The Upload: The Rise of the Creator Economy - Finding Flexibility

Finding Flexibility

10/13/21 • 29 min

The Upload: The Rise of the Creator Economy

Over a decade ago, Emmy was living in Japan, feeling alone, and looking for a way to connect with others, so she turned to YouTube. In this week’s episode, Emmy talks to Brittany about her love of food and experimenting, and how YouTube has given her the flexibility to create her ideal life. Then, to learn more about how YouTube helps support creators, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIME STAMPS

3:26 About the Channel
4:27 What makes Emmymade unique
5:55 Starting the channel in Japan
6:59 Emmy’s love of food
9:06 Realizing YouTube could be her career
10:46 Forming an LLC
11:15 Flexibility
15:21 Advice to parents looking to start their own channel
17:30 Staying Inspired
18:19 Feeling Pressure
19:55 Staying motivated
22:19 Brittany’s interview with Jamie Reichstein

RESOURCES

SOCIAL HANDLES

Youtube: emmymade
Twitter: @emmymadeinjapan
Instagram: @emmymade
Facebook: @itsemmymadeinjapan
Website: https://www.emmymade.com
Brittany's Twitter: @bmluse

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

KEY TOPICS & TIME STAMPS

3:26 About the Channel
4:27 What makes Emmymade unique
5:55 Starting the channel in Japan
6:59 Emmy’s love of food
9:06 Realizing YouTube could be her career
10:46 Forming an LLC
11:15 Flexibility
15:21 Advice to parents looking to start their own channel
17:30 Staying Inspired
18:19 Feeling Pressure
19:55 Staying motivated
22:19 Brittany’s interview with Jamie Reichstein

RESOURCES

SOCIAL HANDLES

Youtube: emmymade
Twitter: @emmymadeinjapan
Instagram: @emmymade
Facebook: @itsemmymadeinjapan
Website: https://www.emmymade.com
Brittany's Twitter: @bmluse

CREDITS

Previous Episode

From Passion to Profit

During his last year of college, Caleb Marshall decided that he wanted to pursue a nontraditional career path... so he started a YouTube channel.

In this week’s episode, Brittany talks to Caleb, aka The Fitness Marshall, about his passion for fitness dancing, how he built a brand and business despite obstacles, and the many ways he makes a profit other than monetizing his videos. Later, Brittany talks to Jamie Byrne, Senior Director of Creative Partnerships at YouTube, about the platform's monetization features and how they’ve evolved over time. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIMESTAMPS

[3:53] About the Channel
[4:22] How Caleb got started with dance fitness
[6:14] The planning that went into The Fitness Marshall channel
[8:18] How Caleb’s knowledge of video production helped him
[9:24] Reaching 100,000 subscribers
[11:19] Decision to use popular music in his videos
[14:05] Staying afloat financially
[16:07] How Caleb’s currently monetizing his content
[17:36] Caleb’s activewear line
[19:03] Advice for others looking to create a YouTube channel
[21:15] Transition to interview with Jamie Byrne
[23:21] Different ways creators make money
[25:54] Misconceptions about creators

RESOURCES

SOCIAL HANDLES

Youtube: The Fitness Marshall
Twitter: @TheFitMarshall
Instagram: @thefitnessmarshall
Facebook: The Fitness Marshall
Brittany's Twitter: @bmluse

CREDITS

Next Episode

Making Moves

When DDG was 17, he received a $200 check from YouTube for his vlogs. Realizing if he dedicated himself to vlogging, he could make a living from it, DDG quit his retail job. Now, DDG has millions of subscribers on his channel and is a rising recording artist. In the season finale, DDG chats with Brittany about vlogging and how YouTube helped him break into the music business. Then Brittany chats with YouTube’s Director of Black Music & Culture, Tuma Basa, who has dedicated his career to amplifying black voices. Tuma talks about how YouTube can help artists reach audiences and the expanding role the platform plays in the music industry. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIME STAMPS