Marketing Essentials to Grow Your Business with Ease

07/17/23 • 39 min

In this episode of Women Doing Business, hosts Kate De Jong and Sam Morris start with a discussion around the TV series "Paper Giants" and its portrayal of Ita Buttrose and her pioneering role for women in media. Buttrose became the founding editor of the hugely successful Cleo magazine in 1972 and was the first woman to be appointed editor-in-chief of a major daily newspaper in Australia. She was also the first woman to chair the ABC. They reflect on the progress that has been made for women in business over the past 50 years, but also acknowledge the ongoing struggles for equality and representation.

Kate and Sam then move on to talk about the fundamental essentials required in powerful marketing.

Episode Highlights:

The importance of an automated customer journey that nurtures prospects into paying customers and how to do it well.
Building connections with your target audience through email marketing.
The significance of building a list and using lead magnets and nurture funnels to provide value to potential customers and establish trust and credibility.
The misconception that creating a product or course will automatically lead to success, emphasising the importance of testing, market feedback, and focusing on delivering value to customers.
Ways to understand your audience's needs and incorporate market research.
Kate shares the value of feedback and how she uses it to improve offerings.
They encourage first-time business owners to engage with their target market and seek feedback for success.
How to deal with difficult clients, including those who may not be a good fit or have conflicting approaches.

And so much more!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Kate and Sam then move on to talk about the fundamental essentials required in powerful marketing.

Episode Highlights:

The importance of an automated customer journey that nurtures prospects into paying customers and how to do it well.
Building connections with your target audience through email marketing.
The significance of building a list and using lead magnets and nurture funnels to provide value to potential customers and establish trust and credibility.
The misconception that creating a product or course will automatically lead to success, emphasising the importance of testing, market feedback, and focusing on delivering value to customers.
Ways to understand your audience's needs and incorporate market research.
Kate shares the value of feedback and how she uses it to improve offerings.
They encourage first-time business owners to engage with their target market and seek feedback for success.
How to deal with difficult clients, including those who may not be a good fit or have conflicting approaches.

And so much more!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Previous Episode

Authentic Selling and the Power of Downtime in Business

In this episode, Kate and Sam delve into the value of creating space for relaxation and inspiration in business as a means to access your intuition and the powerful insight you need for business growth. They share their experiences at Kate’s recent Inspired Business Bali Retreat and Sam’s upcoming guided European tour.

They then delve into the topic of authentic selling; what that means, how to do it well and why so many women struggle to sell. They discuss how the entrepreneurial spirit thrives in unexpected places. Get ready to be inspired and motivated on your own entrepreneurial journey!

Kate and Sam discuss the importance of embracing imperfection and getting on with business as women as Sam struggles with a cold and a cold sore while recording.
Kate shares her experience at the Inspired Business Bali retreat, where female entrepreneurs focused on their businesses in the tranquil surrounds of Bali.
The retreat allowed for introspection and the release of emotional burdens carried by the participants.
Sam talks about her upcoming trip to Europe and how she's relinquishing control by joining a guided coach tour.
The challenges of justifying investments in oneself and the pressure to demonstrate a tangible return on investment are discussed.
The value of creating space for relaxation and inspiration is highlighted, even though it may not lead to immediate results.
Kate shares a story about authentic selling she witnessed in Bali, where the sellers identified needs and offered their services without being pushy.
The contrast between poor selling experiences and the positive impact of genuine conversations and customer focus is emphasized.
The Balinese culture fosters an entrepreneurial spirit due to the lack of a safety net, and they find creative ways to survive and thrive.
When you focus on genuinely looking for opportunities to serve it attracts opportunities for growth and recognition.
Finding your people and serving them aligns with your purpose and values, allowing for business flow.

And so much more!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katiedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Next Episode

Accelerating the Journey from Startup to Profit: Mastering the Essentials

In this episode, Kate and Sam discuss the challenges of starting a business from scratch and share their insights on the essential steps needed for success. They emphasised the value of finding your unique selling proposition and focusing on the gift you have to offer. Kate talks about her journey of charging for her services based on value rather than time and the importance of feeling confident in your pricing.They also highlight the need to be intentional and mindful when starting a business, knowing your worth (i.e. pricing strategy) and focusing on value-driven marketing to connect with potential clients effectively.

Episode Highlights:

Starting a business from scratch: The importance of focusing on one specific offering that solves a specific pain point and resonates with customers.
Being careful with competitor research early on to avoid imposter syndrome
Pricing based on value
Building confidence in pricing
Attracting the right clients
Marketing strategies for startups
Nurturing relationships through email marketing

And so much more!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]