Halve Your Marketing Time & Effort Using AI: Sam Shares Her Secrets to Producing Limitless Content in Minutes

01/03/24 • 34 min

Summary:

Artificial Intelligence (AI) is becoming increasingly important when it comes to leveraging your time and increasing your productivity, which we all know is the number one challenge and goal for business owners. The more time you can spend on revenue generation, the better! But you still have to have a consistent online presence in the meantime.
In this episode, Sam shares insights into enhancing productivity using AI tools to manage her marketing content creation efficiently. There are some great practical tips in this episode that you won’t want to miss out on! The hosts discuss the evolving landscape of authentic content creation and offer practical tips on using AI for content batching and graphic creation.

Key Highlights:

Venturing into Live Streaming: As a part of their efforts to leverage their time, Kate and Sam bravely dive into the world of live streaming their podcast on their social media channels, facing the uncertainties and imperfections of the experience with a sense of adventure, with the aim to build valuable content with minimum effort.
Strategic Business Investments: Kate and Sam discuss the challenges of making strategic decisions when investing money in their business and finding efficient ways to get a healthy ROI on marketing investments.
AI Optimisation for Productivity: Sam shares her recent use of artificial intelligence (AI) to structure her daily schedule efficiently, addressing the ongoing challenge of finding the most effective ways to utilise time.
Embracing AI AND Authenticity in Content Creation: The conversation delves into the evolving landscape of content creation, focusing on the shift towards authenticity and the prioritisation of delivering valuable messages over achieving visual perfection.
AI Tools for Content Batching: Sam explains her practical approach to content creation, utilising AI tools like Claude for content batching, extracting snippets, and repurposing existing content into engaging graphics using platforms like Canva. Don’t miss this incredible information that you can apply in your business straight away!

You’ll walk away with a better understanding of how to simplify your content creation and strategically engage your audience on social media to drive website traffic and conversions.

Connect with the Women Doing Business Hosts:
Youtube Channel: https://www.youtube.com/@ThrivingBusinessPodcast

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Summary:

Key Highlights:

Venturing into Live Streaming: As a part of their efforts to leverage their time, Kate and Sam bravely dive into the world of live streaming their podcast on their social media channels, facing the uncertainties and imperfections of the experience with a sense of adventure, with the aim to build valuable content with minimum effort.
Strategic Business Investments: Kate and Sam discuss the challenges of making strategic decisions when investing money in their business and finding efficient ways to get a healthy ROI on marketing investments.
AI Optimisation for Productivity: Sam shares her recent use of artificial intelligence (AI) to structure her daily schedule efficiently, addressing the ongoing challenge of finding the most effective ways to utilise time.
Embracing AI AND Authenticity in Content Creation: The conversation delves into the evolving landscape of content creation, focusing on the shift towards authenticity and the prioritisation of delivering valuable messages over achieving visual perfection.
AI Tools for Content Batching: Sam explains her practical approach to content creation, utilising AI tools like Claude for content batching, extracting snippets, and repurposing existing content into engaging graphics using platforms like Canva. Don’t miss this incredible information that you can apply in your business straight away!

You’ll walk away with a better understanding of how to simplify your content creation and strategically engage your audience on social media to drive website traffic and conversions.

Connect with the Women Doing Business Hosts:
Youtube Channel: https://www.youtube.com/@ThrivingBusinessPodcast

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Previous Episode

Finding Clarity and the ‘Right’ Path to Business Growth

Join Kate De Jong and Sam Morris in this episode of the Thriving Business Podcast as they candidly share their entrepreneurial journey, exploring the challenges of finding clarity, embracing specialisation, and achieving business growth through getting clear on their own unique zone of genius. There are so many different pathways available to achieve business growth. But not all of them work consistently and reliably. Kate and Sam share their personal journeys on how their growth has come as a result of evolving clarity, something that can’t be rushed but that comes with experience and trial and error.

Key Highlights:

Discussion on the entrepreneurial roller coaster: Kate and Sam acknowledge the ups and downs in the life of a small business owner with an emphasis on sharing their vulnerabilities to help others realise they’re not alone.
Struggles with clarity (or lack of): Kate and Sam acknowledge that “appearing to have it all together” doesn't negate the internal struggles that all business owners face. They discuss the challenge of finding clarity amidst the busy grind of running a business.
The journey of specialisation: Kate and Sam explore the discomfort in letting go of certain tasks and finding a specific focus. They discuss the realisation of the importance of specialising in order to get traction and establish yourself as a leader and specialist in your field.
Marketing and strategic planning: Kate shares her journey in clarifying her business focus around clarity of purpose, message and strategic planning. Sam's focus and zone of genius is on AI, systems, and automation as her specialisation.
Imposter Syndrome: Kate shares her imposter syndrome around calling herself a ‘marketer’ even though she’s done more than 10,000 hours in the field of marketing, and how so many other business owners struggle with this. They discuss the value of practical experience versus formal education.
Clarity of business focus: Kate shares her journey of rebranding and shifting towards marketing clarity on her website and the growth that has happened as a result. Sam's focus on AI, systems, and automation has similarly created exciting growth.

And so much more!

As you reflect on your entrepreneurial journey, what challenges have you faced in finding clarity, and how have you navigated them to achieve growth in your business? Listen to the full podcast now to gain insights on how entrepreneurs navigate challenges and find clarity for business growth!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Next Episode

Forbes Top 10 Business Trends for 2024: Navigating the Human Side of Business as AI Takes the Wheel

Summary:

This episode of the Thriving Business podcast delves into the 2024 business landscape, spotlighting the top five pivotal trends based on Forbes analysis for the coming year. Firstly, the advent of Generative AI emerges as a powerful force, necessitating companies to formulate clear AI strategies for sustained competitiveness while emphasising AI as a tool, not a replacement. Secondly, in the era of AI dominance, the podcast underscores the heightened importance of soft skills such as empathy, communication, and emotional intelligence. It advocates for strategic investments in training to nurture these skills, recognising their crucial role in attracting top talent, fostering robust relationships, and cultivating a thriving work environment amid the evolving business paradigm.

Key Highlights:

Sam and Kate discuss the number one trend: AI, and how it can automate tasks and generate content, but human judgement and leadership are still vital.
Self-awareness and understanding individual strengths and weaknesses (yours and your team's) are crucial for effective collaboration.
Leaders who inspire, empower, and listen will win over those who dictate and micromanage.
Disengaged employees are costing our economies billions. Sam and Kate discuss how a focus on values, vision, and meaningful work to boost motivation and productivity.
Upskilling for jobs of the future is a necessity, not a luxury. Stay ahead of the curve and embrace lifelong learning.

Link to the Forbes article: https://www.forbes.com/sites/bernardmarr/2023/09/25/the-10-biggest-business-trends-for-2024-everyone-must-be-ready-for-now/

Bonus: This new podcast episode references the inspiring movie "Hidden Figures," showing how upskilling can secure future employment.

Remember: In 2024, it's not just about tech and tools. It's about the human magic that makes everything work. Embrace both, and your business will thrive.

Ready to reflect on your own AI strategy and how you can leverage its power while maintaining the human touch? Listen to the podcast now!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]