Account Strategist @ Aber Group with Laurel Astridge

In her Year 1ne, Laurel works as an Account Strategist at Aber Group, an independent online advertising agency, where she plans and manages advertising campaigns for her client and trains new interns.👩‍🏫
Some of the highlights from Laurel and Blair’s chat include why it’s important to ask the question as an intern, how everybody is a math person; and, how Sephora sparkles while Bubly “Bublé’s” as brands that do good marketing.
In This Episode 🗣️
Laurel’s Year 1ne @ Aber Group
2:20 | Introduction from Laurel
3:25 | Overview of Aber Group
5:55 | Working as an Account Strategist in advertising
9:20 | “The beauty of advertising”
11:35 | Talking about the Laurel Musical blog
14:50 | Becoming a “math person”
18:20 | How to stand out as an intern
20:05 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
27:55 | Getting hired at Aber Group
30:55 | Networking with one specific question
33:50 | Advertising agency vs. brand/client-side marketing?
38:00 | Hardest part of the job search
41:15 | Reflecting for self-awareness
42:25 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
45:55 | Rookie mistake made by deleting a campaign
48:40 | Lesson learned on being more analytic than imagined
50:25 | Pro tip that a presentation is a performance
The Hottest of Links and Resources 🔥
Connect with Laurel Astridge: LinkedIn | Website | YouTube | Pinterest
Brands/organizations: Aber Group | George Brown College | Khan Academy | Sephora | Bubly
Marketing and media tools: Google Ad Grants | Meta Business Suite | Google Ads | Yahoo DSP | StackAdapt | Google Analytics | Microsoft Excel | ChatGPT
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness