The Who What Wear Podcast - Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

04/23/25 • 21 min

Grace Na is the founder of Pistola, a Los Angeles–based womenswear and denim brand. Since its creation in 2013, Pistola has become a go-to destination for reasonably priced, trendy, high-quality denim styles—including a few viral hits, like the pink denim jumpsuit Greta Gerwig wore while directing the Barbie movie. This week, Grace joins Who What Wear Shopping Director Bobby Schuessler to discuss how she uses data to guide her design process, her best styling tips for different denim silhouettes, and her thoughts on modern skinny jeans.

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Shop our editor's picks here!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline.

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What Does It Mean to Be an American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu

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