Insider YouTube Secrets for Yoga Teachers

04/02/25 • 35 min

Does YouTube intimidate or confuse you? Yeah, it confuses most of us. Recently one of my 300-hour graduates emailed in asking about all things YouTube. Rather than just respond to her email and answer her questions, I thought everyone could benefit from this conversation. Let’s discuss the intricacies of building a successful YouTube channel and the importance of consistent content creation. Not only will I give you the inside scoop of how I use YouTube in my business, but I’ll analyze my students channel and how she can optimize as well. If you have a YouTube channel you are not going to want to miss this one!

Pull back the curtain on YouTube and discover:

🔹Ad revenue on YouTube is minimal; focus on lead generation instead.

🔹Use tools like TubeBuddy for keyword research and optimization.

🔹Niching down your content is key to attract a specific audience.

📈 Don’t lose momentum on your business. Join my FREE Marketing Challenge => https://www.brettlarkin.com/marketing/?utm_medium=social&utm_source=podcast&utm_campaign=marketing

FREE Practice: Somatic Yoga Workout for Women with Music | Release Anger, Anxiety, Stress, Hip Tension & Trauma

Relevant Blog: How To Use Social Media To Grow Your Yoga Business

Relevant to Today’s Episode:

📚 Uplifted Business Launchpad

✅ 200-hour Online Yoga Teacher Training

🔮 300-hour Online Yoga Teacher Training

🎧 Also Listen to:

#313 – Social Media as a Vehicle for Your Awakening with Amanda Bucci

#323 – Creating a Niche Brand as a Yoga Teacher with Yogi Bryan

#354 – Redefining “Niche” with Carla Cline Thomas

Pull back the curtain on YouTube and discover:

🔹Ad revenue on YouTube is minimal; focus on lead generation instead.

🔹Use tools like TubeBuddy for keyword research and optimization.

🔹Niching down your content is key to attract a specific audience.

📈 Don’t lose momentum on your business. Join my FREE Marketing Challenge => https://www.brettlarkin.com/marketing/?utm_medium=social&utm_source=podcast&utm_campaign=marketing

FREE Practice: Somatic Yoga Workout for Women with Music | Release Anger, Anxiety, Stress, Hip Tension & Trauma

Relevant Blog: How To Use Social Media To Grow Your Yoga Business

Relevant to Today’s Episode:

📚 Uplifted Business Launchpad

✅ 200-hour Online Yoga Teacher Training

🔮 300-hour Online Yoga Teacher Training

🎧 Also Listen to:

#313 – Social Media as a Vehicle for Your Awakening with Amanda Bucci

#323 – Creating a Niche Brand as a Yoga Teacher with Yogi Bryan

#354 – Redefining “Niche” with Carla Cline Thomas

Previous Episode

Understanding Human Design as a Yogi with Emma Dunwoody

Today I have the pleasure of speaking with Human Design expert and Master Coach, Emma Dunwoody. Emma shares her transformative journey from struggling with mental health issues to discovering both Human Design and the Gene Keys. She explains the intricate connections between these systems and how they can be used for self-discovery and personal growth. Emma emphasizes the importance of experimenting with your design and offers practical tips for yogis looking to explore this fascinating field.

Tune in as Emma:

🔹Breaks down the components of human design, including its scientific basis, the role of neutrinos, and the significance of different energy types.

🔹Discusses Gene Keys & how they complement human design by exploring deeper emotional layers

🔹Explains how human design synthesizes ancient wisdoms like astrology and the I Ching.

💗Get Brett’s Free Somatic Yoga Workshop => https://www.brettlarkin.com/embodiedyoga

GUEST EXPERT: Emma Dunwoody | @the_human_design_coach

Emma Dunwoody is a Human Design Expert, Master Coach, Author, Behavioral Specialist, Speaker and host of the leading global podcast, The Human Design Podcast. After facing a number of personal and professional challenges including depression, panic disorder and feeling lost, broken and unfulfilled for nearly 20 years, she is on a mission to take Human Design mainstream to help millions of other people transform their lives as she has done by making Human Design simple, applicable and powerfully transformative. Her unique method of Transformational Human Design, that includes Human Design, The Gene Keys and Transformational coaching methods, empowers people to become their most authentic self, align to the authority that lies within and embody their purpose.

Emma’s website: https://www.emmadunwoody.com/

Listen to Emma’s Podcast: https://podcasts.apple.com/us/podcast/the-human-design-podcast/id1467241622

Emma’s Membership, The HDx Collective: https://www.emmadunwoody.com/membership

FREE Practice: Yoga to Connect with Your Body | Soothing Movements & Music 🎶 | Yoga Connecting the Mind and Body

Relevant Blog: What Is Human Design and How Can It Influence Your Life?

Relevant to Today’s Episode:

🐍 Kundalini Demystified

✅ 200-hour Online Yoga Teacher Training

🔮 300-hour Online Yoga Teacher Training

💖 Uplifted Membership

🎧 Also Listen to:

#329 – Heal Your Subconscious with Allison Roman

#331 – Overcoming Self-Sabotage and Limiting Beliefs with Monika Tschuggnall

#342 – Find Your Purpose with Natalie Valle

Next Episode

Bhagavad Gita Chapter 1: Dharma, Emotions & Intellect

A lot of translators actually skip chapter one of the Bhagavad Gita, but I’ve found it to be one of my favorite chapters. This chapter sets the stage for the conflict and highlights the struggle between emotions and intellect. Something we all struggle with throughout our lives. Make sure to go back a couple of episodes and listen to my overview of the Bhagavad Gita, and get excited because chapter one is only the beginning of this amazing series!

Let’s explore:

🔹Righteous duty and how it can often conflict with personal emotions.

🔹How the characters represent relatable human experiences.

🔹The subtle differences between multiple translations.

Loved this episode and want to know more about yoga’s origins? Grab my History of Yoga course => https://www.brettlarkin.com/history-of-yoga-course/?utm_medium=social&utm_source=podcast&utm_campaign=hoy

Different translations mentioned:

Barbara Stoler Miller: https://www.amazon.com/Bhagavad-Gita-Krishnas-Counsel-Bantam-Classics/dp/0553213652

Godsong by Amit Majmudar: https://www.amazon.com/Godsong-Verse-Translation-Bhagavad-Gita-Commentary/dp/1524733474

Eknath Easwaran: https://www.amazon.com/Bhagavad-Gita-2nd-Eknath-Easwaran/dp/1586380192

Bhagavad-Gita As It Is by Swami Prabhupada: https://www.amazon.com/Bhagavad-Gita-As-Bhaktivedanta-Swami-Prabhupada/dp/0892131233

FREE Practice: Gentle Yoga | Beginner Yoga for Stress Relief | Less than 10 Minutes

Relevant Blog: 15 Life-Changing Yoga Books To Deepen Your Yoga Practice