
SFP 74: What a CPA learned starting his own advisory firm
10/13/22 • 29 min
Launching an advisory firm after 20 years in public accounting requires courage, confidence and commitment. It also helps to get some business coaching and to focus on changing customer needs.
Those are some of the lessons Zack Ryan, CPA, shares in this episode of the Small Firm Philosophy podcast. The founder of Value Forward Advisory explains how meeting regularly with business owners on a fixed-fee basis has relieved workload congestion and produced much improved revenue and profit per client.
Resources from this episode
- Starting Your CPA Practice – Planning Checklist
- “On Your Own! How to Start Your Own CPA Firm (note: links to Amazon.com)
- Client acceptance evaluation tool
To learn more about Ryan, connect with him on LinkedIn. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour.
Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links.
Launching an advisory firm after 20 years in public accounting requires courage, confidence and commitment. It also helps to get some business coaching and to focus on changing customer needs.
Those are some of the lessons Zack Ryan, CPA, shares in this episode of the Small Firm Philosophy podcast. The founder of Value Forward Advisory explains how meeting regularly with business owners on a fixed-fee basis has relieved workload congestion and produced much improved revenue and profit per client.
Resources from this episode
- Starting Your CPA Practice – Planning Checklist
- “On Your Own! How to Start Your Own CPA Firm (note: links to Amazon.com)
- Client acceptance evaluation tool
To learn more about Ryan, connect with him on LinkedIn. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour.
Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links.
Previous Episode

SFP 73: What firms should know about succession and M&A
Terrence Putney, CPA, managing director with Whitman Transition Advisors, is among the top advisers on accounting firm mergers nationwide. Over his 44-year career, Putney has been involved with hundreds of accounting firm M&A deals and also co-written more than 20 articles on succession-related issues for the Journal of Accountancy.
In this episode of Small Firm Philosophy, Putney addresses succession and related M&A issues including:
- Three trends besides succession that are driving accounting firm M&A
- Is the current firm M&A market favoring buyers or sellers?
- What small firm partners should be doing today so they can retire in a few years.
- What a two-stage deal is and why it’s well suited for solo practitioners and small firms.
Resources mentioned in the conversation:
- The JofA “Succession Series”.
- JofA article on “The Culture Test” in accounting firm mergers
- JofA article on “A two-stage solution to succession procrastination”.
- PCPS and Succession Institute 2020 Succession Planning Survey results, analysis and resources
Click on the link to contact Terry.
This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour. Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links.
Next Episode

SFP 75: Two cyberthreats CPA firms should fear this Halloween
Ghosts, goblins and ghouls aren't the only scary things to watch out for this Halloween season. Hackers and criminal organizations are up to their old tricks -- and some new ones -- in their tireless efforts to breach your cyberdefenses and treat themselves to your computer networks and data.
So what kinds of spooky schemes are haunting CPA firms? And what can practitioners do to protect themselves and their clients? The Small Firm Philosophy podcast addressed those questions with Sarah Ference, CPA, a risk control director at CNA, the underwriter of the AICPA's professional liability insurance program.
Ference advises firms of all sizes on how they can manage their professional liability risk. In this episode, she identifies two cyberthreats being seen more often in accounting firm cyber-insurance claims and discusses ways firms can lower their risk of being victimized.
The Small Firm Philosophy podcast is produced by the AICPA's Private Companies Practice Section (PCPS). PCPS members can see an edited transript at https://www.aicpa.org/news/article/q-and-a-2-cyberattacks-cpa-firms-should-fear.
This episode of SFP provides information, rather than advice or opinion. It is accurate to the best of the author’s knowledge as of the publish date. This article should not be viewed as a substitute for recommendations of a retained professional. Such consultation is recommended in applying this material in any particular factual situations. Examples are for illustrative purposes only and not intended to establish any standards of care, serve as legal advice, intended to constitute a contract, or acknowledge any given factual situation is covered under any CNA insurance policy. The relevant insurance policy provides actual terms, coverages, amounts, conditions, and exclusions for an insured.
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