The Way Forward Webcasts with Leon Goren

2022 PEO Leadership Conference Keynote. Over the past decade, globalization, demographic shifts, and technology have changed the very landscape in which businesses are operating. The speed of change continues to accelerate with the third connected-age technologies of AI, Voice, 5G, and cloud computing. To further add to the uncertainty of the future, the economy is highly volatile and the world is facing geopolitical strains not seen in a lifetime. Rishad will distill this uncertainty and confusion into the key drivers leaders should focus on to prepare them and their companies for the Great Re-Invention. He will reveal how new scale is replacing old scale, why data is key but like electricity, not really a differentiator, how the rules of brand building require an understanding of “God-like” power, and how to separate the signal from the noise.
Rishad Tobaccowala is a Senior Advisor to the Publicis Groupe where he has spent his entire 38 year career, most recently serving as the Groupe's Chief Growth Officer and Chief Strategist. Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him “1 of 5 Marketing Innovators”. He is in the Ad Age Interactive Hall of Fame and received a lifetime achievement silver medal from the Chicago Ad Federation.
Rishad is also the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think, feel and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational times. Rishad is also the Chairman of The Tobaccowala Foundation which helps 10,000 people in India gain better healthcare and education. Rishad has a BS in Mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago.
PEO Leadership is one of the leading peer to peer leadership advisory for C-Level Executives. It provides its business community the ability to leverage its collective knowledge, experience and network; to challenge and be challenged in a high disclosure, objective and trusted environment through a combination of Peer Advisory Boards, One-on-One Coaching, and Thought Leadership Executive Networking Events - all for the purpose of enhancing the personal and professional lives of its members.

With the onset of lock down measures and the negative effects on the economy and our basic way of life, the COVID-19 crisis is having a significant impact on mental health. In this session, Amy Deacon will cover personal mental health and dealing with the anxiety and depression of isolation and uncertainty. What can we all do to deal with this transition in a healthy way? Discussion of tools, activities and tips to help you, your family and organization.

Amy speaks to us on the following topics:

• Personal mental health
• The risks of burnout
• Tips and tools on maintaining good mental health through the pandemic

Amy Deacon, Registered Social Worker, Cleveland Clinic Canada

Amy Deacon is a Registered Social Worker at Cleveland Clinic Canada. Ms. Deacon has a decade of experience providing individual and group counseling as it relates to trauma and mental health. Ms. Deacon describes her counselling practice as one rooted in empowerment, as she works closely with individuals to build a life they find rewarding and meaningful. She is an advocate of “making purpose out of pain,” as it strengthens both resilience as well as compassion.

Ms. Deacon obtained a certificate in Life Coaching from Seneca College before going on to complete her Bachelor of Arts from York University, and finally her Masters in Social Work from the University of Toronto. She has since gone on to complete training in a wide variety of areas, including cognitive behavioural therapy, clinical traumatology, suicide intervention, harm reduction and life skills. In her treatments she incorporates motivational interviewing, mindfulness, and brief solution-focused therapy.

A big believer in giving back to her community, Ms. Deacon has been involved with numerous charities. She acted as a volunteer for Pathways to Education: Lawrence Heights, where she provided academic and personal support to youth in the Lawrence Heights community. She has also volunteered with All Saints Church, COSTI Immigrant Services and 40 Oaks drop-in centre for individuals living in poverty.

When she’s not seeing patients, Ms. Deacon loves to spend time with her husband and two young daughters. She also enjoys running, hiking and being outdoors.

For Dr. Greg Wells, health and performance, particularly under extreme conditions, are personal and professional obsessions. As a scientist and physiologist, he has dedicated his career to making the science of human limits understandable and actionable.
On September 25th, our CEO, Leon Goren spoke to Dr. Wells who offers dozens of insights about what it takes to perform at a high level in very challenging circumstances. He translates complex science into actionable insights and tactics you can use to optimize mental health and navigate the COVID19 environment. Dr. Wells teaches our audience how to leverage proven techniques and technologies to achieve peak performance and optimal health. This in-depth presentation covers topics ranging from mental and physical activation to optimizing brain function.

It’s a session you won’t want to miss as we explore the following:

• What it takes to be ultra healthy and perform in the 1%
• How to rise above mental and emotional exertion
• What athletes do in high stakes, high pressure situations, when the end is no where in sight, and translate that to what CEOs and business leaders should be doing to achieve a similar level of mental toughness

OUR KEYNOTE SPEAKER:

Dr. Greg Wells, CEO & founder of Wells Performance

For over 25 years, Dr. Wells has worked with some of the highest-performing individuals on the planet, including Olympic and World champions, and with organizations ranging from General Electric to BMO, Deloitte, KPMG, BMW, Audi, Sysco Foods, YPO and Air Canada. He is also committed to inspiring children and young adults through his close working relationship with several school boards and independent schools.

A veteran endurance athlete, Dr. Wells has participated in the grueling Nanisivik Marathon 600 miles north of the Arctic Circle, Ironman Canada and the Tour D’Afrique, an 11,000 km cycling race that is the longest in the world. He is also a travel and expedition adventurer who has journeyed through every imaginable terrain and conditions in over 50 countries around the world.

Dr. Wells is author of four best-selling books – Superbodies, The Ripple Effect, The Focus Effect and Rest, Refocus, Recharge. He also hosted the Gemini award-winning Superbodies series, which aired on Olympic broadcasts worldwide in 2010 and 2012.

Dr. Wells has a Ph.D. in Physiology, and continues to serve as a Senior Scientist in Translational Medicine at the Hospital for Sick Children in Toronto.

He is the CEO and founder of Wells Performance, a global consulting firm committed to achieving the moonshot of helping teams, schools and businesses become places where people get healthy, perform optimally and reach their potential.

In today's episode of The Way Forward Webcasts, Joe Jackman and Stefan Read reflect on how you should respond to the new attitudes and values your core customers have developed as a result of the COVID-19 crisis.

Despite what Instagram would have you believe, not everyone is responding to COVID-19 by taking up baking. Different people are reacting differently to the crisis. As businesses start to re-open, it's critical to see beyond the general trends and understand what has changed with your particular customer. In our The Way Forward Webcast, Joe Jackman, strategy and customer engagement expert and founder of Jackman Reinvents, alongside his VP of Engagements, Stefan Read, reveal the insights from a comprehensive study of 5,000 consumers to answer the question: Which attitudes and values are changing for your customers, and how should you respond? This interactive discussion arms business leaders with the tools needed to dig deep with customers and focus on what they care most about now - preparing you to come out of this stronger.

Joe Jackman and Stefan Read provide the following main take-aways for this session:

• Insight into which attitudes and values are changing for your target customer as a result of the crisis.
• Understanding of how to build engagement with your customers now, and set yourself up for relevance after the crisis.
• Recommended tactics to execute now to help you come out of this stronger.

If you’re interested in tuning into the live webcasts, please visit https://peo-leadership.com/.
Tune in to our new podcast, Snippets! In short segments, Leon Goren brings together business leaders to share stories, best practices and learnings with the rest of the community. Available on Apple podcasts or wherever you get your podcasts, https://podcasts.apple.com/ca/podcast/snippets-with-leon-goren/id1510439127.
If you’d like to find out more about our leadership community, please feel free to reach out directly to [email protected].

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