The Fashion Industry's Dirty Little Secret | Fashion Industry Insight

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Regardless of fashion category, consistent fit is essential for a brand to build customer trust and loyalty. The key to consistent fit? A good fit model.
John Gallagher and Dale Noelle are two of the most prominent fit models in the fashion industry. You may not know their names, but if you're in the garment business you've probably used their body forms, measurements, or even 3D avatars.
If you've ever worn Ralph Lauren, Michael Kors, Oscar de la Renta, Gap, Calvin Klein, Walmart, or other major brands you have almost certainly worn something fitted on Dale or John.
In this discussion with Ram Sareen, Dale and John talk about why fit models are so important for any fashion brand; how a good fit model can help save your company money; which technology is helping reduce the number of fit samples; and more!
EPISODE LINKS:

Dale Noelle
- Website: https://truemodel.net
- Instagram: @DaleNoelle_TRUE
John Gallagher
- Website: https://thecriticalfit.com

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Tukatalks is the show where fashion industry experts share what NOT to do.