Performance Marketer @ Cello with Sakshi Dubey

In her Year 1ne, Sakshi worked as a Performance Marketer at Cello, one of India’s leading brands for housewares and products for commercial kitchens and restaurants. But recently, she decided to go back to school to complete a master’s degree in digital marketing in Ireland. So we’ve got a lot to talk about working in marketing and learning marketing.👩‍🎓
Some of the highlights from Sakshi and Blair’s chat include how to develop basic marketing skills to help get your first job if your undergraduate isn’t in marketing, the importance of being realistic and telling the truth in the job search; and, the big decision to quit your job and move internationally to go to school to do a Master’s degree in Digital Marketing.

🗣️ In This Episode
Getting to Day 1ne: The Job Search
0:35 | Introduction from Sakshi
1:25 | What attracted you to get into marketing?
2:50 | Developing basic marketing skills to help get the job
6:50 | How did you get your first marketing job?
8:45 | The importance of being realistic and telling the truth in the job search
Sakshi’s Year 1ne @ Cello and going back to school
12:10 | Overview of Cello
14:10 | What is a typical week as a Performance Marketer?
17:25 | Essential skills for performance marketing
20:00 | Going back to school to do a Master’s in Digital Marketing
23:25 | Why did you decide to study internationally?
26:30 | What’s on your mind in marketing right now?
Thing’s I’ve Learned in Year 1ne
31:20 | Rookie mistake on making calculation errors
36:15 | Lesson learned to keep on learning
37:35 | Pro tip to do online certifications to get familiar with marketing software
🔗 Links and Resources
Connect with Sakshi Dubey: LinkedIn | Instagram
Brands/organizations: Cello | University College Dublin
Marketing and media tools: Microsoft Excel | Amazon Advertising | Flipkart
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness