Message and Momentum Weekly 2 - Mapping Out Your Solution
03/20/24 • 57 min
Episode 69 - Message and Momentum Weekly 2 - Mapping Out Your Solution
In this episode of the Visible Coaches Podcast, the recording of our second Message and Momentum Weekly live session, we unpack the importance of understanding one's offer and the solution it provides, conducting market research to clarify messaging, and strategically mapping out solutions tailored to specific client needs.
00:00 Intro to Visible Coaches Podcast: Empowering Introverted Coaches
00:53 Diving Into Message and Momentum: Weekly Messaging Clinic
01:17 Unpacking the Solution: A Deep Dive Discussion
04:28 The Importance of Crafting Your Offer and Message
12:23 Real-World Strategy: Mapping Out Solutions for Success
24:13 Interactive Q&A: Addressing Your Messaging Challenges
28:55 Unveiling Your Unified Message: Beyond the Box
34:00 Identifying Your Niche: The Power of Micro Niching
35:48 Choosing Your Market: Coaches vs. Nonprofit Leaders
39:38 Maximizing Visibility: Strategies for Effective Communication
42:01 Market Research Mastery: Engaging with Your Ideal Client
46:06 Building Confidence and Credibility in Your Consultancy
47:38 Leveraging Past Successes for Future Opportunities
55:44 Closing Thoughts: Next Steps for Strategic Progress
Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum
Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.
To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.
If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.
To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.
************
Episode 69 - Message and Momentum Weekly 2 - Mapping Out Your Solution
In this episode of the Visible Coaches Podcast, the recording of our second Message and Momentum Weekly live session, we unpack the importance of understanding one's offer and the solution it provides, conducting market research to clarify messaging, and strategically mapping out solutions tailored to specific client needs.
00:00 Intro to Visible Coaches Podcast: Empowering Introverted Coaches
00:53 Diving Into Message and Momentum: Weekly Messaging Clinic
01:17 Unpacking the Solution: A Deep Dive Discussion
04:28 The Importance of Crafting Your Offer and Message
12:23 Real-World Strategy: Mapping Out Solutions for Success
24:13 Interactive Q&A: Addressing Your Messaging Challenges
28:55 Unveiling Your Unified Message: Beyond the Box
34:00 Identifying Your Niche: The Power of Micro Niching
35:48 Choosing Your Market: Coaches vs. Nonprofit Leaders
39:38 Maximizing Visibility: Strategies for Effective Communication
42:01 Market Research Mastery: Engaging with Your Ideal Client
46:06 Building Confidence and Credibility in Your Consultancy
47:38 Leveraging Past Successes for Future Opportunities
55:44 Closing Thoughts: Next Steps for Strategic Progress
Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum
Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.
To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.
If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.
To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.
************
Previous Episode
Message and Momentum Weekly 1 - Uniquely YOU - Discover your business edge
Episode 68 - Message and Momentum Weekly 1 - Uniquely YOU - Discover your business edge
Message and Momentum Weekly is an initiative designed to provide weekly guidance for businesses seeking to refine their message and generate momentum.
The first topic, 'Uniquely You,' revolves around leveraging personal uniqueness as a business advantage, overcoming imposter syndrome, and the importance of authenticity in both online and offline presence.
We share our journeys through various challenges and the strategies that worked for us and our clients.
We underscore the significance of using personal USPs, the association between personal branding and niche marketing, and offer insights on how businesses can distinguish themselves in a crowded market.
And we touch upon the importance of market research, understanding competitive positioning, and the value of understanding and articulating personal traits and skills that resonate with clients.
Action step for you: Explore and articulate what makes YOU unique to effectively communicate your value proposition to potential clients. The session concludes with a Q&A segment for more personalized advice.
00:00 Welcome to Message and Momentum Weekly!
01:01 Introducing the 'Uniquely You' Topic
01:26 Personal Journeys and Insights on Being Uniquely You
05:46 Practical Tips on Discovering Your Unique Business Edge
22:36 Interactive Q&A: Unpacking Your Unique Selling Proposition
32:03 Coaching Insights: The Importance of Listening and Articulation
32:33 The Power of Direct Coaching and Personal Growth
33:16 Navigating Client Questions: From Menopause to Sales Objections
34:39 Identifying and Embracing Your Unique Identity
36:37 Expanding Your Message: The Journey of Self-Discovery
39:38 Marketing Wisdom: Speaking to Your Audience's Needs
43:16 Harnessing Client Feedback for Personal Branding
48:53 The Art of Pivoting: Leveraging Past Experiences for New Opportunities
56:19 Closing Thoughts and Next Steps
Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum
Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.
To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.
If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.
To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.
************
Next Episode
Solving the Pivot Problem
Episode 70 - Solving the Pivot Problem
In this episode, we share insights on the challenges and opportunities of pivoting, especially for introverted coaches.
With a combined 30 years of business experience, we discuss various types of pivots—from career changes and geographical moves to entrepreneurial shifts.
Anke shares her personal pivot stories, including her drastic shift from software development to creating flamenco costumes in Spain, and ultimately to coaching.
Angela reflects on her own series of pivots, from avoiding a traditional musical career path to vocal coaching and beyond.
We point to the importance of recognizing when a pivot is needed, the common pitfalls of trying to navigate a pivot alone, and how seeking guidance can significantly ease the transition.
So, yes, do follow your heart, but don't do it alone.
00:00 Intro: Embracing Introversion in Business
00:57 The Art of Pivoting: Understanding and Embracing Change
02:08 Anke's Journey: From Software to Flamenco
05:03 Learning from Pivots: Anke's Insights and Regrets
08:53 Angela's Evolution: From Stage to Coaching
13:26 Strategic Pivoting: Making the Right Moves
19:50 Closing Thoughts: You're Not Alone in Your Pivot
Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum
Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.
To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.
If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.
To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.
************
The Visible Coaches Podcast - Message and Momentum Weekly 2 - Mapping Out Your Solution
Transcript
Welcome to the Visible Coaches podcast. I'm Angela Durant, and you'll meet Anke Herrmann a little later. Between us, we have 30 years of business experience. We've started and grown our businesses from nothing but an idea, learning to play to our strengths as introverts. See in what often feels like an extrovert world. If you have ever felt any resistance to how others tell you you have to market yourself or bury your soul on social media just to get clients, then thi
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