The Year 1ne's - Account Supervisor @ King Ursa with Kru Jayakumar

Account Supervisor @ King Ursa with Kru Jayakumar

03/02/23 • 55 min

In her Year 1ne in Canada, Kruthika (“Kru”) works as an Account Supervisor at the advertising agency King Ursa 👑🐻
Some of the highlights from Kru and Blair’s chat include why a portfolio of different work will set you apart in the job search, we compare what’s it’s like to work in an agency vs. brand/client side; and, how to answer the one question you’re gonna get asked in any marketing job interview.
In This Episode 🗣️
Kru’s Year 1ne @ King Ursa
1:53 | Introduction from Kru
3:10 | Agency overview of King Ursa
4:50 | Working in advertising as Account Executive vs. Account Supervisor
8:55 | Managing multiple clients
11:35 | Working as a marketing communication generalist
15:45 | Essential technology for client service
17:55 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
25:05 | Trying both client-side and advertising agency
30:30 | Looking for a job in advertising
33:20 | Getting hired at King Ursa
35:10 | What to put into your portfolio
40:05 | Hardest part of the job search
42:25 | Every work experience is transferrable
44:30 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
49:05 | Rookie mistake on not looking for mistakes
50:50 | Lesson learned on setting goals and advocating for yourself
The Hottest of Links and Resources 🔥
Connect with Kruthika Jayakumar on LinkedIn
Brands/organizations: King Ursa | Simons | Knix
Marketing and media tools: Microsoft 365 | Google Workspace | ChatGPT | Jasper.ai
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Previous Episode

Content Producer @ George Brown College with Ray Harripaul

In his Year 1ne, Ray works as a Sports Content & Media Coordinator at George Brown College in the Athletics and Recreation department 🏀
Some of the highlights from Ray and Blair’s chat include how his job search journey went full circle over a few years from a coop placement to his current full-time role in content creation for athletics and recreation at George Brown College, what having a “get to job” is; and, the life learning he got from Mrs. Frizzle from The Magic School Bus...yes, it was a kids TV show from the 90’s.
In This Episode 🗣
Ray’s Year 1ne @ George Brown College: Athletics and Recreation
1:40 | A Full Circle Introduction for Ray
10:40 | Working as Sports Content & Media Coordinator
15:25 | Having a “I have a get to job!”
16:00 | Planning content for Athletics and Recreation
23:15 | How other roles at George Brown College prepared you
25:37 | The lululemon guest experience
28:35 | Making connections as a youth worker
30:30 | Everybody is a creative
Getting to Day 1ne: The Job Search
33:45 | Getting hired in Athletics and Recreation at George Brown College
36:30 | Having a learning mindset–inspired by Mrs. Frizzle
39:00 | Frustrations with the job search
41:00 | Coming around full circle on your passion
46:15 | Betting on yourself–inspired by Fred VanVleet
Thing’s I’ve Learned in Year 1ne
49:00 | Rookie mistake on thinking you know everything
51:35 | Lesson learned on trusting the process

The Hottest of Links and Resources 🔥
Connect with Ray Harripaul: LinkedIn | Instagram
Brands/organizations: Formula1 (F1) | Maple Leaf Sports and Entertainment (MLSE) | Ontario Basketball Association | lululemon | George Brown College Athletics | College of Sports Media
Marketing and media tools: Adobe Creative Cloud
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness

Next Episode

Programmatic Associate @ Initiative with Kunal Makhija

In his Year 1ne, Kunal works as an Associate – Digital Activation at Initiative, a full-service global media agency, where he works on the programmatic advertising team 🎯
Some of the highlights from Kunal and Blair’s chat include the steps in the paid advertising campaign lifecycle in a full-service agency, why it’s important find your voice in your year one; and, how creating vision boards help Kunal make his goals a reality–including his vision board for the job search.
In This Episode 🗣️
Kunal’s Year 1ne @ Initiative Media
1:55 | Introduction from Kunal
2:10 | Overview of Initiative Media
3:10 | Working on 35 campaigns in 1 year
5:30 | Why programmatic advertising?
7:10 | Outlining the paid advertising campaign lifecycle in a large agency
14:15 | Essential skills and technologies
18:30 | The need to “learn and unlearn”
20:05 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
24:20 | Moving to Canada
26:45 | The attraction of marketing
28:40 | Getting hired at Initiative Media
31:00 | Using vision boards to achieve your goals
33:15 | Hardest part of the job search
37:55 | How did previous work experience help?
39:40 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
41:25 | Mistake made on pushing for a promotion
45:05 | Rookie mistake on being confident vs. overconfidence
46:05 | Lesson learned on pacing yourself
47:05 | Pro tip to try everything twice
The Hottest of Links and Resources 🔥
Connect with Kunal Makhija: LinkedIn | Website | Instagram | TikTok
Brands/organizations: Initiative | RBC | George Brown College | Humber College
Marketing and media tools: Google DV360 | ChatGPT | Microsoft Excel
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness