1026 - eCommerce and Marketing with Intentionality with eCommerce Badassery's Jessica Totilla Coster
12/29/21 • 23 min
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of eCommerce Badassery, Jessica Totilla Coster.
Josh and Jessica explore the importance of holistic and authentic branding. Jessica shares that you should always brand with intentionality and don’t be afraid to be yourself with your audience. The people you’re meant to work with will find you – if you’re authentic. Jessica also acknowledges that this takes time, trials, and iterations. Just be yourself and dedicate yourself to always improving incrementally over time.
They also discuss how so much can change quickly when you’re focused on the right things. Understanding that you’re never done developing is key to constantly growing for the better.
At a high level, Jessica helps eCommerce business owners grow their traffic, sales, and profits through a few different ways. Email marketing is one of the main areas where Jessica can help. She discusses the various email marketing platforms that are ideal for eCommerce traffic and how she noticed that eCommerce businesses didn’t utilize the medium enough. This is why Jessica started her business – she knew eCommerce businesses didn’t experiment with email marketing enough. Jessica can also help with SEO, driving traffic, and more.
Jessica has built community and relationships with her clients. She serves her clients by building custom email marketing strategies for them, from scratch. She digs deep into their customers' journeys and how they can improve things from the ground up.
Jessica says she really stresses teaching her clients how to do what she does. She’s also launching a membership program in 2022.
She also talks about the misconception that eCommerce is akin to passive income. Jessica clarifies that there’s necessary hard work and ‘shiny objects’ to avoid. Every business needs to invest where their company needs it, rather than following marketing fads. Focus on your customer and what they need from you, and listening to your customer base will always teach you more than your competitors’ strategies. Provide value, create relationships. She also reminds the listener to remember that not every client will fit with you, and if you’re real and authentic with your branding, the right clients will come.
Josh and Jessica also discuss how to fix major issues with organization, time management, and other problems that have to be fixed over time. Remember that major changes take time and be willing to give yourself that time to grow.
Learn more about Jessica Totilla Coster and what she does at https://ecommercebadassery.com/.
Check out Jessica’s membership program at https://ecommercebadassery.com/membership/.
Check out Jessica Totilla Coster on LinkedIn at https://www.linkedin.com/in/jessicatotillo.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of eCommerce Badassery, Jessica Totilla Coster.
Josh and Jessica explore the importance of holistic and authentic branding. Jessica shares that you should always brand with intentionality and don’t be afraid to be yourself with your audience. The people you’re meant to work with will find you – if you’re authentic. Jessica also acknowledges that this takes time, trials, and iterations. Just be yourself and dedicate yourself to always improving incrementally over time.
They also discuss how so much can change quickly when you’re focused on the right things. Understanding that you’re never done developing is key to constantly growing for the better.
At a high level, Jessica helps eCommerce business owners grow their traffic, sales, and profits through a few different ways. Email marketing is one of the main areas where Jessica can help. She discusses the various email marketing platforms that are ideal for eCommerce traffic and how she noticed that eCommerce businesses didn’t utilize the medium enough. This is why Jessica started her business – she knew eCommerce businesses didn’t experiment with email marketing enough. Jessica can also help with SEO, driving traffic, and more.
Jessica has built community and relationships with her clients. She serves her clients by building custom email marketing strategies for them, from scratch. She digs deep into their customers' journeys and how they can improve things from the ground up.
Jessica says she really stresses teaching her clients how to do what she does. She’s also launching a membership program in 2022.
She also talks about the misconception that eCommerce is akin to passive income. Jessica clarifies that there’s necessary hard work and ‘shiny objects’ to avoid. Every business needs to invest where their company needs it, rather than following marketing fads. Focus on your customer and what they need from you, and listening to your customer base will always teach you more than your competitors’ strategies. Provide value, create relationships. She also reminds the listener to remember that not every client will fit with you, and if you’re real and authentic with your branding, the right clients will come.
Josh and Jessica also discuss how to fix major issues with organization, time management, and other problems that have to be fixed over time. Remember that major changes take time and be willing to give yourself that time to grow.
Learn more about Jessica Totilla Coster and what she does at https://ecommercebadassery.com/.
Check out Jessica’s membership program at https://ecommercebadassery.com/membership/.
Check out Jessica Totilla Coster on LinkedIn at https://www.linkedin.com/in/jessicatotillo.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Previous Episode
1025 - Emotional Intelligence with Ei4Change's Robin Hills
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Robin Hills, the founder and CEO of Ei4Change. For 16 years, Robin has been advocating and raising the awareness of emotional intelligence. He explains that emotional intelligence is a fundamental principle of life.
Josh asks Robin what emotional intelligence is, and Robin explains that it is utilizing our emotions to make good decisions. However, emotions are constant and they fluctuate, which affects the way we think, communicate, and engage with others.
Ei4change works with anyone interested in learning more about themselves. They focus on improving especially business relationships and communications. Leadership, team work, and relationships are where Ei4Change specialize.
Ei4Change offers unique and valuable courses to teach emotional intelligence skills and techniques. Robin also explores how critical it is that leaders are highly aware of themselves and their impact on their team. What makes leaders good at what they do is that their emotional intelligence sets them apart and drives their decisions.
Emotion can also be used strategically; Robin says that it’s easy to become angry, but once you're angry, what do you do with that emotion? How you handle and utilize these emotions are all a part of emotional intelligence. Leaders should always lead with empathy first.
Leaders should also lead with self-awareness – to know their own weaknesses and be able to work around them. Emotional intelligence can also be utilized for negative reasons, such as manipulating an audience. Robin warns that good leaders should be very conscious of how they utilize their emotional intelligence. These skills should never be used for personal, malicious gain.
Understanding your own emotional peaks and valleys is an important part of stress relief, too – often the areas that aren’t your strengths give you the most anxiety. Understanding how to better yourself starts with the areas you’re weakest in. Taking steps towards self betterment starts with the recognition and acceptance of your weaknesses. Embrace them to improve and move forward.
Robin also talks about how you can utilize unpleasantness to positively work through each day. Treating bad moments as opportunities for fresh starts is one way to frame things with newfound positivity.
Robin also stresses the importance of self care. Self care helps you understand and accept yourself, stay nourished and well in all ways, and improves your relationships with others. Take care of yourself to take care of the people you care about.
Learn more about Robin Hills and his work at https://ei4change.com/.
Engage with Robin by reaching out to [email protected]
Check out Robin Hills on LinkedIn at https://www.linkedin.com/in/robinhills/?originalSubdomain=uk.
If you’re interested in contacting the Ei4Change team, you can reach them here.
Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Next Episode
1027 - Digital Wine and Spirits Sampling with Shared Spirit Marketing's Sherman Mohr
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to Sherman Mohr, the co-founder of Shared Spirits Marketing.
Shared Spirits Marketing digitizes sampling across the wine and spirits space. Their technology allows people to maintain digital credits online across various bars and spirits manufacturers.
This technology offers a new, innovative way for these manufacturers to take ownership of their relationships with their customers – and create new loyal ones in the process. This is all about networking and credit distribution. Their marketing strategy creates a network of restaurants and bars that will promote and distribute these cocktail credits to market these brands and beverages.
Sherman explains that the primary marketing goal of these manufacturers is to have the customer truly experience their drinks. These experiences translate into loyalty and preference for customers – brands simply need to get their beverages into the hands of their customers once to forge a lifelong loyalty based on that first experience.
Their technology also offers artisan/craft drinks more menu traffic than they ever would have received otherwise, which is how smaller brands can get in a backbar and become popular and well known. Not to mention that this will greatly increase bar and restaurant traffic. No matter what side you fall on, this technology is totally revolutionizing the wine and spirits digital marketing space. The ownership of these brands' relationships with customers can also be further fostered by influencer marketing.
Sherman also shares the origin story of Shared Spirits Marketing and how the business came to fruition. Once the technology was created, they launched and began their journey.
Sherman shares that juggling the various aspects of marketing in the wine and spirits industry is difficult but necessary, including staying connected to the consumer, distributors, and more. Sherman explains that until a company has network effects, a company can’t scale. No matter what space you’re in, always prioritize having a network effect.
Josh and Sherman explore the restaurant marketing model at Shared Spirits Marketing – they provide restaurants free access to their program and encourage them to market their presence on the platform. This platform allows restaurants to reach hundreds of new customers at an extremely low cost – an invaluable resource in this space. Acquiring new customers is easier for restaurants in Shared Spirits’ network, and Sherman discusses the data behind this.
Visit their website to subscribe to their newsletter to stay updated on what restaurants are in Shared Spirits Marketing’s network.
Learn more about Shared Spirits Marketing at https://sharedspiritsmarketing.com/.
Check out Shared Spirit Marketing’s LinkedIn at https://www.linkedin.com/company/shared-spirits-marketing/.
Check out Sherman Mohr on LinkedIn at https://www.linkedin.com/in/blueoceanstrategists.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
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