Homegrown by Heroes: Differentiating Veteran-Produced Products in Competitive Markets

The Homegrown by Heroes program provides consumers a tangible way to support veterans. We're joined in-studio with Gary Matteson from the Farm Credit Council (the trade association for the nationwide Farm Credit System) and Calvin Riggleman, the owner of Big Riggs farm - an idea that was born in the sandy deserts of Iraq in 2003. Cal shares his story from military to civilian life, and finding a newfound comraderie in the Homegrown by Heroes program for his West Virginia farm and distillery operation.