Taking Platform Censorship of Creators Seriously (331)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose07/08/22 • 70 min
This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.
Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.
Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.
This week's articles:
Crosby, Stills & Nash Return to Spotify
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07/08/22 • 70 min
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