The Year 1ne's - Performance Marketer @ Cello with Sakshi Dubey

Performance Marketer @ Cello with Sakshi Dubey

12/14/23 • 39 min

In her Year 1ne, Sakshi worked as a Performance Marketer at Cello, one of India’s leading brands for housewares and products for commercial kitchens and restaurants. But recently, she decided to go back to school to complete a master’s degree in digital marketing in Ireland. So we’ve got a lot to talk about working in marketing and learning marketing.👩‍🎓
Some of the highlights from Sakshi and Blair’s chat include how to develop basic marketing skills to help get your first job if your undergraduate isn’t in marketing, the importance of being realistic and telling the truth in the job search; and, the big decision to quit your job and move internationally to go to school to do a Master’s degree in Digital Marketing.

🗣️ In This Episode
Getting to Day 1ne: The Job Search
0:35 | Introduction from Sakshi
1:25 | What attracted you to get into marketing?
2:50 | Developing basic marketing skills to help get the job
6:50 | How did you get your first marketing job?
8:45 | The importance of being realistic and telling the truth in the job search
Sakshi’s Year 1ne @ Cello and going back to school
12:10 | Overview of Cello
14:10 | What is a typical week as a Performance Marketer?
17:25 | Essential skills for performance marketing
20:00 | Going back to school to do a Master’s in Digital Marketing
23:25 | Why did you decide to study internationally?
26:30 | What’s on your mind in marketing right now?
Thing’s I’ve Learned in Year 1ne
31:20 | Rookie mistake on making calculation errors
36:15 | Lesson learned to keep on learning
37:35 | Pro tip to do online certifications to get familiar with marketing software
🔗 Links and Resources
Connect with Sakshi Dubey: LinkedIn | Instagram
Brands/organizations: Cello | University College Dublin
Marketing and media tools: Microsoft Excel | Amazon Advertising | Flipkart
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Previous Episode

Advertising Account Executive @ FCB with Daniella Okezie

In her Year 1ne, Daniella works as an Account Executive at FCB, which is one of the largest global advertising agency networks and is part of the Interpublic Group. If you’re interested in what life is like in big time advertising and doing award-winning work then this episode’s for you!🏆
Some of the highlights from Daniella and Blair’s chat include how the devil is in managing the details in client service at an advertising agency, why “doing the dirty work” is essential to learning; and, a productivity tip to help you organize your day and week.
🗣️ In This Episode
Daniella’s Year 1ne @ FCB
0:38 | Introduction from Daniella
1:40 | Going from psychology to marketing
4:00 | What is a typical week as an Account Executive?
7:20 | Overview of FCB
11:30 | Getting promoted in client service
12:20 | Working in an award-winning environment
15:50 | What is a Gamer Relations Specialist?
19:20 | What’s on your mind in marketing right now?
24:05 | Talking about her “very small” media company
27:00 | Why proofing creative is critical in client service
Getting to Day 1ne: The Job Search
30:45 | What attracted you to get into marketing?
32:10 | How getting noticed helped her get the job
38:25 | Hardest part of the job search
42:20 | Why “doing the dirty work” is essential to learning
43:25 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
46:20 | Rookie mistake on using the wrong tone in client communication
49:30 | Lesson learned to be organized
50:40 | Pro tip for productivity: Big 3, Medium 5, X Next
🔗 Links and Resources
Connect with Daniella Okezie: LinkedIn | Instagram
Brands/organizations: FCB | Interpublic Group | BMO | Wilfred Laurier University | George Brown College
Check out The Year 1ne’s show website for past episodes, show notes and more goodness