Ep.6 Interview with Geoff Atkinson, Founder and CEO, Huckabuy

05/06/20 • 31 min

Tools of the Trade: The Marketing Tech that will help you Scale your Business

In Episode 6 of Tools of the Trade, I get the opportunity to chat with Geoff Atkinson, Founder and CEO of the SEO software company, Huckabuy.”

This podcast was actually the first time that we had met; and there was so much value in this 30 minute chat, that I'm so pleased we did.

We discussed Geoff's journey from starting at the ground level doing Email marketing for Overstock.com, ended up as their SVP of Marketing, and how he took that experience into the creation of his own business, Huckabuy.

We went deep into the importance of SEO, and how an understanding of the technical elements of SEO and podcasting have been key to building Huckabuy and landing clients like Concur, SAP and Salesforce.

If you want to hear what it's like going from the comfort of a paycheck to running your own business or feel like you need to understand the technical elements and benefits of SEO further, you won want to miss this episode!

Previous Episode

Ep.5 Interview with James Blackwell, Co-Founder of Buzzsumo

I've long followed the growth of Buzzsumo and have personally known James for a couple of years and am thrilled to have him on the podcast.

James is the co-founder of Buzzsumo, and for those that are not familiar with Buzzsumo and work in digital marketing, that's probably the first order of the day - go and check out a free-trial.

James has built Buzzsumo from launching the concept in 2013, to serving over 3,000 paying customers and then selling the business to Brandwatch, all in the space of 5 years.

How have they achieved that?

Content Marketing

It's not been about churning out content, but having a true understanding of what content works and why - going deep when others choose to go wide. It's a strategy they retain to this day.

This is a must-listen for those with an interest in content marketing and scaling organic marketing channels.