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Three Tier

Jacob Gluck & Taylor Foxman

Three Tier features insights and interviews with the alcohol industry’s most interesting and impactful business people. The movers, and the shakers. Here we explore the minds of those on the front lines and those behind the scenes. The folks that make the booze business tick. This is the place where we talk about the industry we love the most—three tiers and all.---Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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ANDREW MERINOFF is the Founder of DisPact Ventures.

A seasoned industry leader and advisor, Andrew Merinoff has spent his career building and refining his skills as a growth strategist and brand development expert. Merinoff’s extensive experience spans multiple sectors and industries, most notably in F&B, Wine & Spirits, Hospitality, Investing, and Marketing.

Merinoff founded DisPact Ventures in 2015 with the goal of disrupting industries with impact investing. What started off as a small fund to assist his close friends and confidants eventually grew into a 16 venture portfolio. Currently, the portfolio companies have operations in 12 countries with visibility in over 60. The most recent success stems from SevenRooms which raised $50M in April 2020 at a $250M pre-money valuation. DisPact maintains ownership of the company whose co-investors are AMEX, Amazon Ventures, MGM Grand, Comcast Ventures, and many others.
Most recently, Merinoff worked to develop intuitive spirit branding for premium spirits importer Proximo Spirits, where his focus centered around creating added value and brand development for the company’s current portfolio.
Along with brand development, Merinoff was also responsible for developing a complete greenfield product, from creating the liquid to building the overall business, visitor experience, four separate restaurants and bars, and a distillery in Manhattan.
Merinoff’s passion for building companies, particularly in the Wine & Spirits space, has led him to invest in disruptive spirits brands ranging from the world’s first-ever shelf-stable fresh fruit liqueur, called Chinola Passion Fruit Liqueur (which he co-founded), a rum called Coconut Cartel in Guatemala, a distillery in Copenhagen run by two Ex-Noma founders, a brand development distillery and innovation lab in Long Island, as well as an RTD, called The Long Drink, which is on track to reach $40M in their third year and currently holds some of the largest stocks of premium Japanese whiskey and Sochu in the world (launching in 2021).
Investment firms ASM Ventures LLC and Tequity: Capitol and Communications were founded when Merinoff was in college. He began using his skills as an industry disruptor and innovator to develop market strategies and advise on business plans, networking, key needs, priorities, and efficiencies. He co-founded these companies and collectively raised over $25M in funding and exited several companies to various entities including Fortune 500’s before graduating and moving back into the food and beverage industry.

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Mike Solow is a Partner at 99 Proof.
99 Proof Partners (“99 Proof”) is an investment firm that organizes and manages investments in the craft spirits space. We work with individuals and family offices that desire to invest in private deals for exceptional returns without the high fees and infrastructure costs often associated with traditional private equity funds.
99 Proof organizes and manages direct investments in early stage, growth stage, and established businesses with high-caliber teams, attractive valuations, clear growth paths, and lucrative exit opportunities.

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Kevin Wong is the Co-Founder of Lunar.
Asian Americana.
In a can.

Award-winning craft hard seltzer made
with real fruit from Asia. Pair with a
K-town night out or mom's cooking.
REAL, PREMIUM FRUITS FROM ASIA

Just like us, the fruits and ingredients that flavor each can of Lunar are brought over from the motherland.

And that's also why our products have real colors, real calories, and a touch of real sugar.

That also means no artificial flavors and chemicals that other brands use, which our mothers would shy away from as well.
UNCOMPROMISED TASTE & QUALITY

With over 300+ recipes tested, each can is deliberately designed and crafted with the best ingredients (see above) and uncompromised quality to deliver an experience—one of home, of memories, and of pride.
WE'RE BUILDING A MOVEMENT

Lunar is more than just a delicious beverage; we're building a movement.

With the alcohol industry being 93%+ white, we're aiming to take ownership of our narrative and share the stories of our community.

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Douglas Watters is the owner of Spirited Away in New York City. Established in 2020, Spirited Away is New York City's first booze-free bottle shop dedicated to non-alcoholic spirits, wines, beers & cocktails.

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Zeke Bronfman is the Founder and CEO of SESH.
SESH is inspired to deliver a more authentic product that aligns with consumer macro trends: health and wellness, premium, and purpose driven products. We aim to usher in a new wave of drinking culture as we have officially launched in February 2021.
Shop here.

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Stephen Vlahos is the Founder of Gratsi Wine, a Direct-to-Consumer wine company putting a new, fresh spin on simplifying great wine for the masses. In Gratsi's words:
Pairs well with... everything

MEDITERRANEAN INSPIRED

Delicious wine is a part of life, not a luxury. Our wine is meant to be consumed as casually and regularly as the Romans do.

LOW SUGAR

Containing less than 0.5g per glass.

BUY DIRECT

Avoid retail markups and expensive packaging. We put delicious wine in a box, and ship it to your door.

BETTER FOR THE PLANET

Our boxes have a carbon footprint that's 80% less than glass. Drink Gratsi, save the world... sound good?

SHOP NOW

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Justin Pass is the Founder and CEO of Sera Luce.
INSPIRED BY AN ITALIAN CLASSIC, SERA LUCE VENETIAN SPRITZ AWAKENS YOUR PALATE WITH THE PERFECT BALANCE OF BITTER AND SWEET.
For over a century, cosmopolitan Italians have gathered in the evening hours between work and dinner to partake in the ritual known as Aperitivo, a daily social gathering that includes a pre-dinner drink (or, more often, drinks) accompanied by snacks. The term comes from the Latin word meaning “to open,” as in a beverage to open the appetite by stimulating the pallet and stomach. In its modern Italian form, the word holds equal weight in describing the hour and spirit of the evening tradition as much is it does the beverages themselves.

Perhaps the most iconic Aperitivo cocktail, the Spritz Veneziano, or Venetian Spritz, is beloved throughout Italy and beyond. Available in a convenient 250ml can, Sera Luce ® (SEH-ruh LOO-cheh) is a Venetian Spritz that's ready to drink anywhere. It offers a convenient way to enjoy this refreshing beverage, and feel transported to that magical and romantic time of day that Italians know so well.

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Ted Fleming is the Founder & CEO of Partake Brewing.
At Partake, we’re on a mission to prove that alcohol doesn’t own good times and that taking a break from beer to focus on your interests, priorities, and responsibilities shouldn’t mean sacrificing your social calendar.
Brewed by beer lovers for beer lovers, we craft great-tasting, low-calorie, non-alcoholic beer that you can proudly drink without judgement on any occasion. Whether it’s a chill night with friends, a post-workout beverage or being called to parent duty, you can enjoy a brew that makes being responsible refreshingly satisfying. Cheers to Adulting!

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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MHW Ltd. is a beverage alcohol importer, distributor, and a service provider with licenses that date back to 1934. Since 1995, MHW has been dedicated to delivering service excellence in the global beverage alcohol industry, helping thousands of international brands enter and excel in new markets around the world.

Scott Saul is an Executive Vice President at MHW. He has been with the company for 25 years, and as Employee #2, has helped grow MHW into the industry leader it is today.

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Three Tier is hosted by Jacob Gluck and Taylor Foxman.
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Nick Scarff is the Master Blender and VP of Business Development at Next Century Spirits.
Established in Raleigh, NC in 2018, Next Century Spirits blends together traditional techniques and unique finishing technologies to create enhanced distilled spirits. Our patented post distillation filtering and finishing technology creates a tool for the traditional distiller to expand their repertoire of achievable flavors and aromas while improving quality, maintaining consistency, and reducing supply chain issues. This technology allows for tight control over the entire production process, resulting in the ability to create bold and unique flavor customization options for brands to choose from in order to expand product portfolios and fulfill market needs.

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