How to Build a Successful Yoga Business with Amy Wheeler
09/22/21 • 53 min
Building a successful yoga business requires more than knowledge of yoga practices. You also need business skills and a growth mindset. In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a yoga entrepreneur.
Amy is the founder and director of Optimal State Programs and is a professor of Kinesiology at California State University, San Bernardino. She is a C-IAYT and has a BA and MA in Health promotion and a Phd in education and psychology. She is a past president of IAYT and has helped the National Ayurvedic Medical Association set standards for Ayurvedic yoga therapy.
Topics:
-What Amy wishes she knew when she started out
-Why business is a yogic practice
-Tips from Amy for how you can find your niche
-The importance of branding and Amy’s process for founding Optimal State
-Choosing a domain name that will last through changes in your business
-Amy talks about how business is an evolution
-Why being a great yoga teacher or therapist is not enough to have a successful business
-How Amy sought out resources for small business to learn skills
-Figuring out where your talents lie and when to outsource
-Amy shares her process for finding talented collaborators
-Why you have to get out of your comfort zone and embrace technology (and Amy gets vulnerable about her experiences)
-Pamela and Amy talk Tik Tok and Instagram Reels and the struggle to reach your target audience
-Tips for figuring out what social media (or any advertising avenue) your target audience uses
-Why growth mindset is necessary to have a successful yoga business
-We discuss personal yoga practices and the importance of that for our businesses
Connect with Amy:
https://podcasts.apple.com/us/podcast/yoga-therapy-hour-with-amy-wheeler/id1564687158
References:
Affiliate link to The E-Myth book
Affiliate link to Clifton StrengthsFinder book
https://www.canva.com/join/siding-onyx-boiled Affiliate Link
http://www.fiverr.com/s2/75ed175cd6 Affiliate Link
Connect with Pamela:
www.instagram.com/interoceptiveperformance
https://interoceptiveperformance.vipmembervault.com
Email: [email protected]
Clubhouse and Greenroom: @pamelacrane
Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.
Building a successful yoga business requires more than knowledge of yoga practices. You also need business skills and a growth mindset. In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a yoga entrepreneur.
Amy is the founder and director of Optimal State Programs and is a professor of Kinesiology at California State University, San Bernardino. She is a C-IAYT and has a BA and MA in Health promotion and a Phd in education and psychology. She is a past president of IAYT and has helped the National Ayurvedic Medical Association set standards for Ayurvedic yoga therapy.
Topics:
-What Amy wishes she knew when she started out
-Why business is a yogic practice
-Tips from Amy for how you can find your niche
-The importance of branding and Amy’s process for founding Optimal State
-Choosing a domain name that will last through changes in your business
-Amy talks about how business is an evolution
-Why being a great yoga teacher or therapist is not enough to have a successful business
-How Amy sought out resources for small business to learn skills
-Figuring out where your talents lie and when to outsource
-Amy shares her process for finding talented collaborators
-Why you have to get out of your comfort zone and embrace technology (and Amy gets vulnerable about her experiences)
-Pamela and Amy talk Tik Tok and Instagram Reels and the struggle to reach your target audience
-Tips for figuring out what social media (or any advertising avenue) your target audience uses
-Why growth mindset is necessary to have a successful yoga business
-We discuss personal yoga practices and the importance of that for our businesses
Connect with Amy:
https://podcasts.apple.com/us/podcast/yoga-therapy-hour-with-amy-wheeler/id1564687158
References:
Affiliate link to The E-Myth book
Affiliate link to Clifton StrengthsFinder book
https://www.canva.com/join/siding-onyx-boiled Affiliate Link
http://www.fiverr.com/s2/75ed175cd6 Affiliate Link
Connect with Pamela:
www.instagram.com/interoceptiveperformance
https://interoceptiveperformance.vipmembervault.com
Email: [email protected]
Clubhouse and Greenroom: @pamelacrane
Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.
Previous Episode
What is Advanced Yoga with Kaya Mindlin
What does advanced yoga mean to you? Is it a level of difficulty or something else? Kaya Mindlin joins us on The Yoga Pro Podcast to dig deep into the nuances of what an advanced yoga practice really is.
Kaya has been a yoga Educator for 20 years. She works with practitioners and teachers seeking mature wisdom & therapeutic practice. Kaya teaches students from all over the world, and she's committed to sharing the softer side of yogic practice and to upholding yoga's traditional roots.
Topics:
-Kaya’s yoga beginnings
-Asking yoga what yoga is
-Softness as an advanced practice
-Getting off of the binary between easy and hard
-How deep practice is accessible yoga
-Methods for helping clients work interoceptively
-Why we shouldn’t be afraid of our student’s trauma
-Kaya talks about the teacher/student relationship
-The importance of staying in your area of training as a teacher
-How Kaya attracts the students who resonate with her
-Overcoming the idea that yoga classes should be hard physically
-The biggest myth about advanced yoga
Connect with Kaya:
https://www.instagram.com/kayamindlin/
Listeners to the Yoga Pro Podcast can try Kaya's Supreme Release Yoga in her SRY Studio for 25% off. Join for a month with the coupon code: YogaPro25
Kaya's SRY Studio offers weekly live practices of Supreme Release Yoga. Everything is recorded to members have access to a library of 60+ therapeutic and transformative video practices organized into yogic themes like Subtle Sacred Spine, Receptive Warrior and Meditation Revelation
Connect with Pamela:
www.instagram.com/interoceptiveperformance
https://interoceptiveperformance.vipmembervault.com
Email: [email protected]
Clubhouse and Greenroom: @pamelacrane
Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.
Next Episode
Therapeutic Yin Yoga with Nyk Danu
Are you into Yin yoga?
What about Yoga Therapy?
On this episode of The Yoga Pro Podcast, Nyk Danu joins us to talk about Therapeutic Yin yoga from her perspective as a yoga therapist and yinster, plus we delve into the differences between yin and restorative yoga and much more.
Nyk Is a Certified Yoga Therapist (C-IAYT), Yin Yoga Teacher Trainer and Yoga Business Mentor. She has been practicing Yoga since 1998 and teaching since 2004 and in 2007 fell madly in love with Yin through Paul Grilley.
Find this and all of the episodes at https://www.podpage.com/the-yoga-pro-podcast/
Topics:
-Nyk’s yoga journey
-Her surprising introduction to Yin yoga
-Nyk’s definition of Yin yoga
-The unique sensations offered by a yin yoga practice
-The difference between yin and restorative yoga
-To prop or not prop in yin yoga
-How she realized her application of yin was therapeutic
-Why she keeps her students working at 50-60% of their capacity
-What Nyk does to keep her therapeutic yin classes trauma informed and accessible
-Keeping the therapy in yin
-Support for hypermobility and tissue/joint damage
-Misconceptions about yin yoga
-The importance of interoceptive awareness and personal agency in yoga
-Differentiating instruction for multi-level classes
-Contraindications of yin yoga
-Why being ourselves as a teacher is so important
-Making sure you teach yin effectively through training
Connect with Nyk:
https://www.instagram.com/nykdanuyoga/
https://www.facebook.com/NykDanuYoga
https://nykdanu.com/students/what-is-restorative-yoga/
Connect with Pamela:
www.instagram.com/interoceptiveperformance
https://interoceptiveperformance.vipmembervault.com
Email: [email protected]
Clubhouse and Greenroom: @pamelacrane
Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.
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