B2B Marketer @ PharmaGuide with Tristan Choa

10/12/23 • 65 min

In his Year 1ne, Tristan has worked in multiple roles doing business-to-business (B2B) marketing with a focus on inbound marketing using social media. He’s done this work for brands such as CanadaHelps, PharmaGuideand Philips. Recently, Tristan started Beyond Redemption, a consulting firm that leverages awards and points-based travel to help small businesses travel better and reduce their expenses. ✈️
Some of the highlights from Tristan and Blair’s chat include how starting in consumer packaged goods (CPG) marketing is like a “golden ticket”, we nerd out over the cover letter; and, why you should consider working in a not-for-profit or charity.
🗣️ In This Episode
Tristan’s Year 1ne @ PharmaGuide and Beyond Redemption
0:46 | Introduction from Tristan
1:50 | Working as a “marketing team of one” at the startup PharmaGuide
7:10 | Overview of Pharmaguide
8:55 | When in doubt...start with organic marketing communication strategies
11:45 | How sales and marketing must be partners
13:50 | What sparked your interest in B2B marketing?
16:25 | Doing marketing for Ariana Grande
18:00 | Overview of his travel startup Beyond Redemption
25:25 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
29:00 | How did you get the job?
30:50 | Shh...Secret job sources other than LinkedIn
32:00 | Working in marketing for a not-for-profit or a charity
38:55 | Hardest part of the job search
40:55 | Nerding out over the cover letter
46:20 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
52:05 | Lesson learned on how picking the right job can set you apart
54:25 |Pro tip on starting in Consumer Packaged Goods (CPG) marketing is like a “golden ticket”
🔗 Links and Resources
Connect with Tristan Choa: LinkedIn
Brands/organizations: Beyond Redemption | PharmaGuide | Charity Village | Canadian Blood Services | General Mills | Procter & Gamble (P&G)
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Previous Episode

Marketing Specialist @ Nankind with Morolayo Folami

In her Year 1ne, Morolayo (“Layo”) has worked in the non-profit sector as a Marketing and Social Media Specialist at Nankind, an organization that provides free supportive care to families affected by cancer; and prior to this she was in Community Engagement at Wealthsimple Foundation. Morolayo also worked for four years agency-side in
Nigeria before moving to Canada to exploring her creative and
purpose-driven passions further. 🤗
Some of the highlights from Layo and Blair’s chat include how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes “you need to slow down to speed up”.
🗣️ In This Episode
Morolayo’s Year 1ne @ Nankind
1:05 | Introduction from Layo
1:40 | Overview of Nankind
12:30 | How can you volunteer with Nankind?
15:05 | Working in marketing for Nankind
18:30 | Did you want a digital marketing generalist role?
21:10 | Working in community engagement at Wealthsimple Foundation
23:20 | What’s on your mind in marketing right now?
24:40 | Talking about a sensitive topic like cancer
27:15 | What’s the brand voice for Nankind?
Getting to Day 1ne: The Job Search
29:15 | Making the move to Canada
32:25 | Deciding to shift from agency to client side
34:25 | How did you get the job?
40:35 | Hardest part of the job search
44:15 | The “What’s your favourite brand?” question
48:10 | Turning the tables...”What’s Blair’s favourite brand?”
Thing’s I’ve Learned in Year 1ne
50:20 | Rookie mistake on jumping into things too quickly
54:25 | Pro tip that curiousity can take you a long way
🔗 Links and Resources
Connect with Morolayo Folami: LinkedIn | Website | Instagram | TikTok
Brands/organizations: Nankind | Wealthsimple Foundation | George Brown College | Black Students Success Network (BSSN) | Netflix | Aldo | Patagonia
Marketing and media tools: Google Grants
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Next Episode

Brand Strategist with Asmita Chugh

In her Year 1ne, Asmita works as a Brand Strategist at Jack in the Box, a digital marketing agency based in India where she’s worked on advertising for global brands like Cadbury, Lays and Neutrogena. Asmita is also an Instagram creator. Under the handle @branding.Asmita, she shares her knowledge and insights on the intricacies of branding, marketing, and the power of storytelling in shaping a brand's narrative.🗣️
Some of the highlights from Asmita and Blair’s chat include what a ‘Visume’ is and why it’s important, THE number 1 rule of marketing; and, how her Hire Asmita campaign got her hired quickly after finishing school.

🗣️ In This Episode
Asmita’s Year 1ne @ Jack in the Box and branding.Asmita
0:41 | Introduction from Asmita
2:40 | Overview of Jack in the Box
4:40 | What is a typical week as a Brand Strategist in an agency?
7:50 | Using 4-quadrant advertising framework for planning
10:40 | How can competitive debating help with being a marketer?
11:45 | Overview of branding.Asmita
16:20 | Hot topics for the branding.Asmita audience
20:15 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
24:50 | Preparing her Hire Asmita campaign
28:00 | How did you get the job?
30:35 | Hardest part of the job search
34:50 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
36:50 | Rookie mistake on not accepting responsibility for making a mistake
38:40 | Lesson learned on THE number 1 rule of marketing
39:35 | Pro tip on asking as many questions as you can
🔗 Links and Resources
Connect with Asmita Chugh: LinkedIn | Instagram
Brands/organizations: Jack in the Box | Schbang | Talented
Marketing and media tools: Canva
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness