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Trading Secrets - 89: $24M performance from Beyonce for 1,400 people! BTS of the social media marketing driven trip to Dubai, the $$$ behind it, and insights from Blake Horstmann & Steven Tartick

89: $24M performance from Beyonce for 1,400 people! BTS of the social media marketing driven trip to Dubai, the $$$ behind it, and insights from Blake Horstmann & Steven Tartick

01/30/23 • 60 min

1 Listener

Trading Secrets

This week, Jason rips down the fourth wall on social media marketing driven trips as he is joined by Blake Horstmann and his brother, Steven Tartick to talk about his recent trip to Dubai!

Blake gives insight on how he and Giannina were also invited on the Dubai trip, why it didn’t work out, why his previous international castmates have hyped up Dubai, and the offer he received to visit later in the year. Jason is then joined by David Arduin, the Curious Canadian to dive into the details of Jason’s trip to Dubai.

Jason reveals the email he received with the VIP invite to attend Atlantis the Royal Grand Opening Weekend in Dubai, the full itinerary for the event including the celebrities attached, the numbers behind Beyonce’s performance, and the amount he paid for the trip. Jason also gives insight to the trades that can be made for social media marketing driven trips, and who benefits when two major social media marketing driven events are happening at the same time in the same place. Plus, the Money Mafia gets the chance to ask their questions live. In the recap, Jason’s brother Steven joins him to dive into Beyonce’s performance and what goes into her showmanship, provides his insight on traveling to Dubai as a gay man, his synopsis of the performance in how it was pulled off for the event and the strategy used, and the impact of impressions from social media. How close to the event did Jason know it was actually going to happen? How much would the trip cost out of pocket? What were the exceptions for phone use during the event? What would Jason bring back with him from Dubai? What is Steven’s take on TikTok and its longevity?

All of this revealed all that and so much more in another episode you can’t afford to miss!

Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook

Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Sponsors:

Visit squarespace.com/secrets for a free trial, then get 10% off a website or domain with code secrets

Produced by Dear Media.

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This week, Jason rips down the fourth wall on social media marketing driven trips as he is joined by Blake Horstmann and his brother, Steven Tartick to talk about his recent trip to Dubai!

Blake gives insight on how he and Giannina were also invited on the Dubai trip, why it didn’t work out, why his previous international castmates have hyped up Dubai, and the offer he received to visit later in the year. Jason is then joined by David Arduin, the Curious Canadian to dive into the details of Jason’s trip to Dubai.

Jason reveals the email he received with the VIP invite to attend Atlantis the Royal Grand Opening Weekend in Dubai, the full itinerary for the event including the celebrities attached, the numbers behind Beyonce’s performance, and the amount he paid for the trip. Jason also gives insight to the trades that can be made for social media marketing driven trips, and who benefits when two major social media marketing driven events are happening at the same time in the same place. Plus, the Money Mafia gets the chance to ask their questions live. In the recap, Jason’s brother Steven joins him to dive into Beyonce’s performance and what goes into her showmanship, provides his insight on traveling to Dubai as a gay man, his synopsis of the performance in how it was pulled off for the event and the strategy used, and the impact of impressions from social media. How close to the event did Jason know it was actually going to happen? How much would the trip cost out of pocket? What were the exceptions for phone use during the event? What would Jason bring back with him from Dubai? What is Steven’s take on TikTok and its longevity?

All of this revealed all that and so much more in another episode you can’t afford to miss!

Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook

Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Sponsors:

Visit squarespace.com/secrets for a free trial, then get 10% off a website or domain with code secrets

Produced by Dear Media.

Previous Episode

undefined - 88: Bachelor Nation alum Dylan Barbour reveals the $$$ behind his fitness startup Vizer, influencer marketing, & beyond!

88: Bachelor Nation alum Dylan Barbour reveals the $$$ behind his fitness startup Vizer, influencer marketing, & beyond!

This week, Jason is joined by entrepreneur turned reality TV and social media star, Dylan Barbour!

Many of you may know Dylan from his time on the Bachelorette and Bachelor in Paradise where he met his now fiancé Hannah Godwin. What you may not know is Dylan is the co-founder of a fitness company, more tech than anything, allows people to work out while donating food to those in need.

Dylan gives insights his career in banking prior to the show, how he was casted for the Bachelorette and how his mom wanted to look over the contract before signing on, how Vizer was started with his cousin, how the app has expanded into multiple products in the health and wellness space, and his thoughts on influencer marketing. Dylan also reveals how he passed two of the CFA tests within the six months but never completed the third test, how Vizer partnered with the number one behavioral economics researcher to help building the incentive model of the app, how he was able to monetize after being on the show, and why he refuses to be a part of a syndicate. What differences does Dylan see about Bachelor in Paradise when he was on it compared to now? How much money from influencing does he use to put into high risk CPG? What would he invest in right now and what would he stay away from? What competition did he win that resulted in $500K?

Dylan reveals all that and so much more in another episode you can’t afford to miss!

Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook

Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Produced by Dear Media.

Next Episode

undefined - 90: $2,250/week as a comedy writer! Comedian Heather McDonald gives the Juicy Scoop to her wild success through her podcast, navigating the comedy scene and writing for late night

90: $2,250/week as a comedy writer! Comedian Heather McDonald gives the Juicy Scoop to her wild success through her podcast, navigating the comedy scene and writing for late night

This week, Jason is joined by the wildly successful comedian, author, and pop culture podcast host, Heather McDonald!

Heather burst onto the scene in the late nineties working as writer and actress for various TV shows through Hollywood. She first gained popularity through her standup comedy shows throughout Los Angeles and eventually landing a role as a writer and roundtable regular on the hit E! Series Chelsea Lately. When Heather isn’t headlining theaters across the country with her comedy acts or spending time with her family, she is diving into all things pop culture on her top rated podcast, Juicy Scoop.

Heather gives insight to why she went to USC for communication with a business minor when she wanted to work in entertainment, how her family and friends encouraged her to go into standup, why going to an all girls high school made her a standup comedian, how her main source of income was from being a real estate agent with her parents, and how she got back into comedy. Heather also reveals what facilitating a date on the Bachelorette was like, why she thinks the Bachelor franchise needs to reinvented, what she wish she knew earlier when going into auditions and interviews, the big mistake she made at her first late night show writing gig, and how she has been able to monetize on her podcast. Did she have to pay or did she get paid to host a date on the Bachelorette? What was the first late night show she got paid to write for? Where does she think stand up comedy will be in 40 years? How did her podcast Juicy Scoop get started?

Heather reveals all that and so much more in another episode you can’t afford to miss!

Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Sponsors:

Visit squarespace.com/secrets for a free trial, then get 10% off a website or domain with code secrets

Rocketmoney.com/secrets to cancel your unwanted subscriptions

Get your first box for just $1.49 per meal by going to Everyplate.com/podcast and entering code 149secrets

Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

Produced by Dear Media.

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