The Trend Report

Sid Meadows

1 Creator

Welcome to the Trend Report, your go-to resource for information and insights into the world of contract interiors with a focus on office furniture. Hosted by industry veteran and leader, Sid Meadows, each episode is a thought provoking and informative conversation about the topics and issues that impact the office furniture community. From insightful interviews with renowned industry leaders to in-depth conversations with industry CEO's to those having an impact with emerging technologies and business ideas, the Trend Report delivers an inside look into the ever-changing office furniture industry. Whether you're an architect, interior designer, manufacturer, dealer, or just simply curious about the industry, this podcast is your ultimate guide to staying informed and update on all things contract interiors.

#2 in the Top 100 interior design All time chart

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Top 10 The Trend Report Episodes

Goodpods has curated a list of the 10 best The Trend Report episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Trend Report for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Trend Report episode by adding your comments to the episode page.

Networking In A Hybrid World

The Trend Report

10/11/21 • 28 min

When you hear the word “networking” what goes through your mind? What does networking mean to you? This topic has been on my mind as the networking process changes with the times. Listen in to hear tips and strategies for networking in a hybrid world.

To me, networking is about creating long term professional relationships. When you build them and cultivate them the right way, you’ll see the results in all areas of your professional life. But how can you network in this landscape?

What we’re seeing are three different models, in-person, virtual, and a hybrid version. In-person seems to be unsustainable, virtual is great but harder to follow through, but what about this hybrid model? Having the option of in-person or virtual allows so many more people to attend which means you have the benefit of meeting so many more people.

So what are the best practices for networking in a hybrid world?

First, have a plan. Know what you want to get out of the event and who you’d like to meet. Second, you need to know your business and offers inside and out. Next you’ll need to shift your focus and set your goals.

Listen in to learn more about the Bs of networking and why it’s essential that you shift your views on networking as the world continues to evolve in a post-pandemic world.

In this episode:

[01:41] Welcome to this solo episode on Networking!

[03:19] I want to give some tips and ideas on solving the issue of networking in this changing world.

[05:55] I believe it’s going to be harder to have in-person networking events.

[06:39] Virtual networking has many benefits, even if you are tired of Zoom calls.

[07:41] People are starting to embrace hybrid networking events.

[09:20] Social networking creates an amazing opportunity to connect with people.

[10:02] Listen as I discuss what I call the Bs of networking.

[11:09] I now share the four best practices I believe you need to be thinking about when networking in a hybrid world.

[11:15] #1 Have a plan.

[12:30] #2 Know thyself, your pitch needs to be rehearsed and practiced.

[14:57] #3 Shift your focus.

[16:59] #4 Set goals.

[19:00] Listen as I share some places I believe you should go to for networking.

[19:10] LinkedIn is my favorite tool for networking with people.

[20:38] Clubhouse is where I hang out every day.

[23:56] Eventbrite is another great tool.

[26:23] I share a few others that I’m hearing good things about.

[27:47] I hope you found this episode beneficial.

Links & Resources:

INDEAL University

The Business of Furniture

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook

Sid

Connect with Sid:

www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
Subscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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Artificial Intelligence and Business with Marc Ronick & Nick Nalbach - Part 1

The Trend Report

06/19/23 • 33 min

Artificial Intelligence and its impact on how we do business is something I like to talk about any time I’m given the opportunity. With the way AI is integrating into our everyday life, it is inevitable that we start facing the different ways that it will impact our roles in our industries.

When we are faced with a program that interacts and behaves as a human, taking over basic administrative tasks and conversational needs while being very accessible and providing answers and results that feel real and tangible – it opens so many doors in our personal lives and our businesses and changes the way we interact with technology.

Continuously growing in popularity, AI is generating a huge following, and the ultimate reason is that it takes care of the tedious, mundane things that we often find ourselves dreading. Writing that introduction email for a job interview? Creating that budget policy? Need a recipe for chicken teriyaki? Ask an AI platform, and you’ve got an answer at your fingertips within seconds.

The first part of this series is full of so much expertise and information surrounding AI platforms and the role they play in the workplace. If you’re considering incorporating an AI platform into your business to streamline your work processes, you’ll want to tune in to this episode to hear more about the ways that Marc and Nick see AI changing the future of how we do business.

In this episode:

[03:03] Welcome, Marc and Nick.
[03:50] Marc Ronick shares his background and experience.
[06:30] Nick Nalbach shares his background and experience.
[08:53] Marc and Nick share their definitions of AI and what it means in everyday life.
[10:47] How long has AI been used by people regularly?
[12:05] Why did ChatGPT generate so much attention compared to other AI platforms?
[13:34] How does AI actually work?
[16:13] Why is AI growing in popularity?
[18:20] What was the catalyst that caused such an interest in AI?
[21:50] What is the relationship between OpenAI and ChatGPT?
[22:33] Why should businesses consider taking advantage of an AI tool?
[26:35] Real-life use cases for AI platforms such as ChatGPT.
[27:23] How can AI automate your workflows?
[28:56] A workflow automation example for the contract interiors industry.
[31:44] How to train ChatGPT on your specific processes to gain more specific responses.
[33:05] Thanks for joining us today! Stay tuned for Part 2.

Links & Resources:

Support the Trend Report

Join us at NeoCon

Connect with Marc:

iRonick Media

NextGen Podcaster

Facebook | Instagram

Connect with Nick:

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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Artificial Intelligence and Business with Marc Ronick & Nick Nalbach - Part 2

The Trend Report

07/03/23 • 36 min

One thing that we didn’t really dive into in our last episode is the topic of how to use these technologies in the most effective way to benefit our business.

For instance, if we have real-time metrics integrated into our website, we provide our consumers with the convenience of checking our lead times in a time frame that is convenient for them.

We also talked about the way that AI platforms like ChatGPT can carry the load of some of the day-to-day mundane tasks, such as writing emails or social media captions. While ChatGPT is useful in this way, it is not perfect. Marc and Nick advise you to take the material generated by ChatGPT and make it your own. Put your own words and voice into what it gives you to make sure that your message maintains your personal flair.
AI also, has the ability to take business performance metrics and compile them into a comprehensive report to show you where you were successful, where growth occurred, and what is possible for the future based on historical performance.

Marc and Nick are full of so much useful information on how to leverage these technologies and how they can make us more efficient in the work that we do. You won’t want to miss this episode to hear more about how you can apply AI in your business.

In this episode:

[01:39] What is the customer experience of artificial intelligence?
[03:29] AI provides ease of access and ease of use for our clients as well as an ability to upsell.
[05:16] Different ways you can use AI to increase your revenue.
[08:15] How to use AI to understand how your products solve the business problems of your clients.
[12:46] How many different AI tools are available for us to use?
[16:11] The implications of AI and Social Media.
[18:30] A word of caution from Marc and Nick while using ChatGPT.
[19:35] Legal, ethical, and moral considerations to take into account when using AI for business.
[22:17] Using ChatGPT to jog your memory for personal stories to generate more effective captions.
[24:30] The 80/20 rule and how ChatGPT can save 80% of your time.
[25:52] ChatGPT is an effective tool that can rewrite emotional responses into professional responses.
[27:03] AI integrations and plug-ins and how they impact your business.
[30:20] Main takeaways for using AI in your business.

Links & Resources:

Support the Trend Report

Episode 58: Creating A Great Customer Experience with Stacy Sherman

Connect with Marc:

iRonick Media
NextGen Podcaster
Facebook | Instagram

Connect with Nick:
NextGe

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

1 Listener

Digital Sales Strategy - Part I

The Trend Report

11/15/21 • 19 min

We are living in a digital world and our sales strategies must shift to comply. I recently did a training session for INDEAL University talking all about digital sales strategies and how to elevate your brand and your business. Listen in as I share more about digital sales and why you need to incorporate it now.

Do you know what constitutes digital marketing and sales?

Have you ever looked up a product on Google and then moments later you see ads in Facebook and Instagram from that business? That’s digital marketing. It’s a way to show you potential customers information they are actually searching for.

Additionally, digital marketing and sales allows you to become more intimately connected with your ideal clients and customers. For instance, if your digital strategy included LinkedIn posts, your future customers are likely on LinkedIn. They comment, you comment back, a conversation starts and before you know it, they’re purchasing from you.

LinkedIn is only one platform that you can do this on. There are many!

Digital sales and marketing allows you to build brand trust and loyalty in a unique way. You can put together a true content strategy by asking your audience what they want to know more about. There are so many ways to build deeper relationships and more meaningful connections.

Listen in to this first part of my Digital Sales Strategy class and then stay tuned for part 2 next week.

In this episode:

[01:57] Welcome to part 1 of this two part series.

[02:41] A digital strategy makes your brand readily available and easy to find.

[03:26] Listen as I share some powerful forms of digital marketing content.

[04:55] Three areas that you need to focus on when building a digital platform.

[06:51] Why digital marketing is important now.

[08:32] 60% of Instagram users say they discover and buy products they’ve seen on the app.

[10:33] Which questions should you ask yourself when building brand trust?

[12:30] 78% of consumers prefer to be engaged with you and your brand on multiple platforms.

[13:54] I agree with anyone who believes that cold calling is dead. It’s time to switch your mindset.

[16:40] Learn what I call the fifteen minutes of fame.

[18:08] We find new customers today by allowing them to find us.

[19:19] Thanks for listening to part I, stay tuned for part II next week.

Links & Resources:

INDEAL University

Connect with Sid:

www.sidmeadows.com

Embark CCTon Facebook

Sidon LinkedIn

Sidon Instagram

Sidon YouTube

Sid on Clubhouse - @sidmeadow

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

1 Listener

Bonus Episode: The Trend Report LIVE! What is Spring Breakout?

The Trend Report

04/29/21 • 30 min

It’s time to break out of our cocoons and start getting back together. Rob Kirkbride and John Strassner have gotten together to organize the Spring Breakout Roadshow 2021 and they’re joining me on this special bonus episode to share all about it.

What is Spring Breakout?

Essentially this is a roadshow designed to help you and your clients actually see products in real life. We’re going to have learning opportunities, ways to gather and connect, and best of all product demonstrations and booths.

The roadshow will be traveling to eight locations in all and we are so excited to see you! Listen in to hear more about the dates, each location, and what you can expect to find at each stop.

We’re also taking on sponsors to help keep this show on the road through the whole event. If you’d like to participate and sponsor either the happy hour, the vendor booths, the travel, and more, listen in and reach out!

Check out the dates below:

May 11th - Dallas, TX

May 14th - Atlanta, GA

May 17th - Charlotte, NC

May 19th - Baltimore, MD

May 21st - Philadelphia, PA

May 24th - Pittsburg, PA

May 26th - Columbus, OH

June 2nd - Chicago, IL

If you’re in any of these areas then go to www.breakoutevent.org to learn more and register to attend.

In this episode:

[02:01] The Trend Report was live on LinkedIn chatting all about Spring Breakout.

[02:58] Learn more about Rob Kirkbride and John Strassner the organizers of this event.

[03:30] What is Spring Breakout?

[05:07] John shares why ASID decided to get involved with this event.

[06:43] Why is the Spring Breakout important?

[08:03] Health is a top priority.

[09:56] Disclosing your vaccination status is not required but it will make a difference on capacity. Learn more!

[10:46] Rob shares the rest of the locations that we’ll be stopping at.

[13:18] A quick recap of dates and locations.

[14:12] Learn who will be there exhibiting their products.

[17:26] Who is this event for?

[18:49] John shares who would benefit from this event.

[21:02] The event is open to anyone who is willing to attend.

[22:11] What to expect at the Spring Breakout events.

[24:34] How you can help sponsor the event.

[26:52] Final thoughts on the event and why you should be there!

Links and Resources:

Spring Breakout
Spring Breakout on LinkedIn
Spring Breakout on Instagram
Flock Freight

Connect with Sid:
www.sidmeadows.com
Embark CCT

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Importance of Thought Leadership with Matt Spaulding

The Trend Report

09/05/22 • 44 min

One of the things I love most about having a podcast is the amazing connections I make because of it. I met Matt Spaulding of Spaulding Communications at NeoCon this past year and it was because of this podcast. Listen as he shares his story and why thought leadership is so important to building a brand and business that people trust.

As with most of us, Matt happened into the contract interiors industry. He was working for a PR and Marketing firm and a couple of his really good clients were companies within the industry. After 9/11 happened, the firm decided they needed to shut down one of their branches and cut ties with the clients that those branches were serving.

He reached out to the heads of some of the companies he was working with and let them know that he’d be happy to take them on in his own business. They agreed and several of them are still with him today.

When building a brand, it’s important to realize that thought leadership is the key to client and customer trust. In order to build trust you have to have written communications that show your potential clients and customers what it would be like to work with you. This is exactly what Matt does.

Listen in to hear his thoughts about the importance of thought leadership, why the words you use in relation to your brand are more important than your logo, and examples of how he’s helped his clients reach new heights. Such great nuggets of information were shared during this conversation and you won’t want to miss out.

In this episode:

[01:47] Welcome to the show Matt Spaulding!
[04:30] How he ended up in the industry.
[07:34] Learn what a marketing communications company does.
[15:12] Matt gives us his definition of thought leadership and why he believes it’s so important.
[18:22] When people give you their email address they are saying that it’s okay to talk to them.
[22:31] People want to connect with people which is another key to thought leadership.
[26:00] There are two sides to marketing communications, the promotion side and the company values side.
[29:38] What he believes companies need to do differently with their marketing.
[34:40] Share the story behind your product, whose idea it was, why is the design important or what materials are you using to help the environment.
Links & Resources:

The Insider
Support the Trend Report

Connect with Matt:

Spaulding Communications

LinkedIn | Facebook | Twitter

Connect with Sid:

www.sidmeadows.com
Embark CCT on Facebook

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

How Consumer Habits Are Changing with Abby Murray

The Trend Report

03/15/21 • 43 min

Your customers are online. Period. The shift was happening before Covid hit, but since Covid the rapid expansion of online shopping and buying has been exponential. Abby Murray, CEO and founder of Mortarr, joins me to chat about how consumer habits are changing and our sustainability responsibility.

Mortarr is an online platform designed to bring the commercial construction and design industry together with the ideas and resources needed to get projects off the ground. Essentially they are an online source for commercial project inspiration, products, and professionals.

Abby started the company off as a branding and design firm but quickly realized that there was a need for a more collaborative and inspirational space to source ideas from. She went to work, with her team, to create Mortarr and they now have a mobile app as well.

As the world shut down, the need for inspirational content soared. Abby met that need.

Listen as we talk about the need within the industry to move the buying, selling, and design process online and meet customers and consumers where they are. We also chat about sustainability and the growing responsibility of manufacturers and dealers to responsibly source and dispose of products and materials.

Abby has so many amazing ideas for the industry and is leading the charge into the future of the post-Covid contract interiors world. Listen to learn more.

In this episode:

[02:20] Welcome to the show, Abby!

[02:40] Abby shares a little about herself.

[03:17] Listen as Abby discusses what her company Mortarr is all about.

[05:36] Abby speaks about the journey from the idea of Mortarr to the launch.

[07:35] Abby shares what it was like to build a technology platform.

[10:28] Mortarr is a B2B platform, and most of their traffic comes from a desktop.

[14:15] Abby discusses the pro section and brand sections of their website.

[17:20] Mortarr now has green dots to designate the green products.

[20:53] They wanted to make sure their platform was inclusive and not just targeted toward the large companies.

[24:22] Listen as Abby speaks about how consumer habits are changing.

[29:29] Being on social media and having a website does not equal a digital marketing strategy.

[32:36] Abby discusses the shift in accessibility that the new decision makers expect.

[35:53] Abby shares how important she believes sustainability is in the industry.

[39:12] Abby speaks about Mortarr is doing for the dealer community.

[42:55] Thank you so much for being on the show!

Links and Resources:
Connect with Abby:
Mortarr

LinkedIn

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Rethink, Redesign, Repurpose with Brandi Susewitz

The Trend Report

02/15/21 • 31 min

Covid has certainly rocked the contract interiors industry, but something that we ALL need to be thinking about regardless of how everything rebounds is sustainability. It took the downtime that Covid offered for Brandi Susewitz to do more research on the subject but when she did she was shocked.

More than 17,000,000,000 pounds of office furniture have been dumped into U.S. landfills. In fact it makes up about 25% of all materials in a landfill with another 25% consisting of construction materials.

This is a shocking number and one that should be on the radar of every manufacturer, dealer, designer, and broker. Unfortunately however, it’s not. So Brandi set out to do something about it.

She has created the very first online marketplace where people can buy and sell used office furniture. It’s called ClearOffice and their mission is to reduce the amount of materials going into the landfill each year.

Other furniture manufacturers have done the same but the difference is the way office furniture is built versus big box and home furniture. Office furniture is built to last. That means that it’s much less likely to break down over time which keeps our landfills full and represents an untapped source of reusable materials.

Listen in to learn more about how you can become a part of the sustainability conversation and why it is increasingly becoming an important topic in our industry.

In this episode:

[03:31] Welcome to the show, Brandi!

[03:46] Brandi shares her background in the industry, meeting her husband and starting their first business together.

[07:52] She noticed that the used furniture system is broken.

[08:50] Listen as Brandi discusses what happened when COVID hit and the depression she went through.

[11:20] She took the downtime to revisit her idea of repurposing used furniture that usually ended up in a landfill.

[14:12] Her new company ClearOffice is the first online marketplace where people can buy and sell their used office furniture.

[16:25] The ClearOffice site was launched on October 5, 2020, and she immediately knew that they had something special.

[17:21] Brandi discusses how both buyers and sellers can use their website.

[22:15] Ikea has launched a used furniture division of their company to be more sustainable.

[23:12] How people can use their platform to see and design their offices with used office furniture.

[27:07] Times like this is when the greatest companies are born.

[31:04] Brandi, thank you for being on the show!

Links and Resources:

Connect with Brandi Susewitz

ClearOffice

Email

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

A Conversation About Product Design with Brian Graham

The Trend Report

05/03/21 • 44 min

For the first time ever, we have a true designer on the show. Brian Graham is an interior designer turned furniture designer who uses his unique view of space to create truly customizable pieces. Listen as he shares more about the design process and his thoughts on the future of commercial furniture.

Inspiration can strike anywhere, at any time. Which is why Brian keeps a sketchbook near him at all times. His goal is to create furniture that has clean lines, is functional, and is still beautiful, and he definitely succeeds.

Listen in as he shares all of his tips and insider tricks regarding design and why he thinks commercial solutions in residential areas are going to be huge for the industry. Brian’s experience, expertise, and obvious love of his work is amazing to hear. If you’ve ever wondered about the design process, you won’t want to miss out on this conversation.

In this episode:

[02:18] Welcome to the show, Brian!
[02:31] Brian shares his background and what he does now.
[07:22] Learn about the design process he goes through when he creates furniture.
[10:05] Where he gets the inspiration for his designs.
[17:21] The design process doesn’t take as long as you think because it’s just a small part of the complete product.
[20:30] “The design, the presentation and their acceptance of it is the beginning.”
[25:48] Why he likes to design tables and what has him working with more upholstery.
[27:04] Brian chats about his love of working with aluminum.
[30:54] Listen as Brian discusses some issues he has today.
[38:17] His advice for an inspiring interior designer/inspiring product designer that would help them move their career forward.
[42:16] Check out the NeoCon Conference.
[44:10] Thank you for being on the show!

Links and Resources:

Antonio Citterio
Pearson Lloyd

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

Creating A Brand in The World of Seating with Tony Mazlish

The Trend Report

02/22/21 • 31 min

In a world inundated with chairs, Tony Mazlish set out to truly build a brand around the X-Chair. He was tired of seeing comfort and style compete for importance with his purchasers, so he created a chair that merged both.

But it’s the way he’s brought the X-Chair to market that has truly helped him to make it a “household” name in the industry. Rather than immediately selling to furniture dealers, they instead went straight to consumer.

They have now further built out their SPEQC quality model and are available from dealers as well, but they wanted to be very protective of their dealers. They have a set minimum price that they only reduce during Black Friday. Which means their dealers will never see the price lower than what they purchase for.

Tony’s innovative design and approach to marketing this chair are truly spectacular. If you’ve been considering launching a new and improved piece of furniture, then you’ll want to listen in to learn the best way to approach your sales and marketing.

You won’t want to miss this one!

In this episode:

[03:50] Welcome to the show, Tony!

[04:07] Listen, as Tony describes the XChair.

[05:01] Tony shares what it’s been like to create a brand in the world of seating.

[06:03] They wanted to be the first in the industry to create a chair that has style, price, ergonomics, quality and comfort.

[08:33] XChair is all about advertising directly to the consumer.

[11:45] Tony shares the benefits to dealers when partnering with the XChair company.

[15:01] The real question dealers should be asking.

[18:10] Ways they protect the dealer when it comes to pricing.

[22:27] How they manage the data they receive from digital marketing is what Tony calls their special sauce.

[24:23] It’s not about how much you do right, it’s about how much you do wrong and learn from mistakes.

[27:14] Tony shares what besides marketing has propelled them to where they are today.

[30:40] Thank you for being here today!

Links and Resources:

Connect with Tony Mazlish

XChair

Email

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License:

Connect with Sid:

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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FAQ

How many episodes does The Trend Report have?

The Trend Report currently has 153 episodes available.

What topics does The Trend Report cover?

The podcast is about Podcasts, Interior Design, Sales, Business, Coaching and Coach.

What is the most popular episode on The Trend Report?

The episode title 'Networking In A Hybrid World' is the most popular.

What is the average episode length on The Trend Report?

The average episode length on The Trend Report is 35 minutes.

How often are episodes of The Trend Report released?

Episodes of The Trend Report are typically released every 7 days.

When was the first episode of The Trend Report?

The first episode of The Trend Report was released on Mar 19, 2020.

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The Trend Report

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FAQ

How many episodes does The Trend Report have?

What topics does The Trend Report cover?

What is the most popular episode on The Trend Report?

What is the average episode length on The Trend Report?

How often are episodes of The Trend Report released?

When was the first episode of The Trend Report?

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