The Value Pricing Podcast

Want to make your clients happier and increase your revenue?
In this episode, we reveal why just one fixed price could be holding you back.
What if offering choices could change everything?
Plus, we’ll show you how to use ChatGPT to improve your pricing strategy.
Ready to boost your business?
Get practical tips you can start using today!

Ever wondered what it takes to supercharge your pricing strategy?

Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence.

Ever wondered why pricing confidence is crucial?

Discover the importance of pricing confidence and we’ll also reveal the 3 critical elements for pricing your services effectively.

Find out how Mark transformed his accounting firm's profitability in just two years and became a renowned expert in pricing strategies!

Are you ready to conquer that never-ending to-do list?

In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists.

Discover the key to unlocking your full potential, as we explore the importance of clarity in your goals and the energizing impact of a healthy lifestyle.

Learn to master your email inbox and break free from time-wasting habits.

In today's fast-paced world, it's time to take charge and make every moment count so you can reach your goals and achieve your dreams.

Ready to unlock the secrets of communication?

In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations.

Discover why this skill is a game-changer, especially in value pricing.

Learn why setting up a chart of accounts is more than just a feature—it's about streamlining your workflow and saving you valuable time.

Find out how quantifying benefits can make your proposals more compelling, giving your clients a clearer picture of the value you bring.

Our host Mark shares personal anecdotes and expert insights on how to master the art of communication in the world of accounting and bookkeeping.

2022 was the year that was billed to be an economic boom for the UK which was allegedly going to be comparable to the post WW2 boom. The post COVID boom has come but things are not turning out as expected though.
- Brexit
- Post COVID employment and labour shortages
- Post COVID supply chain issues
- Inflatio
- The war in Ukraine
- Political and societal uncertainty
.... are all contributing to significant uncertainty in all aspects of business and life.
Why is this important?
Accountants are critical in creating certainty in uncertain times but that is difficult when there is uncertainty in our own businesses.
Accountants were the front line heroes that kept businesses and their owners on track when the pandemic landed. It's different now but we are needed more than ever before.
Never before have we been as busy. Never before have we been in as much demand. There are more clients and there is more work but never before has it been as difficult to secure the people and the resources to get the work done.
We need to get really clear on what we are doing? What is important to us? How we are going to get a better result?
The latest episode of the Value Pricing Podcast is now available: Facing into challenging economic headwinds with Des O’Neill
In today’s episode you will learn:
⓵ Changing our Strategy and Business Model to reflect the realities of business and the world we are operating in, in 2022.

⓶ Adopting a different approach to people and accessing resources Post-COVID.

⓷ Regaining clarity on who the clients are that we are meant to serve and identifying the ones we may need to let go of

⓸ Refocusing on our pricing and product and adopting new tactics that will get a better result for the firm, the team and the clients

⓹ Creating a predictable pipeline of the new clients that we want and need that fit in with our new strategy and business model

⓺ Relieving the short-term pressures on you, the firm owner, and your team.

Join Des and I as we discuss the current trends in the industry and the 6 steps accounting firms need to take now to stay successful in these ever-changing times.

And check out the CPD Store here: https://www.cpdstore.co.uk/pages/cpd-club-200