1594 – A.I. Tools with Epic Presence’s Casey Meehan

07/02/23 • 20 min

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Exeutive Officer of Epic Presence, Casey Meehan. Content marketing has become essential to every business strategy, but creating high-quality content is time-consuming. Enter AI tools that help businesses generate content faster and more efficiently. In a recent podcast episode, the CEO and founder of Epic Presence, Casey Meehan, shared his insights on using AI in content creation. Meehan emphasized the importance of quality over quantity in content marketing and warned against using AI for thin content. He suggested using AI tools fine-tune prompts and generate more powerful results. AI can also help write bios, an essential part of any business profile. Meehan's YouTube channel, Blazing Zebra, offers tutorials on AI and marketing, making it a valuable resource for businesses looking to improve their content marketing strategies. He also stressed the importance of having a marketing department and a direct line to the C-suite for businesses looking to work with content marketing agencies like Epic Presence.

About Casey Meehan:

Casey founded Epic Presence, a specialized content marketing agency, in January 2014, focusing on SaaS and HR technology sectors. His agency is known for producing over 2,500 in-depth articles for global tech companies and engaging with over 20,000 influencers to boost content outreach. Meehan pioneered a unique influencer outreach strategy that fosters growth and lead generation. Utilizing original data gathered from surveys, research, and interviews, Epic Presence crafts compelling narratives for its clients. Its impressive portfolio includes partnerships with leading SaaS companies, including Salesforce and other innovative B2B tech organizations, contributing to their significant growth over the past decade.

About Epic Presence:

Epic Presence, a content marketing agency, has been propelling the growth of major B2B software providers for a decade. Leveraging insights from hundreds of software marketing campaigns and continuous research on software procurement and usage, the agency deeply understands what drives campaign success. As part of its mission to share knowledge, Epic Presence has developed 'Funnel Fuel: Epic Software Marketing Insights.' Subscribers gain access to valuable, actionable data to augment their software businesses. The company provides a report called Software Buyer's Journey. It gives advice on how to approach modern software buyers, improve product demos and understand why customers sometimes do not buy. These resources equip businesses with the understanding necessary to excel in the B2B software market.

Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:

Want to learn more? Check out Epic Presence website at https://epicpresence.com/ Check out Epic Presence on Linkedin at https://www.linkedin.com/company/epicpresence/ Check out Epic Presence on Twitter at https://twitter.com/epicpresence Check out The Productivity Specialist on Facebook at https://www.facebook.com/theproductivityspecialist Check out Casey Meehan on LinkedIn at https://www.linkedin.com/in/caseymeehan/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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Previous Episode

1593 – Productivity is A Skill with Productivity Straight Talk’s Amber De La Garza

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Speaker & Coach of The Productivity Specialist, Amber De La Garza. Amber is a productivity specialist, who shared five tips for achieving more in less time. She emphasized the importance of working smarter, not harder, and learning the skills of productivity and time management. Small business owners often wear many hats and juggle multiple responsibilities, leading to burnout and stress. The tips included consistent planning, personalizing your schedule, and focusing on behaviour and habit. She also added that using a task and project management app like ClickUp creates boundaries between work and personal life.

About Amber De La Garza:

Amber is a professional coach, trainer, speaker, and writer dedicated to empowering small business owners. Through her Peak Performance Program and the Productivity Straight Talk Podcast, she helps clients enhance time management skills, raise productivity levels, and accomplish vital goals. Amber ensures maximized profits, reduces business stress, and fosters a healthy work-life balance. Her work also extends to promoting mindset growth, leadership training, and establishing business systems. Passionate about off-road adventures, an ACDC fan, and a guacamole lover, Amber balances her professional pursuits with a fulfilling personal life.

About The Productivity Specialist:

The Productivity Specialist offers on-demand programs designed to improve the efficiency and effectiveness of small business owners. These programs leverage proven time management systems and productivity strategies to help clients overcome productivity challenges, maximize profits, reduce stress, and prioritize what truly matters. The services are versatile, accommodating diverse business needs, from developing tailored strategies and overcoming productivity issues to guiding entrepreneurs toward successful results. These programs offer the flexibility and convenience of learning at one's own pace and comfort. With the ultimate objective of optimizing time management and enhancing productivity, The Productivity Specialist is a beneficial resource for small business owners seeking substantial progress in their business and personal lives.

Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:

Want to learn more? Check out The Productivity Specialist website at https://amberdelagarza.com/ Check out The Productivity Specialist on Linkedin at https://www.linkedin.com/company/theproductivityspecialist/ Check out The Productivity Specialist on Facebook at https://www.facebook.com/theproductivityspecialist Check out Amber De La Garza on LinkedIn at https://amberdelagarza.com/ Check out Amber De La Garza on Twitter at https://twitter.com/Amber_DeLaGarza Check out Amber De La Garza on Instagram at https://www.instagram.com/amber_delagarza/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Next Episode

1595 – Elevating Private-Label Retail Partnerships with JHL Solutions’ Juli Lassow

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Principal of JHL Solutions, Juli Lassow. As a retail consultant, Julie shares her wealth of expertise on how retailers can provide their customers with high-quality products that exceed their expectations. She emphasizes establishing strong partnerships with suppliers to achieve this goal. Building solid partnerships starts with understanding customers' preferences and expectations. By doing so, retailers can identify products that will sell well and ensure their suppliers can meet the demand. Regularly sharing updates and feedback with suppliers ensures that both parties are on the same page and can address any issues quickly. Retailers should also focus on creating a welcoming and enjoyable shopping environment by paying attention to small details in-store. To achieve the best results, retailers can seek the help of an independent negotiator to evaluate their interests and position objectively. This can lead to more impactful results and ensure both parties feel satisfied with the final agreement. With a positive and collaborative approach, retailers can establish strong partnerships with their suppliers, resulting in high-quality products that meet and exceed customer expectations.

About Juli Lassow:

Juli is an expert in retail with over two decades of experience. As the founder of JHL Solutions, she specializes in developing private-label partnerships that transform the relationships between mass retailers and suppliers. Lassow's distinct expertise lies in owned brand product development, supplier matrices, global sourcing, and compelling negotiations, predominantly for Fortune 50 and 500 organizations. Beyond her professional role, she is a speaker, author, and devoted advocate for sustainability, leading her industry toward a more conscious future.

About JHL Solutions:

JHL Solutions is a consultancy firm aimed at demystifying the process of creating successful owned brand partnerships. The firm bridges the gap between retailers, suppliers, and strategies to maximize product value. Founded by retail expert Juli Lassow, JHL Solutions can provide value at any stage, whether you require a completely new solution or wish to overhaul an existing structure. The firm's services cater particularly well to organizations whose needs aren't met by larger retail consultancies, providing tailored, practical strategies for brand development.

Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:

Want to learn more? Check out JHL Solutions website at http://www.jhl-solutions.com/ Check out JHL Solutions on Linkedin at https://www.linkedin.com/company/jhl-solutions/ Check out Juli Lassow on LinkedIn at https://www.linkedin.com/in/julilassow/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

The Thoughtful Entrepreneur - 1594 – A.I. Tools with Epic Presence’s Casey Meehan

Transcript

Josh (00:00:05) - Hey there, thoughtful listener. Would you like consistent and predictable sales activity with no spam and no ads? I'll teach you step by step how to do this, particularly if you're an agency owner, consultant, coach or B2B service provider. What I teach has worked for me for more than 15 years and has helped me create more than $10 million in revenue. Just head to up my influence and watch my free class on how to create endless high ticket sales appointments. You can even cha