Ep 376: Jerome and Gabriel from Serica on the All New Serica Parade

12/11/24 • 55 min

This week on the Worn & Wound podcast, Zach Kazand and Kat Shouldes talk with Jérôme Burgert and Gabriel Vachette, the co-founders of Serica. The French indie watch brand is celebrating a five year anniversary, and they’ve just released the Parade, easily their most ambitious watch to date. The ultra refined dress watch is, on the surface, a fairly dramatic departure from the brand’s elegant but sporty tool watches. But once you start digging into the details and hear the story behind the watch, you begin to realize that it’s actually squarely in the Serica wheelhouse after all. In this conversation, Jérôme and Gabriel speak frankly about the design process and the challenges they faced bringing the Parade to life, and discuss why watches like this appeal to them in the first place.

Today’s episode is sponsored by DIY Watch Club.

Love watches? Why not take your passion to the next level by building one yourself?

Building a watch will elevate your appreciation for timepieces. Perfect bezel alignment? Blue steel watch hands? Mind-blowing lume? With DIY Watch Club, you get to experience the craftsmanship firsthand and gain a whole new level of appreciation for your watches.

You won’t need to dismantle your favorite watches or spend thousands traveling to Switzerland for a touristy workshop. DIY Watch Club brings the experience right to your doorstep. With step-by-step video instructions and their expertise in guiding over 20,000 first-time watchmakers, you can be confident that you’ll have both an amazing experience and a stunning watch.

Head over to diywatch.club and level up your watch game today.

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Show Notes

Today’s episode is sponsored by DIY Watch Club.

Love watches? Why not take your passion to the next level by building one yourself?

Head over to diywatch.club and level up your watch game today.

And if you like what you hear, then don’t forget to leave us a review.

If there’s a question you want us to answer you can hit us up at [email protected], and we’ll put your question in the queue.

Show Notes

Previous Episode

Time On Track: THE 2024 QATAR GRAND PRIX

In a race that started with a strong move for the lead, we were all led to believe great racing would be the story of the day. Instead, we were “treated” to a Max Verstappen clinical win, five DNF’s and multiple penalties. From Lando Norris’ stop and go, to Lewis Hamilton having to drive through the pits because of speeding through the last time there, we talk about how one sideview mirror completely changed the Grand Prix.

A sideview mirror that in many ways has extended the fight for the 2024 Constructors Championship. McLaren was on a smooth path to taking the title before all the Mirror Madness began. Yet in the span of a handful of laps, Lando Norris found himself at the back of the field. At the end of the day, Ferrari left Qatar still with a chance at the title. We talk about how the Hungary GP may come back to haunt McLaren if they can’t seal the deal in Abu Dhabi.

Take a listen as we break down the race, the stewards, and the surrounding storylines of the 2024 Qatar GP.

Next Episode

Unwinding w/ Blake and Zach Ep 3 - Talking Small Business Ownership w/ Ben Preuss

Unwinding is back again! Better late than never. On this episode, we’re excited to be joined by a good friend of Worn & Wound, a fellow small business owner, Ben Preuss. Ben co-founded a digital design and development company called ThinkNerve in 2002 while still in high school. We talk a bit about what it was like to start a company at a young age, what it’s been like running it since, and some general observations on owning businesses. Ben is also a watch guy and has worked with a handful of companies in the watch industry, including Worn & Wound, having built the Windup Watch Shop, as well as updating Worn & Wound throughout the years.

To learn more about Ben’s business, head to ThinkNerve