The Trend Report
Sid Meadows
1 Creator
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1 Creator
Welcome to the Trend Report, your go-to resource for information and insights into the world of contract interiors with a focus on office furniture. Hosted by industry veteran and leader, Sid Meadows, each episode is a thought provoking and informative conversation about the topics and issues that impact the office furniture community. From insightful interviews with renowned industry leaders to in-depth conversations with industry CEO's to those having an impact with emerging technologies and business ideas, the Trend Report delivers an inside look into the ever-changing office furniture industry. Whether you're an architect, interior designer, manufacturer, dealer, or just simply curious about the industry, this podcast is your ultimate guide to staying informed and update on all things contract interiors.
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Top 10 The Trend Report Episodes
Goodpods has curated a list of the 10 best The Trend Report episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Trend Report for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Trend Report episode by adding your comments to the episode page.
Networking In A Hybrid World
The Trend Report
10/11/21 • 28 min
When you hear the word “networking” what goes through your mind? What does networking mean to you? This topic has been on my mind as the networking process changes with the times. Listen in to hear tips and strategies for networking in a hybrid world.
To me, networking is about creating long term professional relationships. When you build them and cultivate them the right way, you’ll see the results in all areas of your professional life. But how can you network in this landscape?
What we’re seeing are three different models, in-person, virtual, and a hybrid version. In-person seems to be unsustainable, virtual is great but harder to follow through, but what about this hybrid model? Having the option of in-person or virtual allows so many more people to attend which means you have the benefit of meeting so many more people.
So what are the best practices for networking in a hybrid world?
First, have a plan. Know what you want to get out of the event and who you’d like to meet. Second, you need to know your business and offers inside and out. Next you’ll need to shift your focus and set your goals.
Listen in to learn more about the Bs of networking and why it’s essential that you shift your views on networking as the world continues to evolve in a post-pandemic world.
In this episode:
[01:41] Welcome to this solo episode on Networking!
[03:19] I want to give some tips and ideas on solving the issue of networking in this changing world.
[05:55] I believe it’s going to be harder to have in-person networking events.
[06:39] Virtual networking has many benefits, even if you are tired of Zoom calls.
[07:41] People are starting to embrace hybrid networking events.
[09:20] Social networking creates an amazing opportunity to connect with people.
[10:02] Listen as I discuss what I call the Bs of networking.
[11:09] I now share the four best practices I believe you need to be thinking about when networking in a hybrid world.
[11:15] #1 Have a plan.
[12:30] #2 Know thyself, your pitch needs to be rehearsed and practiced.
[14:57] #3 Shift your focus.
[16:59] #4 Set goals.
[19:00] Listen as I share some places I believe you should go to for networking.
[19:10] LinkedIn is my favorite tool for networking with people.
[20:38] Clubhouse is where I hang out every day.
[23:56] Eventbrite is another great tool.
[26:23] I share a few others that I’m hearing good things about.
[27:47] I hope you found this episode beneficial.
Links & Resources:
Connect with Sid:
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
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Digital Sales Strategy - Part I
The Trend Report
11/15/21 • 19 min
We are living in a digital world and our sales strategies must shift to comply. I recently did a training session for INDEAL University talking all about digital sales strategies and how to elevate your brand and your business. Listen in as I share more about digital sales and why you need to incorporate it now.
Do you know what constitutes digital marketing and sales?
Have you ever looked up a product on Google and then moments later you see ads in Facebook and Instagram from that business? That’s digital marketing. It’s a way to show you potential customers information they are actually searching for.
Additionally, digital marketing and sales allows you to become more intimately connected with your ideal clients and customers. For instance, if your digital strategy included LinkedIn posts, your future customers are likely on LinkedIn. They comment, you comment back, a conversation starts and before you know it, they’re purchasing from you.
LinkedIn is only one platform that you can do this on. There are many!
Digital sales and marketing allows you to build brand trust and loyalty in a unique way. You can put together a true content strategy by asking your audience what they want to know more about. There are so many ways to build deeper relationships and more meaningful connections.
Listen in to this first part of my Digital Sales Strategy class and then stay tuned for part 2 next week.
In this episode:
[01:57] Welcome to part 1 of this two part series.
[02:41] A digital strategy makes your brand readily available and easy to find.
[03:26] Listen as I share some powerful forms of digital marketing content.
[04:55] Three areas that you need to focus on when building a digital platform.
[06:51] Why digital marketing is important now.
[08:32] 60% of Instagram users say they discover and buy products they’ve seen on the app.
[10:33] Which questions should you ask yourself when building brand trust?
[12:30] 78% of consumers prefer to be engaged with you and your brand on multiple platforms.
[13:54] I agree with anyone who believes that cold calling is dead. It’s time to switch your mindset.
[16:40] Learn what I call the fifteen minutes of fame.
[18:08] We find new customers today by allowing them to find us.
[19:19] Thanks for listening to part I, stay tuned for part II next week.
Links & Resources:
Connect with Sid:
Embark CCTon Facebook
Sidon LinkedIn
Sidon Instagram
Sidon YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report is proudly sponsored by INDEAL U. Partners in progress in the commercial interiors industry. To learn more about INDEAL U, please visit their website at
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
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06/19/23 • 33 min
Artificial Intelligence and its impact on how we do business is something I like to talk about any time I’m given the opportunity. With the way AI is integrating into our everyday life, it is inevitable that we start facing the different ways that it will impact our roles in our industries.
When we are faced with a program that interacts and behaves as a human, taking over basic administrative tasks and conversational needs while being very accessible and providing answers and results that feel real and tangible – it opens so many doors in our personal lives and our businesses and changes the way we interact with technology.
Continuously growing in popularity, AI is generating a huge following, and the ultimate reason is that it takes care of the tedious, mundane things that we often find ourselves dreading. Writing that introduction email for a job interview? Creating that budget policy? Need a recipe for chicken teriyaki? Ask an AI platform, and you’ve got an answer at your fingertips within seconds.
The first part of this series is full of so much expertise and information surrounding AI platforms and the role they play in the workplace. If you’re considering incorporating an AI platform into your business to streamline your work processes, you’ll want to tune in to this episode to hear more about the ways that Marc and Nick see AI changing the future of how we do business.
In this episode:
[03:03] Welcome, Marc and Nick.
[03:50] Marc Ronick shares his background and experience.
[06:30] Nick Nalbach shares his background and experience.
[08:53] Marc and Nick share their definitions of AI and what it means in everyday life.
[10:47] How long has AI been used by people regularly?
[12:05] Why did ChatGPT generate so much attention compared to other AI platforms?
[13:34] How does AI actually work?
[16:13] Why is AI growing in popularity?
[18:20] What was the catalyst that caused such an interest in AI?
[21:50] What is the relationship between OpenAI and ChatGPT?
[22:33] Why should businesses consider taking advantage of an AI tool?
[26:35] Real-life use cases for AI platforms such as ChatGPT.
[27:23] How can AI automate your workflows?
[28:56] A workflow automation example for the contract interiors industry.
[31:44] How to train ChatGPT on your specific processes to gain more specific responses.
[33:05] Thanks for joining us today! Stay tuned for Part 2.
Links & Resources:
Join us at NeoCon
Connect with Marc:
Connect with Nick:
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
1 Listener
07/03/23 • 36 min
One thing that we didn’t really dive into in our last episode is the topic of how to use these technologies in the most effective way to benefit our business.
For instance, if we have real-time metrics integrated into our website, we provide our consumers with the convenience of checking our lead times in a time frame that is convenient for them.
We also talked about the way that AI platforms like ChatGPT can carry the load of some of the day-to-day mundane tasks, such as writing emails or social media captions. While ChatGPT is useful in this way, it is not perfect. Marc and Nick advise you to take the material generated by ChatGPT and make it your own. Put your own words and voice into what it gives you to make sure that your message maintains your personal flair.
AI also, has the ability to take business performance metrics and compile them into a comprehensive report to show you where you were successful, where growth occurred, and what is possible for the future based on historical performance.
Marc and Nick are full of so much useful information on how to leverage these technologies and how they can make us more efficient in the work that we do. You won’t want to miss this episode to hear more about how you can apply AI in your business.
In this episode:
[01:39] What is the customer experience of artificial intelligence?
[03:29] AI provides ease of access and ease of use for our clients as well as an ability to upsell.
[05:16] Different ways you can use AI to increase your revenue.
[08:15] How to use AI to understand how your products solve the business problems of your clients.
[12:46] How many different AI tools are available for us to use?
[16:11] The implications of AI and Social Media.
[18:30] A word of caution from Marc and Nick while using ChatGPT.
[19:35] Legal, ethical, and moral considerations to take into account when using AI for business.
[22:17] Using ChatGPT to jog your memory for personal stories to generate more effective captions.
[24:30] The 80/20 rule and how ChatGPT can save 80% of your time.
[25:52] ChatGPT is an effective tool that can rewrite emotional responses into professional responses.
[27:03] AI integrations and plug-ins and how they impact your business.
[30:20] Main takeaways for using AI in your business.
Links & Resources:
Episode 58: Creating A Great Customer Experience with Stacy Sherman
Connect with Marc:
iRonick Media
NextGen Podcaster
Facebook | Instagram
Connect with Nick:
NextGen Podcaster
Instagram | YouTube | Twitter
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
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Return to Work Strategies with Jonathan Webb of KI
The Trend Report
03/29/21 • 40 min
What does the future of the workspace look like? Per Jonathan Webb, KI customers are preparing to go back to business as normal once the COVID scare is over. What does that mean for everyone getting back to work? Listen in to hear all about return to work strategies you’ll want to implement as we make our way back to normal life.
Jonathan’s role at KI is to study workplace trends, uncover product gaps, and then develop solutions with the KI team. Which means that he has spent many hours gathering information and data regarding actual end-user thought processes and ideas.
Which is why when he starts talking about a return to pre-Covid workplaces, I get excited. The biggest concern has been whether or not we’d see a permanent shift in remote work, but that does not seem to be the case overall.
How are workplaces changing though? Per Jonathan, the flexibility of the overall design is being changed. Instead of static workstations and defined work areas, new areas for collaboration, ideation, and detailed work are being designed and imagined.
Listen in as Jonathan shares ways that consumers can start to return to work, our discussion on how educational practices will affect return to work, and what you can start doing to prepare. The amount of research and data Jonathan has amassed over the years is amazing and hearing his thoughts on the future of the “office” are absolutely informative.
In this episode:
[02:48] Welcome to the show, Jonathan!
[02:58] Jonathan shares his title and his background with KI.
[05:22] Listen as Jonathan talks about what KI is doing today.
[08:05] Jonathan discusses some research KI has done and the key takeaways he has found.
[10:05] He gives examples of enhanced degree of flexibility.
[13:10] Jonathan believes that recovery will be geography dependent.
[16:11] Some companies are focused on bringing employees back to the office.
[18:25] Jonathan shares some strategies for helping customers return to work.
[22:02] It can’t be understated that the way education in communities moves forward will dictate who returns to work.
[25:18] Jonathan discusses some things dealers can do to help them be more successful.
[29:47] Everyone needs a brand and needs to focus on individual brand development.
[30:43] Jonathan talks about the specifier community and how they can embrace what is being shared with them.
[34:03] Our industry needs to lead by example and get back into the office.
[34:59] Listen as Jonathan shares what KI is working on for the upcoming conference.
[37:42] Getting to meet people face to face is something they are looking forward to.
[39:25] Thank you so much for being on the show!
Links and Resources:
Connect with Jonathan:
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
The Power of Color with Laura Guido-Clark
The Trend Report
06/07/21 • 35 min
Color is extremely important in our perception and understanding of the world. It changes our moods, it evokes emotion, and it helps solidify memory. Listen as Laura Guido-Clark chats about the power of color in the world and in the furniture industry.
Laura is a designer by trade, but she fell in love with the study of color. She now designs her own textiles and helps her customers solidify their brand feel through the texture and color of her custom creations.
The way she thinks about color and its impact on the emotional process of experience is truly unique. We chat about why we pick certain colors as our favorites over time and how we associate our memories with colors as a whole.
Beauty, as an experience, is a human right, and the colors that the world has to offer are a pure delight. Listen as she shares her story and how she’s turned her passion for color into a profitable business within our industry.
In this episode:
[02:41] Welcome to the show, Laura!
[03:26] Laura shares that her world revolves around the power of color.
[04:45] Listen as Laura discusses how she got involved with a career that focuses on color.
[05:52] She is also a designer and has designed her own collection of textiles.
[09:27] Why you pick a certain color as your favorite.
[12:16] What it’s like to design textiles and leathers.
[15:15] Laura believes that beauty is a human right.
[18:25] She has been in business for over 25 years but her new venture, Love Good Color was started about three years ago.
[20:11] Laura speaks about her non-profit, Project Color Corp and what it does.
[23:33] When working with children, the word they always use is happy, they all want to feel happy.
[26:33] Listen as Laura talks about how you can get involved with her organization and their color revolution.
[31:55] Color is energy.
[34:32] Thank you for being on the show!
Links & Resources:
Episode 52 A Conversation About Product Design with Brian Graham
Connect with Laura:
Love Good Color
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
Today’s episode is brought to you by 2020 Connect. Please join them from June 14 thru the 17th for a free virtual event
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
10 to Win: Stop Networking
The Trend Report
02/19/24 • 14 min
Get ready to revolutionize the way you think about networking! Learn the key to turning shallow handshakes into deep-rooted partnerships. Say goodbye to the endless business card exchange game and hello to the power of authentic connections.
In this episode, we dissect the shortcomings of traditional networking and set the stage for a new era where quality trumps quantity. Prepare to learn how to identify and nurture the relationships that will not only enhance your professional life but also add genuine value to your network in 2024.
Armed with heartfelt stories and practical tips, I'll guide you through the process of building a network that's both supportive and enriching. Whether you're mingling at a conference or connecting online, discover the strategies that will help you leave a lasting impression and foster meaningful interactions.
Remember to share your journey with us by leaving a review on Apple, and join the conversation as we explore the art of real connection. Here's to creating a year filled with opportunity, growth, and, most importantly, genuine relationships!
In this episode:
00:00: Stop Networking and Start Connecting.
01:16: Sid's challenge to the listeners.
04:04: The problem with networking.
07:05: Paid networking events are better than free events.
13:12: Creating Meaningful Connections and Relationships.
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
IT’S 2021, LET’S DO THIS!
The Trend Report
01/04/21 • 27 min
2020 is FINALLY behind us. While it certainly didn’t pan out as expected, it wasn’t all bad. I like to focus on the good things, but it’s important to look back on what went wrong to make sure that you make the right changes. I’m digging into 2020 and sharing my goals for 2021.
Just before Covid hit, my family and I took a trip to Europe. We had to cut the trip short by a day, but it was amazing to see my teenage children experience other cultures, foods, and customs.
We also launched this podcast! For years I’ve wanted to share more about our industry by putting content together in a podcast and this year I made it happen. Along with increasing my content output with the podcast, I’ve also written 27 articles for The Business of Furniture Magazine.
My goal was 25 articles, but I definitely surpassed it and I’m proud of the information I’ve been able to share with the audience.
But it wasn’t all good. We definitely had some flops this year, but we learned so much through it all.
Listen in to hear all about the good, the bad, the ugly, and how I plan to use what I’ve learned this year to make next year so much better!
In this episode:
[01:28] Welcome to the first episode of 2021!
[02:06] I highlight some good things that happened to my family and me in 2020.
[05:32] We launched this podcast!
[09:03] I write a column for The Business of Furniture Magazine, so if you would like to read the articles, go to my website sidmeadows.com/blog.
[11:50] Listen as I share some bad things that happen to us in 2020.
[13:10] I want to share two ugly things that impacted us this past year.
[15:30] Want to know what I learned from each situation?
[17:27] I'm super excited about 2021, scared but excited.
[20:04] I am sharing my goals for 2021 on this episode to keep myself accountable.
[20:49] "Learning is a journey; there is no destination."
[24:33] I share a bit of the last blog I wrote in 2020.
[26:53] Thanks for joining me today!
Links and Resources:
Connect with Sid:
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Grab your spot on the calendar!
The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
New Sales Strategy Part IV
The Trend Report
11/09/20 • 15 min
In the last decade, there has been a 208% increase in the overall use of the internet in day to day life. That means that the majority of Americans are on the internet each and every day. Are you capturing those leads with a targeted digital strategy?
Part IV of creating a strategy in a post-Covid world is all about harnessing the power of digital marketing to connect with your customers and clients and generate more sales.
But how can you do this?
Digital marketing is about way more than consistently posting to social media. It’s also about creating content that is relevant to your market and connecting with people day in and day out.
It’s about creating a strong email marketing strategy and creating trusted resources that your clients can use to better understand the industry and your place in it.
Listen as I share the different types of digital marketing platforms, why you don’t need to master all of them to be effective, and why it’s so important to implement a digital strategy today. If you’ve been struggling with your online presence, then you won’t want to miss this episode.
In this episode:
[00:57] Welcome to the show!
[03:03] The role of digital marketing in your business.
[04:41] Ten different types of digital marketing that are the most important to building an online presence.
[06:10] What is involved with digital marketing.
[07:30] Why you need an ecommerce platform as part of your digital strategy.
[08:12] What you need to go down the path of B2C.
[10:03] Hear data about what happens in one minute on the internet.
[11:45] Is text message marketing the next big thing?
[12:38] A quick recap of the four parts to your new sales strategy.
Links and Resources:
Connect with Sid:
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Understanding The Hybrid Professional with Dr. Sarabeth Berk
The Trend Report
06/28/21 • 35 min
The world of the workforce is changing and has been for decades. No longer is your job title the sum of your entire professional identity. Listen as Dr. Sarabeth Berk shares her story and why we have moved into the realm of the hybrid professional.
Listen as she shares her view of the workforce and how it has changed overall. She also provides a visual representation of the different types of professional identities that she has found. Which type do you identify with?
In this episode:
[02:09] Welcome to the show, Sarabeth!
[02:35] She shares her background and what she is doing now.
[04:38] Sarabeth speaks about her book and why she felt the need to write it.
[07:45] She explains the three different types of professionals in the workforce.
[08:09] Singularity is one professional identity.
[08:19] Multiplicity are people who wear a lot of hats.
[08:37] Hybridity: a hybrid professional is a worker who has many professional identities but works at the intersection of those identities.
[10:02] Identity is a social construct.
[13:25] The journey to being an entrepreneur is not a paved road.
[15:02] When hybrid professionals are in their intersection, they are in their zone of genius.
[16:24] Sarabeth talks about her workbook.
[18:24] I have been on a journey of reinventing myself and stepping into what I want to do.
[20:02] Listen as Sarabeth talks about how to brand yourself and she explains what personal branding is.
[24:04] She discusses why she believes people are afraid of looking inside and doing the work.
[27:01] Sarabeth talks about how leaders are responding to conversations about embracing the hybrid professional.
[31:44] She is sharing some words of encouragement for the listeners.
[34:40] Thank you so much for being on the show!
Links & Resources:
INDEAL
Where Good Ideas Come From by Steven Johnson
Connect with Sarabeth:
More Than My Title
LinkedIn | Instagram | Facebook | YouTube Introduction
Book - More Than My Title: The Power of Hybrid Professionals in a Workforce of Experts and Generalists
Workbook - More Than My Title
Clubhouse - @sarabethberk
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid
Connect with Sid:
www.sidmeadows.com
Embark CCT on Facebook
Sid on LinkedIn
Sid on Instagram
Sid on YouTube
Sid on Clubhouse - @sidmeadows
The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
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FAQ
How many episodes does The Trend Report have?
The Trend Report currently has 149 episodes available.
What topics does The Trend Report cover?
The podcast is about Podcasts, Interior Design, Sales, Business, Coaching and Coach.
What is the most popular episode on The Trend Report?
The episode title 'Networking In A Hybrid World' is the most popular.
What is the average episode length on The Trend Report?
The average episode length on The Trend Report is 35 minutes.
How often are episodes of The Trend Report released?
Episodes of The Trend Report are typically released every 7 days.
When was the first episode of The Trend Report?
The first episode of The Trend Report was released on Mar 19, 2020.
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