Building a Brand Focused on Nordic Design with Thomas Jonsson

08/09/21 • 37 min

Joining me this week on the podcast is Thomas Jonsson with Scandinavian Spaces. The Jonsson family has been the last decade helping Swedish manufacturers market their products in the U.S. and he’s here to share more about the journey and their business.

The sustainable mentality and the beautiful and functional designs is what Thomas’s family is so passionate about bringing to the U.S. They help to curate products and connect manufacturers to dealer partners here in order to connect with buyers. As Thomas stated, one of the most minute things that they do is convert centimeters into inches.

Listen as Thomas shares their journey and why they are so passionate about connecting Nordic design to the U.S. market. He’s also providing insights into their booth for NeoCon this year and why they focus on creating a carefully designed space.

In this episode:

[02:12] Welcome Thomas Jonsson to the show to chat about Nordic design.

[02:39] Thomas shares more about his story.

[04:32] What is Scandinavian Spaces and what do they do?

[07:36] On the simplest level, they help to convert from the metric system to standard.

[08:40] Is it by accident or design that most of their products come from one area of Sweden?

[11:32] Sweden is great for natural resources and domestic supply.

[13:05] Function first is the overall motto for Swedish manufacturing.

[14:33] Why was it so important to him and his family to bring Nordic design to the U.S.?

[18:29] How have they grown their business and gotten to where they are today?

[20:23] What was the catalyst for them to get a permanent showroom at the Mart?

[24:45] They also won an award that first year.