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THINKERS Manifesto - EP 12: Pivoting To Meet The Right Customers

EP 12: Pivoting To Meet The Right Customers

08/05/20 • 12 min

THINKERS Manifesto

Pivot.
It's a term that a lot of startup companies know well.
A pivot is a shift in business strategy that involves changing a company’s products or business model based on feedback from the market.
A lot of companies have conducted successful pivots. But not all pivots require changing a product.
Sometimes it requires you to change your approach to a market.

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Pivot.
It's a term that a lot of startup companies know well.
A pivot is a shift in business strategy that involves changing a company’s products or business model based on feedback from the market.
A lot of companies have conducted successful pivots. But not all pivots require changing a product.
Sometimes it requires you to change your approach to a market.

Previous Episode

undefined - EP 11: Learning From Failure

EP 11: Learning From Failure

Failure is a key ingredient of success. But just because you fail, does not mean you will be successful. It is how you deal with failure that matters.
In this episode, we examine the key ingredients that can help turn a failure into a success. Learning from failure is important - but what you learn and how and when you apply that learning matter more.

Next Episode

undefined - EP 13: Dealing with Change

EP 13: Dealing with Change

We think a lot about change in our organization -- developing the skills that are required to stay nimble in our efforts and humble in our approach.
But there is one thing about change: it’s not easy.
It’s a struggle between managing the vision of an idea with the execution of that idea as the market sends you a continuous stream of feedback, both good and bad.
And there is another thing about change that most people don’t appreciate. You need the right people for change to work well.
In this episode, we talk about the importance of being flexible in our business strategy and how to hire the right people that can embrace change.

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