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The Year 1ne's - Assistant Brand Manager @ General Mills with Zack Bloch
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Assistant Brand Manager @ General Mills with Zack Bloch

05/25/23 • 58 min

The Year 1ne's

In his Year 1ne, Zack works as an Assistant Brand Manager at General Mills, where he’s done marketing on cereal brands including Cheerios, Lucky Charms and Cinnamon Toast Crunch.🥣
Some of the highlights from Zack and Blair’s chat include three different ways to deliver value to a customer, which player on the football field a brand manager would be; and, how Zack realizes how stupid he is every three months!
In This Episode 🗣
Zack’s Year 1ne @ General Mills
1:40 | Introduction from Zack
2:30 | Overview of General Mills
4:45 | Working as an Assistant Brand Manager
7:10 | Does brand management include marketing communication?
9:30 | What does CPG mean?
10:10 | Managing a global brand like Cheerios
12:15 | Essential skills for a brand manager
15:50 | Developing your analytics skills
19:50 | Which football position is brand manager most like?
24:20 | Essential software and tools
26:15 | What’s on your mind in marketing right now?
31:50 | How to deliver value to consumers in a recession
Getting to Day 1ne: The Job Search
34:50 | Getting hired at General Mills
39:00 | Trusting the process
40:15 | Hardest part of the job search
41:55 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
48:25 | Lesson learned becoming “slightly less stupid"
51:00 | Pro tip on writing fewer notes
53:50 | Lesson learned about Imposter Syndrome
56:20 | Lesson learned on ups and downs
The Hottest of Links and Resources 🔥
Connect with Zack Bloch: LinkedIn
Brands/organizations: General Mills | Cheerios | Ivey Business School | Labatt Breweries | Apple | Coca-Cola | Bubly
Marketing and media tools: Microsoft 365 | Nielsen | Tableau | ChatGPT
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

plus icon
bookmark

In his Year 1ne, Zack works as an Assistant Brand Manager at General Mills, where he’s done marketing on cereal brands including Cheerios, Lucky Charms and Cinnamon Toast Crunch.🥣
Some of the highlights from Zack and Blair’s chat include three different ways to deliver value to a customer, which player on the football field a brand manager would be; and, how Zack realizes how stupid he is every three months!
In This Episode 🗣
Zack’s Year 1ne @ General Mills
1:40 | Introduction from Zack
2:30 | Overview of General Mills
4:45 | Working as an Assistant Brand Manager
7:10 | Does brand management include marketing communication?
9:30 | What does CPG mean?
10:10 | Managing a global brand like Cheerios
12:15 | Essential skills for a brand manager
15:50 | Developing your analytics skills
19:50 | Which football position is brand manager most like?
24:20 | Essential software and tools
26:15 | What’s on your mind in marketing right now?
31:50 | How to deliver value to consumers in a recession
Getting to Day 1ne: The Job Search
34:50 | Getting hired at General Mills
39:00 | Trusting the process
40:15 | Hardest part of the job search
41:55 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
48:25 | Lesson learned becoming “slightly less stupid"
51:00 | Pro tip on writing fewer notes
53:50 | Lesson learned about Imposter Syndrome
56:20 | Lesson learned on ups and downs
The Hottest of Links and Resources 🔥
Connect with Zack Bloch: LinkedIn
Brands/organizations: General Mills | Cheerios | Ivey Business School | Labatt Breweries | Apple | Coca-Cola | Bubly
Marketing and media tools: Microsoft 365 | Nielsen | Tableau | ChatGPT
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Previous Episode

undefined - Social Media Assistant @ Ontario Parks with Sonia Dharni

Social Media Assistant @ Ontario Parks with Sonia Dharni

In her Year 1ne, Sonia works as a Social Media Assistant at Ontario Parks, in the Ministry of Environment, Conservation and Parks for the Government of Ontario, where she’s your friendly neighbourhood squirrel...I’ll let her explain.🐿️
(yes, I know that's a chipmunk, there’s no squirrel emoji. 🤷)
Some of the highlights from Sonia and Blair’s chat include the process for doing social media marketing in a government organization, how to answer the “tell us why we should hire you for this job?” question; and, how the National Parks Service is hilarious...who knew!
In This Episode 🗣
Sonia’s Year 1ne @ Ontario Parks
1:45 | Introduction from Sonia
2:15 | Overview of Ontario Parks
3:20 | Working in social media marketing for a government organization
4:55 | The planning process for social content
7:40 | Doing community management
9:50 | Collaborating central-to-local with each provincial park team
12:00 | Being “your friendly neighbourhood squirrel”
14:25 | How marketing helps with conservation efforts
16:25 | How did previous work in conservation help with this job?
20:00 | Asking the question
21:25 | What’s on your mind in marketing right now?
23:00 | Attention...and long-form vs. short form content
Getting to Day 1ne: The Job Search
27:25 | Finding the “spark” in what you do
29:00 | Getting hired at Ontario Parks
30:00 | The “Tell us why we should hire you for this job?” question
32:50 | Hardest part of the job search
35:00 | Not playing the job application numbers game
37:00 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
39:00 | Mistake made on not speaking up when things get overwhelming
42:25 | Lesson learned on keeping the message “clear, concise and compelling”
The Hottest of Links and Resources 🔥
Connect with Sonia Dharni: LinkedIn | Website | Instagram | TikTok
Brands/organizations: George Brown College | Canadian Wildlife Federation | Ontario Parks (Website) | Ontario Parks (Instagram) | Ontario Parks (Twitter) | National Park Service (Website) | National Park Service (Instagram)
Marketing and media tools: Sprout Social | Microsoft Excel
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Next Episode

undefined - Social Media Manager @ Paradigm PR with Sophie Cugliari

Social Media Manager @ Paradigm PR with Sophie Cugliari

In her Year 1ne, Sophie has worked in a few different contract roles and is currently a Social Media Manager at Paradigm Public Relations, where she manages the social media accounts for seven different clients! Prior to this, Sophie worked at JLM Strategic Marketing, a marketing agency specializing in brand experience or experiential marketing.🤳
Some of the highlights from Sophie and Blair’s chat include the importance of tracking your on-the-job “wins” as they happen, working with a recruiter as part of your job search; and, why it’s important to believe that you own your seat at the table.
In This Episode 🗣
Sophie’s Year 1ne @ Paradigm Public Relations (PR)
1:30 | Introduction from Sophie
3:00 | Overview of Paradigm PR
5:05 | Working as a Social Media Manager
8:00 | Other Year 1ne jobs before Paradigm PR
9:15 | Why work in social media marketing?
10:20 | Essential software and tools
11:10 | Exciting things in this new job at Paradigm PR
13:50 | What is a “boost” on social media?
16:40 | What’s on your mind in marketing right now?
18:45 | Juggling relationships with multiple brand managers
Getting to Day 1ne: The Job Search
20:25 | Getting recruited on LinkedIn
24:15 | Working with a recruitment company
25:00 | Say you’re looking for a job
27:00 | Hardest part of the job search
28:00 | Pro tip on tracking your wins/accomplishments
30:05 | Transferrable skills from dancing
33:05 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
35:10 | Rookie mistake on being afraid to share
36:55 | Lesson learned to not “pigeon hole” yourself
38:00 | Pro tip that working in marketing is fun!
The Hottest of Links and Resources 🔥
Connect with Sophie Cugliari: LinkedIn
Brands/organizations: Paradigm Public Relations | JLM Strategic Marketing | The Inkey List | George Brown College | Edgewell Personal Care | Bulldog Skincare | Hawaiian Tropic | Under Armour
Marketing and media tools: Brandwatch | Hootsuite
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

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