The Most Essential Tips for Personal Branding on LinkedIn with Donna Serdula
06/17/24 • 49 min
“If you sit down and really make sure that your profile resonates and is truly you, it feels good, and you smile. Ultimately, you become a person who doesn't have to look for a job. Jobs find you. You become a person whose phone rings because there are opportunities, because people know you, remember you, have worked with you, and they want to work with you again.”
—Donna Serdula
The finer details of this episode:
- Importance of personal branding on LinkedIn
- Shift in perception of the platform
- Challenges of creating and maintaining a professional presence on social media
- Controlling one's personal brand and its impact on career opportunities
- Showcasing values, actions, and descriptions to create a strong and memorable brand
- Balancing professionalism with personal authenticity on LinkedIn
- Importance of consistency and cadence in posting content on LinkedIn
Episode resources:
- Summit Virtual CFO by Anders website: https://www.summitcpa.net/
- Email us with questions or if you’d like to be a guest on the show: [email protected]
- We’re hiring! Check out our open positions: https://www.summitcpa.net/career-opportunities
- https://Donnanaserdula.com/
- https://www.linkedin.com/in/toDonnana/
Timestamps:
The importance of personal branding on LinkedIn (00:01:13)
Discussion on the psychology behind personal branding and deliberate control of perception.
The shift in perception of LinkedIn (00:02:07)
The change from a passive networking platform to a more active and personal branding platform.
The challenges of maintaining a professional presence on social media (00:02:44)
Struggles with the perception of LinkedIn as a purely professional platform and the fear of being too personal.
The evolving concept of professionalism on LinkedIn (00:04:25)
Debunking the traditional image of professionalism and the need to move away from the concept of a suit and tie.
The importance of personal branding for career growth (00:08:08)
Emphasizing the significance of personal branding for career development and the need to control one's brand.
Strategies for personal branding on LinkedIn (00:09:49)
Discussion on the vision, mission, and consistent portrayal of oneself to create a strong personal brand.
The value of personal connection in professional work (00:12:49)
The significance of bringing one's whole self to work and the impact of personal connections in professional settings.
The time and effort required for effective LinkedIn utilization (00:15:49)
The need for strategic planning, time investment, and iterative work to create a strong LinkedIn profile.
Overcoming psychological barriers to posting on LinkedIn (00:18:16)
Dealing with the negative psychology and vulnerability associated with posting on LinkedIn.
The positivity of LinkedIn (00:19:08)
Discussion about the positive and professional atmosphere of LinkedIn compared to other social media platforms.
Building a professional network (00:20:08)
The importance of surrounding oneself with positive and empowering connections on LinkedIn.
Creating an authentic LinkedIn profile (00:21:06)
Encouragement to take control of one's image on LinkedIn, making the profile authentic and aligned with personal goals.
Utilizing LinkedIn for professional relationships (00:22:00)
The significance of researching and checking out profiles on LinkedIn for business interactions.
Starting and maintaining a LinkedIn profile (00:24:43)
Encouragement for individuals to start their LinkedIn journey and the emotional component of personal branding.
Success on LinkedIn and real-world relationships (00:26:23)
Emphasizing the importance of moving beyond LinkedIn to build real-world relationships for professional success.
Consistency and storytelling on LinkedIn (00:33:42)
The importance of consistency in posting and sharing on LinkedIn, drawing parallels with a story from "The Little Prince."
Balancing positivity and authenticity on LinkedIn (00:37:01)
Encouragement to not overthink posting on LinkedIn and to share authentic experiences without worrying about being too cringey.
Personal Branding on LinkedIn (00:37:50)
Donna discusses the importance of posting on LinkedIn to develop personal branding and shares tips for creating engaging content.
Encouragement and Personal Growth (00:40:43)
The hosts and Donna share pers...
“If you sit down and really make sure that your profile resonates and is truly you, it feels good, and you smile. Ultimately, you become a person who doesn't have to look for a job. Jobs find you. You become a person whose phone rings because there are opportunities, because people know you, remember you, have worked with you, and they want to work with you again.”
—Donna Serdula
The finer details of this episode:
- Importance of personal branding on LinkedIn
- Shift in perception of the platform
- Challenges of creating and maintaining a professional presence on social media
- Controlling one's personal brand and its impact on career opportunities
- Showcasing values, actions, and descriptions to create a strong and memorable brand
- Balancing professionalism with personal authenticity on LinkedIn
- Importance of consistency and cadence in posting content on LinkedIn
Episode resources:
- Summit Virtual CFO by Anders website: https://www.summitcpa.net/
- Email us with questions or if you’d like to be a guest on the show: [email protected]
- We’re hiring! Check out our open positions: https://www.summitcpa.net/career-opportunities
- https://Donnanaserdula.com/
- https://www.linkedin.com/in/toDonnana/
Timestamps:
The importance of personal branding on LinkedIn (00:01:13)
Discussion on the psychology behind personal branding and deliberate control of perception.
The shift in perception of LinkedIn (00:02:07)
The change from a passive networking platform to a more active and personal branding platform.
The challenges of maintaining a professional presence on social media (00:02:44)
Struggles with the perception of LinkedIn as a purely professional platform and the fear of being too personal.
The evolving concept of professionalism on LinkedIn (00:04:25)
Debunking the traditional image of professionalism and the need to move away from the concept of a suit and tie.
The importance of personal branding for career growth (00:08:08)
Emphasizing the significance of personal branding for career development and the need to control one's brand.
Strategies for personal branding on LinkedIn (00:09:49)
Discussion on the vision, mission, and consistent portrayal of oneself to create a strong personal brand.
The value of personal connection in professional work (00:12:49)
The significance of bringing one's whole self to work and the impact of personal connections in professional settings.
The time and effort required for effective LinkedIn utilization (00:15:49)
The need for strategic planning, time investment, and iterative work to create a strong LinkedIn profile.
Overcoming psychological barriers to posting on LinkedIn (00:18:16)
Dealing with the negative psychology and vulnerability associated with posting on LinkedIn.
The positivity of LinkedIn (00:19:08)
Discussion about the positive and professional atmosphere of LinkedIn compared to other social media platforms.
Building a professional network (00:20:08)
The importance of surrounding oneself with positive and empowering connections on LinkedIn.
Creating an authentic LinkedIn profile (00:21:06)
Encouragement to take control of one's image on LinkedIn, making the profile authentic and aligned with personal goals.
Utilizing LinkedIn for professional relationships (00:22:00)
The significance of researching and checking out profiles on LinkedIn for business interactions.
Starting and maintaining a LinkedIn profile (00:24:43)
Encouragement for individuals to start their LinkedIn journey and the emotional component of personal branding.
Success on LinkedIn and real-world relationships (00:26:23)
Emphasizing the importance of moving beyond LinkedIn to build real-world relationships for professional success.
Consistency and storytelling on LinkedIn (00:33:42)
The importance of consistency in posting and sharing on LinkedIn, drawing parallels with a story from "The Little Prince."
Balancing positivity and authenticity on LinkedIn (00:37:01)
Encouragement to not overthink posting on LinkedIn and to share authentic experiences without worrying about being too cringey.
Personal Branding on LinkedIn (00:37:50)
Donna discusses the importance of posting on LinkedIn to develop personal branding and shares tips for creating engaging content.
Encouragement and Personal Growth (00:40:43)
The hosts and Donna share pers...
Previous Episode
How Can Remote Work Revolutionize the Accounting Industry? with Cory Gayman
“People are not black and white; they are nuanced, with different needs and communication styles. I really try to teach my managers and leaders that you have to learn how to communicate, not just say what you want and then move on. This is especially important in a remote environment.” -Cory Gayman
The finer details of this episode:
- Challenges and benefits of remote work in the accounting industry
- Managing a hybrid setup
- Adapting services for virtual work
- Delegation and communication in remote work environments
- Focusing on outcomes rather than inputs
- Building trust in remote employees
- Impact of remote work on recruiting and retention
- Importance of flexibility and work-life balance
Episode resources:
- Summit Virtual CFO by Anders website: https://www.summitcpa.net/
- Email us with questions or if you’d like to be a guest on the show: [email protected]
- We’re hiring! Check out our open positions: https://www.summitcpa.net/career-opportunities
- https://jcgcpafirm.com/
Time stamps:
Remote Work Challenges (00:00:24)
Discussion on the challenges and future implications of remote work, especially in rural areas.
Adapting Traditional Practices (00:01:02)
Converting and updating traditional CPA practices into virtual setups and the challenges encountered.
Transition to Virtual Processes (00:02:05)
The process of transitioning traditional practices to virtual processes, including the challenges faced and the need for education.
Employee Resistance to Change (00:04:23)
The mixed response of employees to change, particularly in terms of adapting to remote work and new systems.
Adapting Services for Virtual Work (00:06:12)
Tweaking accounting services to fit the virtual work environment, challenges faced, and the importance of educating clients.
Delegation and Team Growth (00:07:42)
The significance of delegation in a firm, the need for skill development, and the impact on team growth and efficiency.
Managing People and Communication (00:09:44)
The importance of managing people effectively, investing in people management skills, and the role of communication in remote work environments.
Trust and Communication in Remote Work (00:12:08)
The challenges and importance of trust and communication in remote work setups, including strategies for effective communication.
Balancing Remote Work Expectations (00:14:52)
Discussion on time budgets, trust, and the need to focus on project outcomes rather than monitoring employees' every move.
Remote Work Productivity and Trust (00:15:41)
Challenges related to trust, productivity, and the shift from traditional office-based work to remote work environments.
Maintaining Remote Work Culture (00:18:40)
The struggle of some CPA firms in implementing remote work culture and the potential loss of employees due to resistance to remote work.
The importance of remote relationships (00:18:57)
Emphasizing the benefits of remote relationships for clients and employees, promoting efficiency and convenience.
Leveraging remote culture for growth (00:20:06)
Discussing the use of remote culture to grow the workforce and retain employees, focusing on seasonal preparers and concerns about loyalty.
The value of human interaction (00:22:53)
Highlighting the importance of human interaction in a remote work environment, sharing personal experiences and the need for connections.
Promoting work-life balance (00:29:37)
Encouraging flexibility for working parents, promoting a family-first culture, and prioritizing work-life balance.
Transitioning to a stress-free environment (00:32:47)
Emphasizing the need for a project-driven approach over hours, promoting a 32-hour workweek, and reducing stress in the workplace.
The challenges of remote work (00:38:24)
Discussion on the potential negative impact of long working hours and the challenges faced by new CPAs.
Flexibility in work hours (00:40:09)
The importance of flexibility in work hours and the appeal it holds for young professionals and experienced CPAs.
Transitioning into retirement (00:42:52)
The challenges and adjustments faced by CPAs transitioning from high-stress work to retirement, and the value of part-time opportunities for retired professionals.
Reducing stress and extending careers (00:43:49)
The importance of reducing stress in the accounti...
Next Episode
Navigating Work-Life Balance: A Candid Conversation on Stress in the Workplace with Tom Wadelton
“In the American workplace, 80% of workers feel stress on the job, and nearly half say they need help in learning how to manage stress. If your people are stressed and they're not talking to you about it, that's a clue that you need to change something in your organization.” – Joey Kinney
The finer details of this episode:
- Stress management in the workplace and at home
- Challenges of setting boundaries and prioritizing tasks in work-life balance
- Impact of stress on personal lives and managing competing interests
- Role of leaders in addressing recurring structural problems contributing to stress
Episode resources:
- Summit Virtual CFO by Anders website: https://www.summitcpa.net/
- Email us with questions or if you’d like to be a guest on the show: [email protected]
- We’re hiring! Check out our open positions: https://www.summitcpa.net/career-opportunities
- For more on David Allen’s Getting Things Done® approach mentioned in the episode, check out the Modern CPA Success Show’s episode with Tom and David Allen: https://podcasts.apple.com/us/podcast/getting-things-done-with-david-allen/id1485035727?i=1000595997191
Timestamps:
The podcast introduction (00:00:00)
Introduction to the podcast and its purpose.
Discussing the intention of merging podcasts (00:00:33)
Exploring the idea of merging podcasts to create intentional opportunities for audiences to interact.
The impact of stress in the workplace (00:01:04)
Exploring the impact of stress on individuals in the workplace and the need for stress management.
Challenges in managing work-life balance (00:03:07)
Challenges in compartmentalizing work and home life, and the evolving understanding of work-life balance.
Statistics on workplace stress (00:04:52)
Statistics on workplace stress, including the percentage of workers feeling stress and the need for stress management.
Personal experience with stress and its impact on health (00:06:00)
Personal experience with stress-related health issues and the impact on blood pressure.
Impact of stress on decision-making and anxiety (00:09:20)
The impact of stress on decision-making, anxiety triggers, and external locus of control.
Managing conflicting priorities and setting boundaries (00:14:31)
Strategies for managing conflicting priorities, setting boundaries, and learning to say no.
Practical tips for stress management (00:16:02)
Practical tips for stress management, including exercise, meditation, and acknowledging anxiety.
Defining Boundaries (00:18:01)
Discusses setting clear limits and commitments to avoid stress and exploding on others.
Making Decisions to Reduce Stress (00:18:41)
Explores the concept of making one decision now to avoid making multiple decisions later.
Saying No and Prioritizing (00:19:38)
Discusses the importance of saying no to tasks and commitments and prioritizing responsibilities.
Recognizing Personal Limits (00:20:23)
Shares experiences of struggling with certain tasks and the importance of acknowledging personal limitations.
Getting Things Done Approach (00:22:55)
Discusses the approach by David Allen for organizational models and stress management.
Acknowledging Stress and Anxiety (00:25:21)
Emphasizes the importance of acknowledging stress and anxiety instead of denying or internalizing it.
Creating a Safe Space for Stress Discussions (00:26:13)
Encourages leaders to create an environment where employees feel safe discussing stress and challenges.
Leadership's Role in Stress Management (00:29:21)
Highlights the role of leaders in initiating conversations about stress and creating a supportive environment.
Addressing Structural Problems (00:32:54)
Emphasizes the importance of leaders addressing recurring structural problems causing stress.
Managing Stress in the Workplace (00:33:32)
Encourages individuals to manage stress rather than seeking a stress-free job, acknowledging personal responsibility.
Stress Management Tools (00:35:02)
Discussion on effective stress management tools for creating a positive work environment and improving productivity.
Closing Remarks (00:35:18)
Tom expresses gratitude for the conversation, and Joey reciprocates the sentiment.
Career Development Opportunities (00:35:22)
Promotion of remote work opportunities and open positions for young CPAs at Summit...
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