1125 – Impact-Driven eCommerce Imagery with Results Imagery’s Kyle Nelson and Eli Libby
03/19/22 • 19 min
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Kyle Nelson and Eli Libby, the co-founders of Results Imagery. They’re also the co-hosts of Biz Bros.
Results Imagery was founded about 6 years ago and they help brands and agencies create exceptional photos and videos. Ultimately, this support will generate more revenue and customers for the companies they work with. They have an eCommerce background and they understand how to use imagery and content to excel in the eCommerce space. This is what sets Results Imagery apart – they have an innate understanding of having great media behind your eCommerce brand.
Having images showcasing the features of your product in a way that evokes emotion is key. You need a beautiful, high quality image to tell a story for the consumer. Using amazing imagery is the first real touch point in the customer journey, so it needs to leave a lasting and effective impression. This is how consumers buy today. When you purchase online, you’re going off of visuals. An image needs to perform well on conversion just as much as traditional marketing needs to.
Eli and Kyle explore how they’ve gathered insights over the years regarding effective eCommerce imagery. They look at the metrics and results of a company’s past efforts against their work with Results Imagery. This is how they fine tune their process and stay on the cutting edge of branding imagery. The first set of images is going to be a good indicator of market fit. Use fantastic imagery and see what the market says; this will give you a realistic idea of current market trends.
Josh, Eli, and Kyle also explore the oversaturation of bad stock images in the small to medium-size business space. If you want to effectively tell your brand’s story through imagery, you won’t do it with outdated stock photos. The consumer knows when they’re seeing a curated stock photo. When you’re driving online traffic, the first images consumers see need to convert immediately. Only after that should you talk about product reviews and community. A good photo can truly speak a thousand words in this case.
Some of the biggest insights Eli and Kyle learned came from raw conversations with their clients. They’ve made major pivots already to stay relevant and effective as they’ve learned valuable lessons over time. They’re only just getting started, they share, and they love the creative impact they have on their clients’ businesses.
Want to learn more? Check out Results Imagery’s website at https://www.resultsimagery.com/.
Check out The Biz Bros on their website, https://www.bizbros.io/.
Check out Results Imagery on LinkedIn at https://www.linkedin.com/company/results-imagery/.
Check out Eli Libby at https://www.linkedin.com/in/elilibby/.
Check out Kyle Nelson on LinkedIn at https://www.linkedin.com/in/kylenelson1/ .
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Kyle Nelson and Eli Libby, the co-founders of Results Imagery. They’re also the co-hosts of Biz Bros.
Results Imagery was founded about 6 years ago and they help brands and agencies create exceptional photos and videos. Ultimately, this support will generate more revenue and customers for the companies they work with. They have an eCommerce background and they understand how to use imagery and content to excel in the eCommerce space. This is what sets Results Imagery apart – they have an innate understanding of having great media behind your eCommerce brand.
Having images showcasing the features of your product in a way that evokes emotion is key. You need a beautiful, high quality image to tell a story for the consumer. Using amazing imagery is the first real touch point in the customer journey, so it needs to leave a lasting and effective impression. This is how consumers buy today. When you purchase online, you’re going off of visuals. An image needs to perform well on conversion just as much as traditional marketing needs to.
Eli and Kyle explore how they’ve gathered insights over the years regarding effective eCommerce imagery. They look at the metrics and results of a company’s past efforts against their work with Results Imagery. This is how they fine tune their process and stay on the cutting edge of branding imagery. The first set of images is going to be a good indicator of market fit. Use fantastic imagery and see what the market says; this will give you a realistic idea of current market trends.
Josh, Eli, and Kyle also explore the oversaturation of bad stock images in the small to medium-size business space. If you want to effectively tell your brand’s story through imagery, you won’t do it with outdated stock photos. The consumer knows when they’re seeing a curated stock photo. When you’re driving online traffic, the first images consumers see need to convert immediately. Only after that should you talk about product reviews and community. A good photo can truly speak a thousand words in this case.
Some of the biggest insights Eli and Kyle learned came from raw conversations with their clients. They’ve made major pivots already to stay relevant and effective as they’ve learned valuable lessons over time. They’re only just getting started, they share, and they love the creative impact they have on their clients’ businesses.
Want to learn more? Check out Results Imagery’s website at https://www.resultsimagery.com/.
Check out The Biz Bros on their website, https://www.bizbros.io/.
Check out Results Imagery on LinkedIn at https://www.linkedin.com/company/results-imagery/.
Check out Eli Libby at https://www.linkedin.com/in/elilibby/.
Check out Kyle Nelson on LinkedIn at https://www.linkedin.com/in/kylenelson1/ .
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Previous Episode
1124 - Building Leadership Culture with Fortuna Advisors' Gregory Milano
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Fortuna Advisors’ Gregory Milano.
Fortuna Advisors works with companies to help them embrace leadership culture. As companies grow, they need more help in behaving like they’re in it for the long haul. If you set the bar low, it becomes too easy to reach your goal. Shoot higher and set ambitious goals for your team to try to achieve. This will curb the mediocrity of setting the bar low.
First of all, set a measure of performance that’s a single and complete measure. How Fortuna does this is to measure the cash profits of a company against the expected return of the investors. Once you measure this value, you should measure it against last year’s performance, not ‘the plan.’ Better is always the goal, so you need to compare these KPIs against your plan for the new year and how it might compare to previous performance.
Even if your goal is to optimize things for your investors, Gregory explains, you need to care just as much about both the employee and the customer experience. The only way to do this is to care about innovation. Companies that innovate and speak on social issues and advocate for their customers, employees, and communities tend to see massive growth and revenue.
Your goal should always be to make your company a better version of itself. If you don’t actually pay attention to what needs to innovate to grow your business, it won’t, plain and simple. Gregory shares a story about a medical tech company his team worked with that pivoted from prioritizing stock buybacks to focusing more on research and development. Making these changes added services to their product-based offerings to keep revenue going. The results were staggering. Their revenue shot up, client and employee retention went up, they grew their team and client base, and went on to help even more patients. Not only did the business grow and see unprecedented success, but their positive impact on the world grew, too. This all came with a pivot that focused on leadership culture.
The key is to be willing and able to embrace change. Innovation isn’t always easy or simple to attain. You have to commit yourself to ambitious excellence and be open to new systems. This takes aligning yourself and your team with leadership culture, and this is where Fortuna Advisors can help.
Want to learn more? Check out Fortuna Advisors’ website at https://fortuna-advisors.com/.
Check out Fortuna Advisors on LinkedIn at https://www.linkedin.com/company/fortuna-advisors-llc/.
Check out Gregory Milano on LinkedIn at https://www.linkedin.com/in/greg-milano/.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Next Episode
1126 - The Truth About Lead Conversion in 2022 with LeadRoll's Tyler Kemp
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of LeadRoll, Tyler Kemp.
LeadRoll works with high-ticket companies to help them scale exponentially, up into the multi millions. LeadRoll gets rid of the bad outbound marketing approaches and ‘growth hacks’ without cutting corners. They get guaranteed results on a performance basis. They fill their clients’ closers’ calendars with qualified leads who will convert. As long as what the company offers works, LeadRoll can help them scale.
Josh and Tyler explore the importance of using lead lists with buyer intent, but also with creating a relationship with your prospects. Sliding into someone’s DMs for transactional conversations isn’t relationship building. Tactically, you have to have your messaging dialed in.
Tyler also explores the reality of successful lead generation. Having a good list is only one piece of the puzzle. LeadRoll has this down to a science, and inevitably, you have to know your math from the start with your lead gen. Many companies finish with where they should only be starting. Always continue fine tuning. High relevancy and high-level, high-touch marketing is vital. Tyler shares that LeadRoll has made its fair share of mistakes, but the key differentiator for them is that they learn and pivot each time. They keep going until they get it right.
Another important thing to accept is that some leads simply won’t buy sometimes. Organic leads have to work so specifically and go well enough each time to work. With mostly organic leads, people fall out of your funnel rather than into it. You have to have some outbound leadgen going, but you have to do it right. It can’t be automated and it can’t be cookie cutter. You will simply waste time and money because making the investment for an expensive, effective approach isn’t often the first choice. You need to have relevant, personalized messaging. You won’t find that with a widget or automation tool.
Every step has to be precise and controlled, and LeadRoll isn’t secretive about their processes. They offer free education on their website that covers their systems and how they apply and execute their strategies. Their work is effective because there is no secret sauce; they have the data and the experience behind their processes to see amazing success when scaling businesses. Anyone can try to fill their calendar, but it has to be done right to see maximum conversions, and this is where most businesses fall flat.
Want to learn more? Check out LeadRoll’s website at https://www.leadroll.co/.
Check out LeadRoll on LinkedIn at https://www.linkedin.com/company/venturetactics/.
Check out Tyler Kemp on LinkedIn at https://www.linkedin.com/in/tjkemp/.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
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