Growth Marketer @ Growclass with Hannah Permell

In her Year 1ne, Hannah works as a Growth Marketer at Growclass, a marketing training course. She started as Digital Marketing Intern and has since been promoted to Associate Growth Marketer and then Growth Marketer. Hannah loves connecting with people through her marketing superpowers of email marketing, copywriting, and community management. 🤗
Some of the highlights from Hannah and Blair’s chat include the importance of having empathy as a marketer, a rookie mistake of not checking your links; and how the Barbie brand captured hearts and minds in summer 2023.
In This Episode 🗣️
Hannah’s Year 1ne @ Growclass
1:20 | Introduction from Hannah
2:00 | Overview of Growclass
3:40 | What does a Growth Marketer do?
6:10 | Talking more about email marketing
7:45 | Essential software and tools
8:50 | Essential human skills
12:00 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
14:30 | Getting hired at Growclass
17:00 | Evolving from an Intern to a Growth Marketer
19:55 | Hardest part of the job search
21:30 | How can organizations better communicate entry-level jobs?
25:00 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
29:00 | Rookie mistake on not testing links before sending email
32:45 | Lesson learned that failure is feedback
33:35 | Pro tip that nothing worth having comes easy
The Hottest of Links and Resources 🔥
Connect with Hannah Permell: LinkedIn
Brands/organizations: Growclass | George Brown College
Marketing and media tools: Autopilot | Google Analytics 4 | Zoom | Slack | Zapier | Luma
Books: The Alchemist | Think and Grow Rich | The Mountain Is You
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness