Episode 58: How To Build an Extraordinary Marketing System for your Accounting Practice

The Wize Way

06/08/23 • 10 min

Episode 58: How To Build an Extraordinary Marketing System for your Accounting Practice

“The more marketing you do, the less you need to sell.” - Ed Chan

While most of your business revenue depends directly on the strategic ideas you implement in providing your services, it also depends on your popularity as a company.

By the company's popularity, we are not referring to just being known among your circle and acquaintances. Basically, your accounting firm needs more visibility and awareness about the services you provide.

In this episode of The Wize Guys Podcast, Ed Chan, Tim Causbrook, and Thomas Sphabmixay discussed how Accounting business owners can build an extraordinary Marketing system to reach more leads without leaving them as a prisoner of their practice.

Timestamps:

0:00 - Intro

0:34 - The difference between marketing and sales

1:47 - Good marketing leads to great sales

4:17 - The importance of consistency and persistency

6:51 - Is partnership a good idea?

Quotations:

"Marketing is about building awareness. Building awareness of your brand and building awareness of the products that you sell." - Ed Chan

"It's not just about someone buying something from you today, but it's about building up that prospective database that potentially can buy from you in the future." - Ed Chan

"The biggest thing is consistency with marketing. They are the absolute key because if you stop the marketing, it's so much harder to get it going." - Jamie Johns

USEFUL LINKS:

Message us to get a copy of the Sales VS Marketing Guide: https://m.me/claudiawize/
Download FREE eBook: The Accountant's 7-Hour Workweek Playbook

GET IN TOUCH!

Website: www.wizementoring.com

Facebook: https://www.facebook.com/wizementoring/

Twitter: https://twitter.com/wizementoring

Linkedin: https://www.linkedin.com/company/wizementoring/

Instagram: https://www.instagram.com/wize.guys/?hl=en

Email: [email protected]

Download the full transcript here.

________________

PS: Whenever you’re ready... here are the fastest 3 ways we can help you fix and grow your accounting firm:

1. Download our famous Wize Freedom Strategy Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here

2. Need to Hire right now? Book at 1:1 FREE hiring assessment with our WizeTalent recruiters to help find your next best employee locally or offshore – Click Here

3. Book a 1:1 Wize Discovery Session – Spend 30mins with our Wize CEO, Jamie Johns, a $7M firm owner who is ready to give you his entire business plan to build a firm that can run without you – Find out more here

06/08/23 • 10 min

The Wize Way - Episode 58: How To Build an Extraordinary Marketing System for your Accounting Practice

Transcript

Brenton Ward: You mentioned a lot about building extraordinary systems, and I think it's very topical here to talk about the marketing division. So division two and the org chart, because we get this part right, it makes division three so much easier to implement.

Ed Chan: Yeah, absolutely. I, I guess marketing sales is something that's foreign to all of us. But when you run a business, and I'm talking about running a business, not a practice, then you

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy