012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success

In this episode of The Website Success Show, host Jules White emphasizes the importance of creating content for platforms you own, like your website and podcast, before repurposing it for social media. This approach ensures you're building a sustainable marketing strategy that is not solely reliant on ever-changing algorithms.

Jules explains how prioritizing your owned content can boost your website's SEO, allowing you to connect with your target audience right when they're searching for your products or services. Additionally, she dives into the benefits of repurposing content for email marketing, Google Business Profiles, and social media platforms like Pinterest and YouTube.

Key Takeaways:

• Own your content: Focus on creating content for your website and podcast to build long-term value and avoid algorithm dependency.
• Repurpose strategically: Maximize the reach of your content by repurposing it for email marketing, Google Business Profiles, and social media.
• Prioritize evergreen content: Create content that remains relevant over time to save effort and maintain a consistent brand message.
• Track your results: Use analytics tools to monitor traffic, engagement, and conversions to measure the effectiveness of your content strategy.

Bonus Resource: Jules has just launched a free guide to help you discover your core topics and develop a content strategy that drives the right traffic to your website. Download it now at The Website Success Hub

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