Building One of Many with Jasmin Foster
11/08/22 • 40 min
This episode encompasses what it means to be the first. The responsibility and the desire to bring up other Black entrepreneurs as she enters into spaces that were never imagined for her.
The Unfolding: Presented by The Loveland Foundation, host Miriam Starobin is joined by Jasmin Foster – The CEO and Founder of Be Rooted, the first and only Black-owned stationery brand available at retail giant Target and Target.com.
As a little girl growing up in Indianapolis, IN Foster always loved stationery. With every new semester she would be excited to buy school supplies, and into adulthood, she’d buy a new planner to map out her work and life. Despite her enthusiasm, over the years Foster realized that she always felt disconnected from the category. Recognizing that there was a gap in the market for a brand that spoke to her, Foster launched Be Rooted in 2020 with a mission to empower women of color and create a space for them to see themselves in the stationery they love.
Aligned with Foster’s own passion to serve her community, Be Rooted regularly participates in philanthropic initiatives. To date, Be Rooted has donated over 400 free minutes of free therapy through its partnership with The Loveland Foundation. Foster is determined for Be Rooted to continue to partner with more organizations that support women of color and encourage positive wellness practices in the Black community. In 2022, Be Rooted and Jasmin Foster were recognized for its global impact as one of TIME Magazine’s TIME100 Most Influential Companies.
Be Rooted would love to offer all The Unfolding listeners a 15% off coupon on their first order at berootedco.com using code LOVELAND. Head to their website to find the perfect journal or notebook to express yourself.
The Unfolding: Presented by The Loveland Foundation podcast is an additional resource not only to the public, but to our therapy fund cohort members. The Loveland Foundation therapy fund and resources are only made possible through support from our community. If you enjoy the podcast please go to the link in our bio to donate.
This episode encompasses what it means to be the first. The responsibility and the desire to bring up other Black entrepreneurs as she enters into spaces that were never imagined for her.
The Unfolding: Presented by The Loveland Foundation, host Miriam Starobin is joined by Jasmin Foster – The CEO and Founder of Be Rooted, the first and only Black-owned stationery brand available at retail giant Target and Target.com.
As a little girl growing up in Indianapolis, IN Foster always loved stationery. With every new semester she would be excited to buy school supplies, and into adulthood, she’d buy a new planner to map out her work and life. Despite her enthusiasm, over the years Foster realized that she always felt disconnected from the category. Recognizing that there was a gap in the market for a brand that spoke to her, Foster launched Be Rooted in 2020 with a mission to empower women of color and create a space for them to see themselves in the stationery they love.
Aligned with Foster’s own passion to serve her community, Be Rooted regularly participates in philanthropic initiatives. To date, Be Rooted has donated over 400 free minutes of free therapy through its partnership with The Loveland Foundation. Foster is determined for Be Rooted to continue to partner with more organizations that support women of color and encourage positive wellness practices in the Black community. In 2022, Be Rooted and Jasmin Foster were recognized for its global impact as one of TIME Magazine’s TIME100 Most Influential Companies.
Be Rooted would love to offer all The Unfolding listeners a 15% off coupon on their first order at berootedco.com using code LOVELAND. Head to their website to find the perfect journal or notebook to express yourself.
The Unfolding: Presented by The Loveland Foundation podcast is an additional resource not only to the public, but to our therapy fund cohort members. The Loveland Foundation therapy fund and resources are only made possible through support from our community. If you enjoy the podcast please go to the link in our bio to donate.
Previous Episode
Cut The Bullsh*t, Just Reschedule with Phoebe Robinson
This goes out to all the people out there that are too tired to make those dinner plans – Cut The Bullsh*t, Just Reschedule.
This episode of The Unfolding; Presented by The Loveland Foundation host Miriam Starobin is joined by stand-up comedian, writer, producer, and actress – Phoebe Robinson.
Phoebe is the co-creator and co-star of the hit podcast turned HBO series 2 Dope Queens and other critically acclaimed podcasts including Sooo Many White Guys and Black Frasier. She’s also the New York Times bestselling author of You Can’t Touch My Hair: And Other Things I Still Have to Explain and Everything’s Trash, But It’s Okay which was picked up as a series order for Freeform that released this summer, July 13th. Additionally, Phoebe starred in the films Ibiza and What Men Want, and was a moderator for Michelle Obama’s Becoming book tour where she interviewed the former first lady. In 2019, Phoebe launched Tiny Reparations, a production company under ABC Signature, whose first series Doing the Most with Phoebe Robinson, premiered April 2021 on Comedy Central. In 2021, Phoebe published her third book of essays Please Don't Sit on My Bed in Your Outside Clothes, which quickly became an indie national bestseller and the inaugural title from her imprint, Tiny Reparations Books, which champions writers of color. Her debut hour comedy special, Sorry, Harriet Tubman, premiered in Oct 2021 on HBO Max.
We here at The Loveland Foundation sincerely thank Phoebe for joining us for this episode and hope you all enjoy listening.
The Unfolding: Presented by The Loveland Foundation podcast is an additional resource not only to the public, but to our therapy fund cohort members. The Loveland Foundation therapy fund and resources are only made possible through support from our community. If you enjoy the podcast please go to our website: thelovelandfoundation.org or https://www.flipcause.com/secure/cause_pdetails/NzU4MzM=
Next Episode
Ritual: A Recap of 2022
Our Theme here at The Loveland Foundation for the year of 2022 has been Ritual.
Ritual as our theme is rooted in this being the third year of a global pandemic. Year one was a survival year. Year two we attempted to process the scale of loss and change. And in year three we needed the tools to move forward. Each episode this year we asked our guests to share the tool of ritual and how they incorporate it in their lives. This episode shares these tools with you.
Ritual Responses include clips from the below episodes and their special guests:
Chloe Dulce Louvouezo: @chloe_dulce
Dr. Ebony: @drebonyonline
Phoebe Robinson: @dopequeenpheebs
Madison McFerrin: @madmcferrin
shanina dionna: @shaninadionna
Lindsey Farrar: @lindsey.farrar & @crwnmag
Meghan Watson: @thrive_withmeg
Jasmin Foster: @thejasminfoster & @berootedco
Shesheena Bray: @metoomvmt
Denise Beek: @metoomvmt
Host: Miriam.starobin
The Unfolding: Presented by The Loveland Foundation podcast is an additional resource not only to the public, but to our therapy fund cohort members. The Loveland Foundation therapy fund and resources are only made possible through support from our community. If you enjoy the podcast please go to the link in our bio to donate.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-unfolding-presented-by-the-loveland-foundation-266649/building-one-of-many-with-jasmin-foster-31786991"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to building one of many with jasmin foster on goodpods" style="width: 225px" /> </a>
Copy