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The Visual Lounge - Effective Presentations by Creating and Using Better Visuals

Effective Presentations by Creating and Using Better Visuals

09/28/22 • 32 min

1 Listener

The Visual Lounge

Successful presentations require planning and focus...and one specific part of your presentation that needs a great deal of both is visuals.

Visuals play a significant part in how presentations come across and so it’s important to remember a few things.

In this week’s episode of The Visual Lounge, Matt Pierce, Learning & Video Ambassador, explores how to use effective visuals to enhance presentations. He explains how they should grab the audience’s attention but not distract them from what you’re talking about.

It’s all about letting the audience hear what you say while giving them something visual to connect to.

Learning points from the episode include:

  • 00:55 – How Matt first got involved in using more visuals in presentations
  • 02:16 - How to define success for visuals in a presentation
  • 04:24 – Matt’s one tip to help you improve using images
  • 07:59 – Different options for visuals in presentations
  • 08:31 – Why visuals are so important
  • 10:42 – Why you should try to eliminate as much text as possible from the slides
  • 15:35 - Use Contrast. Repetition. Alignment. Proximity. (C.R.A.P.)
  • 19:39 - Do your elements and visuals go together?
  • 20:56 - Make something memorable
  • 22:07 – How to use anchoring to tie visuals with ideas
  • 23:51 - How to use dual encoding
  • 24:54 – Think about the unexpected and use that to draw attention
  • 26:52 – When to turn off your slides when making a point or when you want focused attention
  • 27:17 - Where to find great images for slides and presentations

Important links and mentions:


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Successful presentations require planning and focus...and one specific part of your presentation that needs a great deal of both is visuals.

Visuals play a significant part in how presentations come across and so it’s important to remember a few things.

In this week’s episode of The Visual Lounge, Matt Pierce, Learning & Video Ambassador, explores how to use effective visuals to enhance presentations. He explains how they should grab the audience’s attention but not distract them from what you’re talking about.

It’s all about letting the audience hear what you say while giving them something visual to connect to.

Learning points from the episode include:

  • 00:55 – How Matt first got involved in using more visuals in presentations
  • 02:16 - How to define success for visuals in a presentation
  • 04:24 – Matt’s one tip to help you improve using images
  • 07:59 – Different options for visuals in presentations
  • 08:31 – Why visuals are so important
  • 10:42 – Why you should try to eliminate as much text as possible from the slides
  • 15:35 - Use Contrast. Repetition. Alignment. Proximity. (C.R.A.P.)
  • 19:39 - Do your elements and visuals go together?
  • 20:56 - Make something memorable
  • 22:07 – How to use anchoring to tie visuals with ideas
  • 23:51 - How to use dual encoding
  • 24:54 – Think about the unexpected and use that to draw attention
  • 26:52 – When to turn off your slides when making a point or when you want focused attention
  • 27:17 - Where to find great images for slides and presentations

Important links and mentions:


Previous Episode

undefined - New Episodes Coming Soon!

New Episodes Coming Soon!

We've had a great break, but we're coming back soon with new shows, new guests, and some new ideas and approaches. This episode is a short one to give you some of those details.

Some of the changes you can expect in future episodes include some new formats to the interviews, slightly shorter shows (in most cases), and a variety of other small tweaks to hopefully make watching & listening to the show even better.

To watch the full video, go to our YouTube channel: https://youtu.be/gMwWX9Ffc7o

Next Episode

undefined - Writing Video Scripts and Practical Tips for More Impactful Outcomes

Writing Video Scripts and Practical Tips for More Impactful Outcomes

What makes a great video script?

Whether you’re brand new to scripting or want to brush up on the best practices, there’s so much to unpack from this episode of The Visual Lounge.

TechSmith’s Content Marketing Specialist, Ryan Knott, joins the show to share his advice on best practices, what to do vs. avoid, how to nail your tone, and so much more. If you’ve never scripted a video before, it’s easy to overthink it. The good news is that simpler is usually better, and Ryan has plenty of actionable tips to share in this episode to help you get started.

Learning points from the episode include:

  • 01:18 How Ryan got started using scripts for video
  • 02:45 What does a successful script look like?
  • 04:18 Ryan’s tip for using images and video
  • 05:57 Why writing a script can be useful
  • 07:29 What are the essential elements of a script?
  • 08:20 Tips for using visual cues
  • 11:35 Finding the right tone for your script
  • 14:24 Considering language and word choices
  • 18:00 Why you should read your script out loud
  • 20:26 What makes a good script writer?
  • 22:23 Let the content on screen speak for itself
  • 24:15 Consider accessibility
  • 27:06 Ryan’s final piece of advice for writing a script
  • 29:07 Find out more about Ryan

Important links and mentions:

  • Camtasia: https://www.techsmith.com/video-editor.html
  • Snagit: https://www.techsmith.com/screen-capture.html
  • TechSmith Academy: https://www.techsmith.com/academy.html

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