Digital Marketing Secrets that Every Business Needs to Know About with Anthony Raspa from Dezign Digital

11/22/23 • 45 min

In this week’s episode, Kate De Jong and Sam Morris are joined by Anthony Raspa from Dezign Digital, a Perth-based digital marketing agency. Together they explore the intricacies of digital marketing—a terrain familiar yet often challenging for Sam and Kate. This episode is a treasure trove of insights for anyone navigating the digital marketing landscape. Anthony Raspa shares invaluable tips and insider knowledge that are a must-know for every business owner. Whether you're a startup founder or a seasoned entrepreneur looking to refine your digital presence and generate leads and customers, there’s something in here for you.

Key Highlights:

Anthony's Success Stories: A beacon of hope in the digital marketing landscape, Anthony Raspa shares success stories, including an impressive 11:1 return on investment for his client Born to Sing. Explore how he cracked the code and delivered tangible results, offering insights that can reshape your approach.
Unique Challenges in Niche Markets: Navigating niches like the rural industry presents unique hurdles, especially in connecting with specific audiences like farmers.
Organic SEO and Keyword Strategy: Uncover the pivotal role of organic SEO and effective keyword strategies in the digital marketing landscape.
Choosing Between Facebook and Google Ads: The podcast guides you through the decision-making process of choosing between Facebook and Google Ads.
Importance of Google Local and Google Search Rankings: Delve into the importance of securing a strong position in Google Local and Google Search rankings, essential for local businesses aiming to thrive in the digital space.
Anthony’s Four Pillars Approach: Explore the four pillars of digital marketing—Paid Advertising, Organic SEO, Content Marketing, and Social Media Marketing.
Google Analytics Insights: Gain insights into the utilisation of tools like Google Analytics to track website performance. Learn how to analyse traffic sources, user devices, and lead conversion metrics for informed, data-driven decision-making.

And so much more!

Don't miss out on the chance to transform your business game! Click play now to unlock the secrets of successful digital marketing. Learn how to harness the power of social media, leverage paid advertising effectively, and discover the art of niche targeting. Join us on the Thriving Business Podcast as we equip you with the tools to not just survive but thrive in the dynamic world of online entrepreneurship.

Stay Connected with Anthony Raspa:

Website: https://dezigndigital.com/

Instagram: https://www.instagram.com/dezigndigital/

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Key Highlights:

Anthony's Success Stories: A beacon of hope in the digital marketing landscape, Anthony Raspa shares success stories, including an impressive 11:1 return on investment for his client Born to Sing. Explore how he cracked the code and delivered tangible results, offering insights that can reshape your approach.
Unique Challenges in Niche Markets: Navigating niches like the rural industry presents unique hurdles, especially in connecting with specific audiences like farmers.
Organic SEO and Keyword Strategy: Uncover the pivotal role of organic SEO and effective keyword strategies in the digital marketing landscape.
Choosing Between Facebook and Google Ads: The podcast guides you through the decision-making process of choosing between Facebook and Google Ads.
Importance of Google Local and Google Search Rankings: Delve into the importance of securing a strong position in Google Local and Google Search rankings, essential for local businesses aiming to thrive in the digital space.
Anthony’s Four Pillars Approach: Explore the four pillars of digital marketing—Paid Advertising, Organic SEO, Content Marketing, and Social Media Marketing.
Google Analytics Insights: Gain insights into the utilisation of tools like Google Analytics to track website performance. Learn how to analyse traffic sources, user devices, and lead conversion metrics for informed, data-driven decision-making.

And so much more!

Stay Connected with Anthony Raspa:

Website: https://dezigndigital.com/

Instagram: https://www.instagram.com/dezigndigital/

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Previous Episode

The Real Reason Why We Need More Women Succeeding in Business

Men need to work less. That's the topic of today's discussion! With all the female empowerment stuff out there these days, it’s easy to forget the men. Hosts Kate De Jong and Sam Morris tackle challenges and societal norms surrounding gender roles in both business and parenting and Sam shares an epiphany she had about her true ‘why’ — which has more to do with supporting men than anything else. Tune into our intriguing new episode of the Thriving Business Podcast as we delve into the real reason why we need women to succeed in business.

Key Highlights:

Challenges men face: Kate and Sam dive into the challenges that men face, including cultural conditioning that defines them as primary breadwinners and the potential identity crisis when stepping back from this role.
The struggles of women: The hosts explore the difficulties women face when striving to balance their business aspirations with domestic responsibilities, often hindering their ability to pursue their goals wholeheartedly.
Why men should work less: Kate and Sam discuss how men, women and families all benefit when men work less, and what women can do to allow men to take the foot off the pedal and achieve more balance in life too.
Working less to live more: Kate and Sam acknowledge the difficulty of finding this balance and offer encouragement to business owners. They suggest ways to increase efficiency and profit while reducing working hours, with the ultimate goal of helping male business owners attain more time freedom to be present with their families —ultimately creating easier lives for everyone.

And so much more!

Tune in now to explore these thought-provoking insights.

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]

Next Episode

Business Fixer Richard Wiles Shares How Startups Can Succeed, Sustainably

In this week’s new episode, Kate De Jong and Sam Morris welcome Richard Wiles, an expert in start-ups, capital raising and corporate environmental, social and governance (ESG). Affectionately called ‘The Business Fixer’ by his peers, Richard has a unique ability to analyse businesses to quickly find their most effective pathway to growth.

The discussion explores Richard's role as a connector, facilitating vital links between start-ups, funding sources, and strategic partnerships. This new episode serves as a rich source of knowledge, delving into the nuanced dynamics of startups and the critical intersection of sustainability and strategic success.

Key Highlights:

Richard's Background: 25 years in banking and finance, diverse experience in various industries. Transitioned from banking to entrepreneurship with a focus on social good and sustainability.
Cardboard to Caviar Story: Richard's father's innovative project, "Cardboard to Caviar," exemplifies the early stages of circular economy. The project involved recycling cardboard into compost, creating a wormery, and producing caviar, emphasising social impact.
Transition from Banking: Richard's decision to leave banking was driven by a desire to contribute more meaningfully. Pursues a values-driven approach to helping businesses thrive, with a focus on sustainability.
Customer-Centred Design: Richard's experience at Stanford Uni for customer-centred design. Emphasises the importance of considering customer impact in business decisions.
Neurodivergence in Business: Richard opens up about his dyslexia and ADHD, highlighting the different mindset it brings. Sam discusses her specialisation in helping business owners with ADHD.
Small Contributions for Social Impact: Richard shares an example of making small contributions to social causes through business decisions. Encourages businesses to consider small actions for a cumulative positive impact.
The Business Fixer Approach: Describes his role as a "business fixer" who addresses current and potential problems. Advocates for a growth mindset and openness to change for business success.

And so much more!

Interested in unlocking the secrets to fostering sustainability and success in startups and established businesses? Listen now to gain profound insights from Richard's experiences with Monoceros and Excess Advisory. Here's a question to pique your interest: How can strategic thinking and funding expertise be the keys to unlocking growth for your business? Find the answers and more by tuning in to this enriching episode!

Stay Connected with Richard Wiles:

Website: https://www.xsadvisory.com.au/

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]