Justin Pass - Founder/CEO of Sera Luce Venetian Spritz

Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Justin Pass is the Founder and CEO of Sera Luce.
INSPIRED BY AN ITALIAN CLASSIC, SERA LUCE VENETIAN SPRITZ AWAKENS YOUR PALATE WITH THE PERFECT BALANCE OF BITTER AND SWEET.
For over a century, cosmopolitan Italians have gathered in the evening hours between work and dinner to partake in the ritual known as Aperitivo, a daily social gathering that includes a pre-dinner drink (or, more often, drinks) accompanied by snacks. The term comes from the Latin word meaning “to open,” as in a beverage to open the appetite by stimulating the pallet and stomach. In its modern Italian form, the word holds equal weight in describing the hour and spirit of the evening tradition as much is it does the beverages themselves.

Perhaps the most iconic Aperitivo cocktail, the Spritz Veneziano, or Venetian Spritz, is beloved throughout Italy and beyond. Available in a convenient 250ml can, Sera Luce ® (SEH-ruh LOO-cheh) is a Venetian Spritz that's ready to drink anywhere. It offers a convenient way to enjoy this refreshing beverage, and feel transported to that magical and romantic time of day that Italians know so well.