
Claire Santamaria, Vice President Yorkdale Shopping Centre and Bill Bass, CMO Full Beauty Brands each share insights and lessons learned from decades of experience in retail and eCommerce
09/11/20 • 58 min
Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada and with the support of omNovos, Canada’s digital customer engagement company. omNovos makes Personalization EASY by helping you connect with your customers, connect with your data, and connect with your systems. Learn HOW at www.realcustomerengagement.com.
On this episode I catch up with Claire Santamaria, Vice President, Yorkdale Shopping Centre and talk about how Canada's most productive shopping mall is dealing with the COVID-19 crisis and looking ahead to the busy holiday season leveraging decades of experience and a strong team to help bring the year home.
Next live from New York I interview a long time friend, colleague and retail industry veteran Bill Bass, CMO at Full Beauty Brands. Bill shares lessons learned leading eCommerce at brands such as Sears.com and Lands End, the strategic moat of plus size fashion and invaluable insights into the state and future of eCommerce.
But first, lets check in with Claire from Yorkdale
******
Thanks to Claire and Bill for being my guests, and omNovos for their support on this episode. If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform, rate and review, and be sure and recommend to a friend or colleague in the retail industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn
Until next time, have a safe week!
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada and with the support of omNovos, Canada’s digital customer engagement company. omNovos makes Personalization EASY by helping you connect with your customers, connect with your data, and connect with your systems. Learn HOW at www.realcustomerengagement.com.
On this episode I catch up with Claire Santamaria, Vice President, Yorkdale Shopping Centre and talk about how Canada's most productive shopping mall is dealing with the COVID-19 crisis and looking ahead to the busy holiday season leveraging decades of experience and a strong team to help bring the year home.
Next live from New York I interview a long time friend, colleague and retail industry veteran Bill Bass, CMO at Full Beauty Brands. Bill shares lessons learned leading eCommerce at brands such as Sears.com and Lands End, the strategic moat of plus size fashion and invaluable insights into the state and future of eCommerce.
But first, lets check in with Claire from Yorkdale
******
Thanks to Claire and Bill for being my guests, and omNovos for their support on this episode. If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform, rate and review, and be sure and recommend to a friend or colleague in the retail industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn
Until next time, have a safe week!
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Previous Episode

Raj Grover, CEO High Tide and Drummond Munro Chief Brand Officer at Superette talk retail operations in the COVID era, the benefits of scale and each share exciting news
Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.
On this episode we’re off to Calgary to catch up with Raj Grover, Founder & CEO of High Tide right after the announcement of the merger with Meta creating the largest cannabis retailer in Canada at 63 store. We talk about what it takes to run a cannabis retail network in the COVID era and still hit your gross margin and operating cost targets, the benefits of size and scale and what comes next as Raj and his team work to make sure the 1 plus 1 equals three retail math happens post merger.
Next, we’re back in Toronto to meet Drummond Munro, Chief Brand Officer, Superette talking about the vision and operations behind their newest flagship retail cannabis store. A retail operations and brand veteran, Drummond talks about the lessons learned from the original flagship in Ottawa, the benefit of a slower than faster expansion plan, and what comes next for this innovative and much talked about retailer.
But first, lets check in with Raj from High Tide
******
Thanks to Raj and Drummond for being my guests on this episode. If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform, rate and review, and be sure and recommend to a friend or colleague in the retail industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn
Until next time, have a safe week!
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Next Episode

Jean Louis Bellemare, President of Farm Boy and David Ian Gray, retail strategist talk about the state of modern retail, and the strategic and tactical decisions retailers need to make now to survive the COVID-19 era
Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada and with the support of omNovos, Canada’s digital customer engagement company. omNovos makes Personalization EASY by helping you connect with your customers, connect with your data, and connect with your systems. Learn HOW at www.realcustomerengagement.com.
On this episode I’m in Ottawa to meet Jean Louis Bellemare, President and General Manager of Farm Boy Company and 2020 Golden Pencil recipient. We talk about the rich history of Farm Boy, the evolution of their unique in-store experience, assortment, merchandising and marketing strategies and now in the COVID era, what if anything has changed in their strategy and approach.
Next, we're in Vancouver with my good friend and retail strategist David Ian Gray talking about the state of the retail sector and the upcoming challenges and opportunities for retailers during Holiday 2020.
But first, lets check in with Jean Louis from Farm Boy
******
Thanks to Jean Louis and David for being my guests, and omNovos for their support on this episode. If you liked this podcast please subscribe on Apple, Spotify or your favourite podcast platform, rate and review, and be sure and recommend to a friend or colleague in the retail industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn
Until next time, have a safe week!
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
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