How to Build a Successful Yoga Business with Amy Wheeler

09/22/21 • 53 min

Building a successful yoga business requires more than knowledge of yoga practices. You also need business skills and a growth mindset. In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a yoga entrepreneur.

Amy is the founder and director of Optimal State Programs and is a professor of Kinesiology at California State University, San Bernardino. She is a C-IAYT and has a BA and MA in Health promotion and a Phd in education and psychology. She is a past president of IAYT and has helped the National Ayurvedic Medical Association set standards for Ayurvedic yoga therapy.

Topics:

-What Amy wishes she knew when she started out

-Why business is a yogic practice

-Tips from Amy for how you can find your niche

-The importance of branding and Amy’s process for founding Optimal State

-Choosing a domain name that will last through changes in your business

-Amy talks about how business is an evolution

-Why being a great yoga teacher or therapist is not enough to have a successful business

-How Amy sought out resources for small business to learn skills

-Figuring out where your talents lie and when to outsource

-Amy shares her process for finding talented collaborators

-Why you have to get out of your comfort zone and embrace technology (and Amy gets vulnerable about her experiences)