#26 How to Fundraise a Web3 Startup w/Shai Perednik

03/24/24 • 27 min

The Token Takeover

Summary: Fundraising Best Practices for Web3 Startups with Rev Platform Insights

Major Themes:

Rev Platform Introduction: The conversation introduced Rev, a growth management tool for creators and a management and creator discovery platform for brands. Rev's unique badging system allows for detailed analytics on campaign performance, creator engagement, and ROI measurement, offering a novel approach to influencer marketing in the Web3 space.
Community and Creator Analytics: Rev provides analytics that enable brands to track the effectiveness of their campaigns, offering insights into impressions, engagement rates, and more. For creators, Rev offers tools to manage communities, distribute badges, and gather audience insights, including on-chain activities, preferences, and interactions.
Innovative Features for Engagement: Rev introduces several features aimed at enhancing creator and brand engagement, including the ability to issue badges through various channels like live streams, social media, and in-person events. This allows for a multi-platform approach to community building and engagement tracking.
Strategic Use Cases for Web3 Games: The platform presents potential use cases for Web3 games, including user acquisition, community rewards, and enhancing game economies through merit-based rewards without diluting the value of existing NFT assets. Rev's approach encourages active community participation by offering unique, non-transferable badges as incentives.
Future Developments and Community Building: Rev plans to introduce more features aimed at providing creators and brands with even deeper insights into their communities. This includes user data control, audience demographics, CRM integration, and a subscription model for additional services. These developments aim to revolutionize how communities are built and engaged with in the Web3 ecosystem.

Actionable Takeaways:

Leverage Rev for Detailed Campaign Analytics: Web3 startups, especially in the gaming sector, should consider using Rev to track the performance of their marketing campaigns and influencer partnerships more effectively. The platform's detailed analytics can help identify high-ROI creators and optimize marketing strategies.
Engage Communities with Badges: Use Rev's badging system to reward community engagement and participation. This approach not only incentivizes active involvement but also helps in identifying and rewarding the most dedicated members of your community, fostering a more engaged and loyal audience.
Explore Innovative Engagement Strategies: Consider creative ways to use Rev's features for community building and user acquisition. For example, issuing badges for event attendance or game milestones can enhance the sense of ownership and investment among your community members.
Prepare for Future Developments: Stay informed about Rev's upcoming features and consider how they can be integrated into your community engagement strategies. The introduction of user data control, audience demographics, and CRM integration will offer new avenues for personalized engagement and community growth.
Connect with Rev for Collaboration: For Web3 startups interested in exploring Rev's platform further, reach out to the Rev team for a more detailed discussion on how the platform can support your specific needs and goals.

This episode highlighted the potential of Rev's platform to transform community engagement and influencer marketing within the Web3 ecosystem, offering startups innovative tools to build and manage their communities more effectively.
https://www.linkedin.com/in/shaiperednik/

Summary: Fundraising Best Practices for Web3 Startups with Rev Platform Insights

Major Themes:

Rev Platform Introduction: The conversation introduced Rev, a growth management tool for creators and a management and creator discovery platform for brands. Rev's unique badging system allows for detailed analytics on campaign performance, creator engagement, and ROI measurement, offering a novel approach to influencer marketing in the Web3 space.
Community and Creator Analytics: Rev provides analytics that enable brands to track the effectiveness of their campaigns, offering insights into impressions, engagement rates, and more. For creators, Rev offers tools to manage communities, distribute badges, and gather audience insights, including on-chain activities, preferences, and interactions.
Innovative Features for Engagement: Rev introduces several features aimed at enhancing creator and brand engagement, including the ability to issue badges through various channels like live streams, social media, and in-person events. This allows for a multi-platform approach to community building and engagement tracking.
Strategic Use Cases for Web3 Games: The platform presents potential use cases for Web3 games, including user acquisition, community rewards, and enhancing game economies through merit-based rewards without diluting the value of existing NFT assets. Rev's approach encourages active community participation by offering unique, non-transferable badges as incentives.
Future Developments and Community Building: Rev plans to introduce more features aimed at providing creators and brands with even deeper insights into their communities. This includes user data control, audience demographics, CRM integration, and a subscription model for additional services. These developments aim to revolutionize how communities are built and engaged with in the Web3 ecosystem.

Actionable Takeaways:

Leverage Rev for Detailed Campaign Analytics: Web3 startups, especially in the gaming sector, should consider using Rev to track the performance of their marketing campaigns and influencer partnerships more effectively. The platform's detailed analytics can help identify high-ROI creators and optimize marketing strategies.
Engage Communities with Badges: Use Rev's badging system to reward community engagement and participation. This approach not only incentivizes active involvement but also helps in identifying and rewarding the most dedicated members of your community, fostering a more engaged and loyal audience.
Explore Innovative Engagement Strategies: Consider creative ways to use Rev's features for community building and user acquisition. For example, issuing badges for event attendance or game milestones can enhance the sense of ownership and investment among your community members.
Prepare for Future Developments: Stay informed about Rev's upcoming features and consider how they can be integrated into your community engagement strategies. The introduction of user data control, audience demographics, and CRM integration will offer new avenues for personalized engagement and community growth.
Connect with Rev for Collaboration: For Web3 startups interested in exploring Rev's platform further, reach out to the Rev team for a more detailed discussion on how the platform can support your specific needs and goals.

Previous Episode

#23 Web3 Marketing, Simplified with Justin CEO of Safary

Major Themes:

Founder's Journey and Community Building: Justin, the co-founder of Safary, shared his journey from entering the crypto space in November 2021 to establishing Safary. Initially aiming to develop a DAO tool, they pivoted to focus on building a community of Web3 growth leaders. This community-first approach led to the realization of the need for better tools to serve the Web3 growth industry, culminating in the creation of an attribution tool akin to "Google Analytics for Web3."
Challenges and Opportunities in Web3 Growth: Safary addresses critical gaps in Web3 marketing by providing insights into which marketing channels drive tangible results. This attribution tool helps Web3 companies measure the effectiveness of their marketing strategies by linking off-chain activities with on-chain outcomes, a crucial advancement given the complexities of tracking conversions in the decentralized web.
Safary's Evolution: Starting as a community, Safary evolved into a research hub before developing its own Web3 analytics tool. This progression highlights the importance of understanding community needs and leveraging insights to build practical solutions. Justin's journey underscores the value of adaptability and direct engagement with your target audience to refine and develop relevant products.
Community-Led Growth: Justin emphasized the significance of building small, intimate communities where real connections are fostered. He shared insights on scaling communities slowly to maintain quality interactions and the importance of founder involvement in community engagement. Safary's approach to community building, focusing on relationships and personal connections, serves as a model for Web3 projects aiming to cultivate a dedicated user base.
Fundraising Insights: Although the conversation didn't delve deeply into Safary's fundraising journey, it was hinted that Safary successfully navigated raising capital in a challenging bear market by initially gathering support from angel investors. This strategy demonstrated the power of showcasing a strong network and unique market insights to secure significant VC backing.

Memorable Quotes:

"We built a community first and then evolved into doing research and building tools for the Web3 growth industry." - Justin
"Community building in Web3 is about fostering real connections and engagement, not just amassing large numbers." - Justin
"Our attribution tool is like Google Analytics for Web3, bridging the gap between off-chain marketing activities and on-chain results." - Justin

Actionable Takeaways:

For Web3 Founders: Consider adopting a community-first approach to understand your audience deeply and identify the tools and solutions they need. Engage directly with your community members to build lasting relationships and gather valuable insights that can guide your product development.
For Marketing Professionals: Explore and leverage analytics tools designed for the Web3 ecosystem, like Safary's attribution platform, to optimize your marketing strategies and ensure your efforts contribute to tangible outcomes.

Safary's journey from a community initiative to a pioneering Web3 analytics platform underscores the importance of listening to your audience, iterating based on feedback, and the transformative power of community-led growth in the decentralized space.
https://www.linkedin.com/in/justin-vogel/
https://twitter.com/Safaryclub

Next Episode

#30 How to ACTUALLY Market your Web3 Startup w/Treki from The Gaming Strategist

In this video, we share a conversation with Treki, Founder of The Gaming Strategist, a leading Web3 marketing agency.
https://twitter.com/Treki33

The Token Takeover - #26 How to Fundraise a Web3 Startup w/Shai Perednik

Transcript

00:00:00.059

Hey, this is Noah Autopilot, founder of the Gaming Startup Collective and host. Of the token takeover podcast. In today's episode, we're taking a deep dive on the fundraising best practices for your web three startup. You will leave this call having better chance to fundraise 1000%.

00:00:21.660

I made that up, but still it's going to be helpful. All right, enough of me talking. Let's jump into the content. Maybe a quick intro would be good. And the