Episode 61: Focusing on Selling and Marketing with Michelle Evans
01/29/16 • 28 min
Michelle has one bottom line for all of her clients. Measurable results. She does not teach the “one size fits all” approach to marketing.
Michelle L Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now she shows business owners how to stop being the best-kept secret around and instead become a sold-out success. Combining her proven business-building skill set with her ninja marketing skills, Michelle shows entrepreneurs, solopreneurs and small business owners how to build a steady stream of clients and profits for their business.
“Getting to the point where you don’t have to work with bad clients will almost always require you to work with bad clients as a learning experience. You have to be able to focus on what is right for right now because the clients you have now might not be what you want to have in 5 years.”
This is a great episode with the marketing expert Michelle Evans. To see more of Michelle, visit her website http://michellelevans.com/ or find her on twitter @michellelevans
Michelle has one bottom line for all of her clients. Measurable results. She does not teach the “one size fits all” approach to marketing.
Michelle L Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now she shows business owners how to stop being the best-kept secret around and instead become a sold-out success. Combining her proven business-building skill set with her ninja marketing skills, Michelle shows entrepreneurs, solopreneurs and small business owners how to build a steady stream of clients and profits for their business.
“Getting to the point where you don’t have to work with bad clients will almost always require you to work with bad clients as a learning experience. You have to be able to focus on what is right for right now because the clients you have now might not be what you want to have in 5 years.”
This is a great episode with the marketing expert Michelle Evans. To see more of Michelle, visit her website http://michellelevans.com/ or find her on twitter @michellelevans
Previous Episode
60: The Perks of Podcasting with Jessica Rhodes
Jessica is the founder and CEO of her business Interview Connections which connects entrepreneurs and those who want to be interviewed to podcast hosts.
Most entrepreneurs will hire a virtual assistant to book a guest spot on other podcasts. That is now an unnecessary step because Jessica has made great system that will find podcasts in your niche for you to be featured on.
“Podcasts are one of the best ways to learn. My number one recommendation for knowing what podcast to listen to is to find a podcast that you thing has a great interviewer.”
Jessica is an absolute expert in everything in the realm of podcasting. To find out more you can visit her website http://www.interviewconnections.com/ or find out what she has to offer at http://www.jessicarhodes.biz/micky/
Next Episode
Episode 62: Navigating Growth in a Constantly Changing World with Lee Caraher
Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. So far so good. This is not her first rodeo, and she’s learned a lot along the way that she shares with others in the hopes that everyone can reduce drama and conflict in the workplace and create careers that matter.
“Growing a team starts with knowing who you are, what your strengths are, and knowing where to spend your time. The first person we paid was our accountant because my time wasn’t best used in accounting and that was the best investment I have ever made.” –Lee Caraher
After the crash of 2008, Lee realized that when an economic shift happens, you have to look at your business model and make sure that it will still be relevant on the other side of recovery. This led her to hiring millennials and eventually writing a book on Millennials and being known as “the millennial whisperer”.
Lee’s book Millennials & Management: The Essential Guide to Making It Work at Work http://www.leecaraher.com/books/
See more of what lee is doing at http://www.leecaraher.com/ or find her on twitter @LeeCaraher
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