1127 - Executive Training for Leadership Teams with Executive Ownershift’s Dan Norenberg
03/20/22 • 21 min
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO of Executive Ownershift, Dan Norenberg .
Executive Ownershift is the framework Dan created for executive and strategic teams to help them improve their leadership skills and organizational results. Dan shares his background and explains how he ended up living in Europe. Dan shares that he was able to follow his desires to live there by adapting to constraints. He looked for marketing and sales roles he could serve in, but he recognized that what he needed was coaching and training to be ready to work where he lived in Germany. He became self employed ultimately, and that’s how he’s lived ever since.
Josh and Dan explore the importance of making your team feel a part of something more. Dan says you have to explore where the culture of employee engagement starts in your business. You need to start engaging at the bottom, not the top. Executives who are self-aware enough to want to improve their leadership skills often work with solo coaches. Dan says this is where his services differ; Dan coaches entire leadership teams, as teams. Leadership is a team construct in Dan’s eyes, and this is why he coaches in this fashion.
Dan and Josh also talk about how engagement needs to happen within your company. Don’t just tell your team what to do, inspire them to follow in your footsteps. You need to show your team through actions that you want to engage with them and that you care. They also talk about also having people at all levels in an organization engage with customers. If things should be customer-centric, commit your team to excellence down to the individual employee.
You also need to create a culture around the company’s mission. Talk to your team about the positive impact they make and encourage them to feel community in the shared vision of the organization. Dan explains that there are three areas of immediate opportunity for improvement that can be addressed in leadership teams across industries. For one, do they have a clear and worthy goal for future success? It’s hard to make a goal both clear and worthwhile in this day and age. Next, dedicate yourself to continuous improvement and excellence in your leadership team. If you aren’t driving that constant improvement at a leadership level, you won’t see results with the rest of your team. Finally, work on the business, not in the business. Don’t lose track of the ultimate goal by getting caught in the weeds.
‘Want to learn more? Check out Executive Ownershift’s website at https://www.dannorenberg.com/.
Check out Executive Ownershift on LinkedIn at https://www.linkedin.com/company/dan-norenberg-executive-ownershift/.
Check out Dan Norenberg on LinkedIn at https://www.linkedin.com/in/dannorenberg/.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO of Executive Ownershift, Dan Norenberg .
Executive Ownershift is the framework Dan created for executive and strategic teams to help them improve their leadership skills and organizational results. Dan shares his background and explains how he ended up living in Europe. Dan shares that he was able to follow his desires to live there by adapting to constraints. He looked for marketing and sales roles he could serve in, but he recognized that what he needed was coaching and training to be ready to work where he lived in Germany. He became self employed ultimately, and that’s how he’s lived ever since.
Josh and Dan explore the importance of making your team feel a part of something more. Dan says you have to explore where the culture of employee engagement starts in your business. You need to start engaging at the bottom, not the top. Executives who are self-aware enough to want to improve their leadership skills often work with solo coaches. Dan says this is where his services differ; Dan coaches entire leadership teams, as teams. Leadership is a team construct in Dan’s eyes, and this is why he coaches in this fashion.
Dan and Josh also talk about how engagement needs to happen within your company. Don’t just tell your team what to do, inspire them to follow in your footsteps. You need to show your team through actions that you want to engage with them and that you care. They also talk about also having people at all levels in an organization engage with customers. If things should be customer-centric, commit your team to excellence down to the individual employee.
You also need to create a culture around the company’s mission. Talk to your team about the positive impact they make and encourage them to feel community in the shared vision of the organization. Dan explains that there are three areas of immediate opportunity for improvement that can be addressed in leadership teams across industries. For one, do they have a clear and worthy goal for future success? It’s hard to make a goal both clear and worthwhile in this day and age. Next, dedicate yourself to continuous improvement and excellence in your leadership team. If you aren’t driving that constant improvement at a leadership level, you won’t see results with the rest of your team. Finally, work on the business, not in the business. Don’t lose track of the ultimate goal by getting caught in the weeds.
‘Want to learn more? Check out Executive Ownershift’s website at https://www.dannorenberg.com/.
Check out Executive Ownershift on LinkedIn at https://www.linkedin.com/company/dan-norenberg-executive-ownershift/.
Check out Dan Norenberg on LinkedIn at https://www.linkedin.com/in/dannorenberg/.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Previous Episode
1126 - The Truth About Lead Conversion in 2022 with LeadRoll's Tyler Kemp
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of LeadRoll, Tyler Kemp.
LeadRoll works with high-ticket companies to help them scale exponentially, up into the multi millions. LeadRoll gets rid of the bad outbound marketing approaches and ‘growth hacks’ without cutting corners. They get guaranteed results on a performance basis. They fill their clients’ closers’ calendars with qualified leads who will convert. As long as what the company offers works, LeadRoll can help them scale.
Josh and Tyler explore the importance of using lead lists with buyer intent, but also with creating a relationship with your prospects. Sliding into someone’s DMs for transactional conversations isn’t relationship building. Tactically, you have to have your messaging dialed in.
Tyler also explores the reality of successful lead generation. Having a good list is only one piece of the puzzle. LeadRoll has this down to a science, and inevitably, you have to know your math from the start with your lead gen. Many companies finish with where they should only be starting. Always continue fine tuning. High relevancy and high-level, high-touch marketing is vital. Tyler shares that LeadRoll has made its fair share of mistakes, but the key differentiator for them is that they learn and pivot each time. They keep going until they get it right.
Another important thing to accept is that some leads simply won’t buy sometimes. Organic leads have to work so specifically and go well enough each time to work. With mostly organic leads, people fall out of your funnel rather than into it. You have to have some outbound leadgen going, but you have to do it right. It can’t be automated and it can’t be cookie cutter. You will simply waste time and money because making the investment for an expensive, effective approach isn’t often the first choice. You need to have relevant, personalized messaging. You won’t find that with a widget or automation tool.
Every step has to be precise and controlled, and LeadRoll isn’t secretive about their processes. They offer free education on their website that covers their systems and how they apply and execute their strategies. Their work is effective because there is no secret sauce; they have the data and the experience behind their processes to see amazing success when scaling businesses. Anyone can try to fill their calendar, but it has to be done right to see maximum conversions, and this is where most businesses fall flat.
Want to learn more? Check out LeadRoll’s website at https://www.leadroll.co/.
Check out LeadRoll on LinkedIn at https://www.linkedin.com/company/venturetactics/.
Check out Tyler Kemp on LinkedIn at https://www.linkedin.com/in/tjkemp/.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Next Episode
1128 - How to Strategically Tackle PR with Blaze PR's Matt Kovacs
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the President of Blaze PR, Matt Kovacs.
Blaze PR is a lifestyle agency that focuses on challenger brands. They want to help these brands make their marketing dollars go that much farther, especially in the lifestyle space. They have an opportunity to work in numerous mediums with the flexibility of their vertical, so they’re not pigeon-holed into antiquated solutions. Blaze PR helps brands break the noise through creative, cutting edge approaches.
Josh and Matt explore how PR brands tend to be apprehensive about eating their own dogfood, so to speak. Blaze PR hasn’t shied away from setting themselves apart and using their own processes. They like showing their clients that they’re on top of things and believe in their own systems.
Matt explains the ‘imagination process’ that comes into play when helping brands stand out. They first conduct a media perception audit and they explore what media think of a brand. Next, they look at who a brand is trying to reach. Who is their target audience, what do they care about? These are the questions Blaze PR asks when navigating the creative side of marketing for a brand.
Josh and Matt also discuss how influencer marketing has begun to dominate many industries. When do you know when to pursue influencer marketing versus traditional marketing? Blaze PR applies both approaches strategically. They know that morning television reaches more members of a household than influencer marketing on YouTube does. Traditional media still reaches the general consumer, Matt shares. Influencer marketing is extremely focused, and it can work, but not for all niches.
It all depends on the audience you need to reach and the channels you use need to match your brand’s messaging. You have to be cognizant of exactly who is watching your advert or content, even using traditional methods.
Matt also shares one of the biggest issues he sees in PR. When he sees the false promises agencies make about what they can get for their clients, it really creates a false set of expectations within the space. The reality is that big media appearances in the traditional marketing sense take time.
Blaze PR also loves podcasting. They strategically search for hosts that gel well with their clients. Every piece of what they do is tailored to the company they’re working with. By always being strategic with moves towards visibility, you’ll have a lot of amazing content with untapped reach. You can also convey way more in a positive podcast appearance than you can in an Instagram post. Podcasting is an opportunity to share your company’s vision, in your own words, with your audience.
‘Want to learn more? Check out Blaze PR’s website at http://blazepr.com/.
Check out Blaze PR on LinkedIn at https://www.linkedin.com/company/blaze-pr/.
Check out Matt Kovacs on LinkedIn at https://www.linkedin.com/in/mattjkovacs/.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
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