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Shopping Beneath the Label with Ritzfit
This week I chatted with Mark Ritz about shopping beneath the label.
Mark is the founder of Ritzfit, an online platform that aims to connect concerned consumers to brands sourcing and processing their products with integrity.
Every brand that is Ritzfit approved, goes above and beyond on every detail of it's sourcing and processing.
For example, a nut butter that is featured is made with wild, organic pecans that are sprouted to remove phytates and then stone ground for 48 hours to produce an end result customers refer to as "liquid gold".
To top it off, every Ritzfit approved product is vetted by a team of sourcing and ingredient experts and the company must also show heavy metal reports with certificate of analysis.
As you can see, each product they feature is top of the line in terms of purity and nutrient density.
I am so grateful that Mark has created a platform like this since there are so many deceptive marketing practices out there making it tough for even the most discerning of consumers.
TOPICS DISCUSSED DURING THE EPISODE:
- Why and how to shop beneath the label
- Problems with buyers completely letting their guards down in stores like Whole Foods, Trader Joes, Thrive Market, ect. and thinking EVERYTHING in there is inherently healthy
- The rigorous process each product goes through to get Ritzfit approved
- Why sourcing is so important
- Dirty secrets the natural food industry doesn't want you to know
- Could vegetable oils actually be the main driver of obesity and chronic illness?! (yes, more so than sugar!)
I learned so much during the conversation! At one point, my jaw was basically on the floor and I was left speechless when Mark shared some of the practices that many brands participate in to keep costs low. This is definitely an episode you won't wanna miss!
RESOURCES:
- Shop at Ritzfit.com
- The Big Fat Surprise book
- The Magic Pill documentary (or stream for free on Netflix)
- More info on the importance of soil health at kisstheground.com
- Save 20% at Treat Yourself Inc. with code: toxinfree
- Save $10 at Branch Basics with this link
- Follow the host on Instagram: @chemistkarma
Next Episode

The Truth About Ultrasounds + How to Read a Study
My goal with this episode was not only to highlight some dangers associated with ultrasounds, but I also aimed to teach how to read a study.
Throughout this episode, I will be reading through a study titled: "Effect of transvaginal ultrasound on human chorionic villus cell apoptosis during pregnancy" . I highly recommend having it pulled up as I read along.
About the StudyOne of the most telling parts of the study was that they found a programmed cell death rate of 76.89% in the placenta after being exposed to a 30 minute ultrasound. On the other hand, the control group (no ultrasound) had a placental cell death rate of 16.79%.
This particular study only included 60 women, so it doesn't definitely prove anything. However, more and more science is starting to point toward the fact that these routine procedures may not be as safe as they are portrayed.
While I'm not saying women should have zero ultrasounds during a pregnancy, after reading this study, I don't think they should be done willy nilly every month just to see a picture of the baby.
In any case, this is a decision I believe every women is capable of making herself. This is why I also aimed to teach how to read scientific studies in general so each mother can come to her own informed decision.
DURING THE EPISODE I DISCUSSED:
- Dangers associated with ultrasounds
- What is generally in each section of a scientific study
- What a p value is
- What to look for in a study to determine if it is valid
- Safer alternatives to a transvaginal ultrasound
RESOURCES:
- Find the host on Instagram @chemistkarma
- Referenced study: "Effect of transvaginal ultrasound on human chorionic villus cell apoptosis during pregnancy"
- Save 10% at Treat Yourself Inc. with code: toxinfree
- Use this link to save $10 off your order at Branch Basics
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