Turning Brand Crises into Opportunities with Drs. Shalini and Shailendra Jain

09/11/24 • 46 min

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Join us as we explore how to transform brand crises into opportunities for growth with renowned business professors and authors, Drs. Shalini and Shailendra Jain. In this episode, we dive into the essential principles for managing brand transgressions, focusing on accountability, transparency, and long-term success. Drawing on their book, Managing Brand Transgressions: Eight Principles to Transform Your Brand, the Jains share real-world case studies, including Tylenol and Starbucks, showcasing how companies can rebuild trust and reputation after a crisis. Learn how leadership plays a pivotal role in guiding organizations through tough decisions and why prioritizing values over short-term profits leads to lasting success. What this episode will do for you: Understand how brands can recover and grow after crises by embracing accountability and transparency. Learn how leadership decisions shape the DNA of an organization and its long-term culture. Discover actionable strategies for managing brand transgressions from industry case studies. Explore why values-driven leadership is essential for sustaining trust and customer loyalty. Gain insights on how to balance profit pressures with ethical decision-making. For a curated transcript and links to resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Turning-Brand-Crises-into-Opportunities-with-Drs-Shalini-and-Shailendra-Jain

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