Shopping with Generation Depop with Peter Semple

06/16/22 • 30 min

In this episode, we connect with Peter Semple, Chief Brand Officer at Depop, a community-powered marketplace for buying and selling fashion, to talk about his quest to rebrand secondhand shopping as a modern and sustainable alternative to fast fashion. He shares his unique perspective on community and how brands can build trust in this area, as well as what legacy brands can learn from the world of preloved fashion and the importance of involving consumer wants and needs in business decisions.

To learn more about Depop, visit here.

To learn more about Depop, visit here.

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Getting the most out of social commerce with Ian Crocombe

In this episode, we connect with Ian Crocombe, founder of Deft, the Creative Consultancy for Social CommerceTM, which unlocks new revenue from social commerce by supercharging creative and media using machine learning and their team's collective genius. We cover everything from social shopping to how to speak to Gen Z and how they’re different from Millennials and Gen X. We also discuss how brand building is central to brands succeeding in this omnichannel retail environment, and explore how China’s hyper advanced social commerce industry gives us insight into what’s next.

To learn more about Deft, visit here.

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Harnessing the power of data with Rama Sow

As our world becomes even more complicated and connected, our reliance on data to help us make better decisions in both life and business continues to rise. In this episode, we chat with Cossette’s resident data scientist, Rama Sow, on the use and impact of data in the cultural, fashion, entertainment and marketing landscapes. She also shares her perspective on the best use cases of Web 3.0, DAOs and blockchain, and tells us how brands can leverage these technologies to engage consumers—especially her Gen Z peers.

Visit Rama’s blog, The Study, to learn about events in music, arts, sports and fashion that are studied through data and strategy.