
The Sound of Apple: Tritones, Chords & Origins
07/31/24 • 30 min
4 Listeners
Over the last few decades, Apple has produced some of the most recognizable sounds ever made. In this episode, the Apple design team pulls back the curtain on their sound design philosophy and process, from the evolution of the classic “Tritone” alert, to the surprising origins of the Apple Watch sounds, to the inspiration behind the latest notification tones. Featuring Billy Sorrentino, Hugo Verweij and Kelly Jacklin.
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Episode transcript, music, and credits can be found here: www.20k.org/episodes/the-sound-of-apple
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Over the last few decades, Apple has produced some of the most recognizable sounds ever made. In this episode, the Apple design team pulls back the curtain on their sound design philosophy and process, from the evolution of the classic “Tritone” alert, to the surprising origins of the Apple Watch sounds, to the inspiration behind the latest notification tones. Featuring Billy Sorrentino, Hugo Verweij and Kelly Jacklin.
Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free.
If you know what this week's mystery sound is, tell us at mystery.20k.org.
Follow Dallas on Instagram, TikTok and LinkedIn.
Watch our video shorts on YouTube, and join the discussion on Facebook.
This episode is brought to you by BetterHelp. Get 10% off your first month at betterhelp.com/20k.
Find the right doctor, right now at zocdoc.com/20k.
Claim your $75 sponsored job credit at indeed.com/hertz.
Get a free Netsuite KPI Checklist at netsuite.com/20k.
Episode transcript, music, and credits can be found here: www.20k.org/episodes/the-sound-of-apple
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Listener Stories: Auditory hallucinations & family whistles
For this special episode, we’ve passed the mic to our listeners to hear six unexpected stories about sound. Featuring auditory hallucinations, amplified heartbeats, long remembered voices, and whistles both strange and familiar.
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Episode transcript, music, and credits can be found here: www.20k.org/episodes/listenerstories
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Next Episode

The Sound of Apple: Marimbas, Radars & Reflections
In Part 2 of our deep dive into Apple’s iconic sound design, the Apple Design Team unpacks the iPhone’s trio of default ringtones, the evolution of their alarm sounds, the UX sounds of the AirPods Pro, and much more. Along the way, legendary beatmaker Flying Lotus breaks down his collaboration with Apple, and the Design Team reveals how they use haptics as a standalone “instrument.” Featuring Billy Sorrentino, Hugo Verweij and Flying Lotus.
Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free.
If you know what this week's mystery sound is, tell us at mystery.20k.org.
Follow Dallas on Instagram, TikTok and LinkedIn.
Watch our video shorts on YouTube, and join the discussion on Facebook.
Get a free Netsuite KPI Checklist at netsuite.com/20k.
This episode is brought to you by BetterHelp. Get 10% off your first month at betterhelp.com/20k.
Subscribe to What It’s Like to Be at whatitsliketobe.com
RSVP to meet Dallas at the informal audio hangout at All Season in LA, on Thursday, September 26th.
Join Dallas at the Sound for Film & TV event at Sony Pictures Studios on Saturday, September 28th.
Episode transcript, music, and credits can be found here: www.20k.org/episodes/the-sound-of-apple-2
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