Create and Market Your Online Course Worldwide with Chester Zoda, MD

06/21/22 • 44 min

Thriving in Medicine: The Physician's Guide to Doctoring

Dr. Chester Zoda’s education company “Digital Doctor,” helps doctors build passive income with online courses. At the start of the pandemic, Dr Zoda was working 80–100-hour weeks and feeling burnt out and overworked. He wanted to spend more time with family but was unable due to clinical obligations. He wanted to find a way to make extra money, so he created an online course teaching digital marketing via Facebook advertising.

His first online course made $5,000 in the first month of launch and was featured on the frontpage of Oberlo magazine. He started taking on additional clients on-the-side, helping Ecommerce and Digital Marketers launch their online courses. After many requests, he eventually decided to teach his methods to a small group of doctors.

In late 2020, he left clinical practice completely to focus on the business we discussed today. He teaches healthcare practitioners how to create online courses. There are patients (and other clinicians) throughout the world who will pay for us to tell them what we say to our patients or trainees each day. What I think he has mastered most, is how to use the search engine algorithms to set up ads that will show up in our target audiences. How to make sure we show up at the top, which works as social proof that we are the experts we claim to be and thus deserve what we charge for our courses.

Previous Episode

Rerelease: Choosing the Right Financial Advisor with Ryan Inman, MBA

Ryan Inman was a fee-only financial advisor who works exclusively with physicians and he teaches how to pick a financial advisor. How did he end up in the physician niche? He understands us. His wife is a pediatric pulmonologist and part of why he understands the struggle so well is that they’ve been together since college. He graduated from the University of San Diego and has two masters, one in business administration and another in Accounting and financial management.

We discuss how to find a financial advisor and answer questions like, what is a fiduciary, who should I buy life and disability insurance from, is picking stocks and timing the market possible with enough research, what services should a financial advisor provide and what is the most common financial mistake he sees physicians make.

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Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow!

Disclaimer:

This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.

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Rerelease: Size Matters Not: Tiny Habits for Big Changes, Part 1, with BJ Fogg, PhD

This interview is one of my most important. If you are doing to share any of my episodes, this is one that I would implore you to share with your friends, family and colleagues. This is part 1 of 2 of my interviews with BJ Fogg, PhD, author of the book Tiny Habits: The Small Changes That Change Everything. We all struggle to change our behaviors, to develop good habits and stop bad habits. There is a lot of popular wisdom about this and most, if not all, is just wrong. This is where Dr. Fogg steps in.

Dr. Fogg discovered the keys to changing behavior through changing habits. For those of you on medical school faculty, this should be a class. This should actually be taught in high school. Until then, as physicians, this information is critical, not just for lifestyle changes that can help patients eat better, move more, and smoke less, but even applies to checking their blood pressure and taking their medication. Popular wisdom is wrong. Guilt and shame are destructive. People don’t start habits by feeling badly, they start habits by feeling successful. And we are more likely to be successful by starting a habit that is small, that we actually want to do, and the third key to this is a prompt that reminds you it is time to perform the behavior. If you are going to learn piano, you start with chopsticks. If you are going to start to exercise, you do one sit-up. The smallest increment that you can fall back on when you motivation is waning so you don’t fall off the wagon completely and you keep your habit. And you do it at a point in your day that you can associate with the new behavior, even if they are completely unrelated. You’ll have a reminder that is baked into your day.

Dr. Fogg founded the Behavior Design Lab at Stanford University. In addition to his research, Dr. Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world and interestingly, the Tiny Habits Academy long preceded the Tiny Habits book. He lives in Northern California and Maui.

He can be found at BJFOGG.com and tinyhabits.com

Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let’s grow!

Disclaimer:

This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.