How Ford and Next Level Racing are pushing sim racing forward | S5 E3

09/20/22 • 16 min

Joining us on this episode are representatives of sim racing equipment manufacturer Next Level Racing and world-renowned car company Ford.
The two companies are working together on a line of Ford GT and Team Fordzilla virtual racing cockpits and seats – but more than that, they are trying to expand the audience for our beloved past-time.
Both were present at Gamescom, a German show that covers the general gaming industry and usually has less of a racing game presence. But not this year, with a big push for the genre.
Not only did we chat about new products, but also the why, where and how of sim racing and what the future may hold.
So, you will hear from first Kam Khadem, Head of Brand and Strategic Growth at Next Level Racing, then followed by Emmanuel Lubrani, Senior Manager of Brand communications and content development at Ford of Europe.

Don’t forget you can email [email protected] if you have any questions about sim racing cockpits you’d like us to answer.
If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future.
Next Level Racing unveils official Ford GT sim racing cockpit and seat: https://traxion.gg/next-level-racing-unveils-ford-gt-sim-racing-cockpit-and-seat/
Next Level Racing GTElite sim racing cockpit review: https://traxion.gg/next-level-racing-gtelite-sim-racing-cockpit-review/
Next Level Racing Wheel Stand 2.0 review: https://traxion.gg/next-level-racing-wheel-stand-2-0-review/
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https://teamfordzilla.com/
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https://www.nextlevelracing.com/
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Previous Episode

How Red Bull Racing Esports plans to reclaim F1 title | S5 E2

We have six guests on this week’s episode, as we visited Milton Keyes in the English Midlands, the home industrial estates and dual carriageways, but also the Red Bull Racing Formula 1 team.

At its base also lives the Oracle Red Bull Racing Erena, where the drivers for the upcoming F1 Esports Series Pro Championship have been training ahead of the upcoming season.

In this episode you’ll head from Red Bull Racing drivers Marcel Kiefer, Frede Rasmussen and Liam Parnell, followed by the new-look Scuderia AlphaTauri Esports line-up of Sebastian Job, Joni Törmälä and Josh Idowu.

We’ll go through each driver, so you have insight into professional-level preparation for the world’s biggest racing esports competition.

We start with Marcel Kiefer who returns once again to the Oracle Red Bull Racing Esports team, which finished second last season and is looking to reclaim the team’s title.

Apologies, in some of these interviews there is the sound of some competitive table football in the background, hopefully, you can hear past that, however.
Don’t forget you can email [email protected] if you have any questions about F1 Esports you’d like us to answer.
If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future.
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Next Episode

Behind the scenes of Dakar Desert Rally's development | S5 E4

Paulo Gomes, Studio and Game Director at Saber Porto is joining us today. It’s developing the upcoming racing game and simulation Dakar Desert Rally, and we had a chat at the Gamescom show recently.

Hopefully, you’ll be able to gather Paulo’s passion and dedication for this project, a brand new officially licenced title for the real-world Dakar rally raid.

Set in an open-world Saudi Arabian environment, it mixes five vehicle categories – truck, car, motorcycle, quad bike and SSV – plus the past three seasons of competitors within Sport, Professional and Simulation modes.

The game launches on 4th October for PC, PlayStation and Xbox and we’ll hopefully have a full review and final verdict soon. For now, though, let’s hear more about its genesis.

If you have any topics for us to discuss on upcoming episodes, or questions about F1 Esports, email [email protected].

If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review on your preferred podcast platform. Your feedback is invaluable and helps us to create more episodes in the future.
Everything you need to know about Dakar Desert Rally: https://traxion.gg/everything-you-need-to-know-about-dakar-desert-rally/

Why Dakar Desert Rally is the most ambitious off-road racer in a generation: https://traxion.gg/why-dakar-desert-rally-is-the-most-ambitious-off-road-racer-in-a-generation/
WATCH - Hands-on Dakar Desert Rally preview: https://youtu.be/Sqz4CeXNTV8
Follow Dakar the Game:
https://twitter.com/DakartheGame