Growth Marketer @ Growclass with Hannah Permell

08/31/23 • 36 min

In her Year 1ne, Hannah works as a Growth Marketer at Growclass, a marketing training course. She started as Digital Marketing Intern and has since been promoted to Associate Growth Marketer and then Growth Marketer. Hannah loves connecting with people through her marketing superpowers of email marketing, copywriting, and community management. 🤗
Some of the highlights from Hannah and Blair’s chat include the importance of having empathy as a marketer, a rookie mistake of not checking your links; and how the Barbie brand captured hearts and minds in summer 2023.
In This Episode 🗣️
Hannah’s Year 1ne @ Growclass
1:20 | Introduction from Hannah
2:00 | Overview of Growclass
3:40 | What does a Growth Marketer do?
6:10 | Talking more about email marketing
7:45 | Essential software and tools
8:50 | Essential human skills
12:00 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
14:30 | Getting hired at Growclass
17:00 | Evolving from an Intern to a Growth Marketer
19:55 | Hardest part of the job search
21:30 | How can organizations better communicate entry-level jobs?
25:00 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
29:00 | Rookie mistake on not testing links before sending email
32:45 | Lesson learned that failure is feedback
33:35 | Pro tip that nothing worth having comes easy
The Hottest of Links and Resources 🔥
Connect with Hannah Permell: LinkedIn
Brands/organizations: Growclass | George Brown College
Marketing and media tools: Autopilot | Google Analytics 4 | Zoom | Slack | Zapier | Luma
Books: The Alchemist | Think and Grow Rich | The Mountain Is You
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Previous Episode

SEO Strategist @ Flywheel Digital with Nathan Smith

In his Year 1ne, Nathan works as an SEO Strategist at Flywheel Digital, a boutique growth marketing agency. The truth is Nathan started out as a life science student in the pursuit of medical school only to have an MCAT seminar deliver an earth-shattering awakening about how much time he would have to commit to getting there, so Nathan chose the next best thing...to get into digital marketing.😱
Some of the highlights from Nathan and Blair’s chat include the real deal of what being an SEO is all about, how medicine, law and SEO are similar; and the time that ChatGPT let him down.

In This Episode 🗣️
Nathan’s Year 1ne @ Flywheel Digital
1:42 | Introduction from Nathan
4:05 | Overview of Flywheel Digital
5:25 | Working as SEO Strategist
7:50 | Doing link building for SEO
9:25 | Essential software and tools
11:00 | Deciding to drop med school and get into marketing
13:15 | Nerding out on SEO
14:30 | Essential human skills
18:50 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
21:05 | Getting hired at Flywheel Digital
24:10 | Learning about SEO while looking for SEO job
25:10 | Talking about technical SEO
26:35 | Hardest part of the job search
28:30 | Onboarding experience at Flywheel Digital
29:10 | The “What’s your favourite brand?” question
33:00 | Hot tips for content marketing and SEO for small organizations
41:00 | Being creative in marketing
Thing’s I’ve Learned in Year 1ne
44:15 | Rookie mistake on trusting ChatGPT too much
45:15 | Lesson learned to communicate succinctly
The Hottest of Links and Resources 🔥
Connect with Nathan Smith: LinkedIn
Brands/organizations: Flywheel Digital | ChatGPT | Wayfair | HubSpot
Marketing and media tools: Skillshop with Google | Google Search Console | Google Analytics 4 | Google Chrome Developer Tools | Ahrefs | Semrush | BlueArray Technical SEO Certificate | YouTube
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Next Episode

Marketing Specialist @ Nankind with Morolayo Folami

In her Year 1ne, Morolayo (“Layo”) has worked in the non-profit sector as a Marketing and Social Media Specialist at Nankind, an organization that provides free supportive care to families affected by cancer; and prior to this she was in Community Engagement at Wealthsimple Foundation. Morolayo also worked for four years agency-side in
Nigeria before moving to Canada to exploring her creative and
purpose-driven passions further. 🤗
Some of the highlights from Layo and Blair’s chat include how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes “you need to slow down to speed up”.
🗣️ In This Episode
Morolayo’s Year 1ne @ Nankind
1:05 | Introduction from Layo
1:40 | Overview of Nankind
12:30 | How can you volunteer with Nankind?
15:05 | Working in marketing for Nankind
18:30 | Did you want a digital marketing generalist role?
21:10 | Working in community engagement at Wealthsimple Foundation
23:20 | What’s on your mind in marketing right now?
24:40 | Talking about a sensitive topic like cancer
27:15 | What’s the brand voice for Nankind?
Getting to Day 1ne: The Job Search
29:15 | Making the move to Canada
32:25 | Deciding to shift from agency to client side
34:25 | How did you get the job?
40:35 | Hardest part of the job search
44:15 | The “What’s your favourite brand?” question
48:10 | Turning the tables...”What’s Blair’s favourite brand?”
Thing’s I’ve Learned in Year 1ne
50:20 | Rookie mistake on jumping into things too quickly
54:25 | Pro tip that curiousity can take you a long way
🔗 Links and Resources
Connect with Morolayo Folami: LinkedIn | Website | Instagram | TikTok
Brands/organizations: Nankind | Wealthsimple Foundation | George Brown College | Black Students Success Network (BSSN) | Netflix | Aldo | Patagonia
Marketing and media tools: Google Grants
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness