Assistant Brand Manager @ General Mills with Zack Bloch

In his Year 1ne, Zack works as an Assistant Brand Manager at General Mills, where he’s done marketing on cereal brands including Cheerios, Lucky Charms and Cinnamon Toast Crunch.🥣
Some of the highlights from Zack and Blair’s chat include three different ways to deliver value to a customer, which player on the football field a brand manager would be; and, how Zack realizes how stupid he is every three months!
In This Episode 🗣️
Zack’s Year 1ne @ General Mills
1:40 | Introduction from Zack
2:30 | Overview of General Mills
4:45 | Working as an Assistant Brand Manager
7:10 | Does brand management include marketing communication?
9:30 | What does CPG mean?
10:10 | Managing a global brand like Cheerios
12:15 | Essential skills for a brand manager
15:50 | Developing your analytics skills
19:50 | Which football position is brand manager most like?
24:20 | Essential software and tools
26:15 | What’s on your mind in marketing right now?
31:50 | How to deliver value to consumers in a recession
Getting to Day 1ne: The Job Search
34:50 | Getting hired at General Mills
39:00 | Trusting the process
40:15 | Hardest part of the job search
41:55 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
48:25 | Lesson learned becoming “slightly less stupid"
51:00 | Pro tip on writing fewer notes
53:50 | Lesson learned about Imposter Syndrome
56:20 | Lesson learned on ups and downs
The Hottest of Links and Resources 🔥
Connect with Zack Bloch: LinkedIn
Brands/organizations: General Mills | Cheerios | Ivey Business School | Labatt Breweries | Apple | Coca-Cola | Bubly
Marketing and media tools: Microsoft 365 | Nielsen | Tableau | ChatGPT
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness