63: Why Going Viral is a Trash Content Strategy

Text me your content win!

What if I told you that going viral might actually hurt your brand more than it helps?

If you've ever chased virality only to feel stuck afterward, this episode is for you. Today, we're breaking down why going viral isn’t always the best strategy for content creators—and what you should focus on instead to build a loyal, engaged audience that actually wants what you have to offer.

What You’ll Learn in This Episode:
✅ The hidden downsides of going viral as a content creator
✅ Why viral followers aren’t always your ideal audience
✅ The impact of virality on engagement and content strategy
✅ When going viral actually makes sense (hint: physical products vs. digital products)
✅ How to build a sustainable, engaged community instead of chasing trends

Key Takeaways:

• Virality brings in everyone and their aunt—not just your target audience.
• A surge in followers doesn’t always mean long-term engagement or sales.
• There’s no blueprint for what happens after you go viral.
• Building a loyal community matters more than chasing fleeting attention.

Resources & Mentions:
🎙️ Listen to my episode on what happens after you go viral- Ep 37

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