Episode 62: Navigating Growth in a Constantly Changing World with Lee Caraher
02/05/16 • 44 min
Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. So far so good. This is not her first rodeo, and she’s learned a lot along the way that she shares with others in the hopes that everyone can reduce drama and conflict in the workplace and create careers that matter.
“Growing a team starts with knowing who you are, what your strengths are, and knowing where to spend your time. The first person we paid was our accountant because my time wasn’t best used in accounting and that was the best investment I have ever made.” –Lee Caraher
After the crash of 2008, Lee realized that when an economic shift happens, you have to look at your business model and make sure that it will still be relevant on the other side of recovery. This led her to hiring millennials and eventually writing a book on Millennials and being known as “the millennial whisperer”.
Lee’s book Millennials & Management: The Essential Guide to Making It Work at Work http://www.leecaraher.com/books/
See more of what lee is doing at http://www.leecaraher.com/ or find her on twitter @LeeCaraher
Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. So far so good. This is not her first rodeo, and she’s learned a lot along the way that she shares with others in the hopes that everyone can reduce drama and conflict in the workplace and create careers that matter.
“Growing a team starts with knowing who you are, what your strengths are, and knowing where to spend your time. The first person we paid was our accountant because my time wasn’t best used in accounting and that was the best investment I have ever made.” –Lee Caraher
After the crash of 2008, Lee realized that when an economic shift happens, you have to look at your business model and make sure that it will still be relevant on the other side of recovery. This led her to hiring millennials and eventually writing a book on Millennials and being known as “the millennial whisperer”.
Lee’s book Millennials & Management: The Essential Guide to Making It Work at Work http://www.leecaraher.com/books/
See more of what lee is doing at http://www.leecaraher.com/ or find her on twitter @LeeCaraher
Previous Episode
Episode 61: Focusing on Selling and Marketing with Michelle Evans
Michelle has one bottom line for all of her clients. Measurable results. She does not teach the “one size fits all” approach to marketing.
Michelle L Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now she shows business owners how to stop being the best-kept secret around and instead become a sold-out success. Combining her proven business-building skill set with her ninja marketing skills, Michelle shows entrepreneurs, solopreneurs and small business owners how to build a steady stream of clients and profits for their business.
“Getting to the point where you don’t have to work with bad clients will almost always require you to work with bad clients as a learning experience. You have to be able to focus on what is right for right now because the clients you have now might not be what you want to have in 5 years.”
This is a great episode with the marketing expert Michelle Evans. To see more of Michelle, visit her website http://michellelevans.com/ or find her on twitter @michellelevans
Next Episode
How to grow your business fast with the Newsletter Guru and Mastermind Expert Jim Palmer - Episode 63
Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.
“Every entrepreneur needs to be working with a coach and be in a mastermind group. When you think you have all the answers or you think you know the plan is when you either are not doing well or your growth is being stunted because you don’t know what you don’t know. When you work with a master mind or a coach they can point out something obvious that you can’t see because you are far too close to your business.”
Jim is an expert when it comes to newsletters and entrepreneurship. His home page is http://www.getjimpalmer.com/ the website for his newsletter is http://www.nohasslenewsletters.com/ if you are interested in coaching a mastermind group, visit http://www.dreambizcoaching.com/index.html
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