1021 – Systems and Processes in the Fitness Industry with MELD Fitness + Wellness’s Micah Logan
12/24/21 • 19 min
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to coach, speaker, entrepreneur, and the founder and CEO of MELD Fitness + Wellness, Micah Logan.
Micah got started in entrepreneurship and fitness by accident. Micah has worked in a variety of gyms and studios in leadership roles, and studio ownership came later for him as he educated himself and capitalized along the way.
MELD Fitness + Wellness is also a franchise, so anyone can start their own boutique fitness micro-studios. Micah shares how he created a system that’s easy to follow and digest for franchisees, and how he accumulated the knowledge to teach others. Being undereducated and undercapitalized can be reversed, as these were the first obstacles Micah overcame in his business.
Micah also shares how to add other revenue opportunities to boutique micro-studios, including smoothie bars, merchandise shops, and more. MELD Fitness + Wellness just launched and their first objective was to get their brand story out into the fitness industry. While MELD started in Boston, Micah shares that they intend on growing and expanding across the east coast. MELD also offers discounts to minorities and veterans to help make fitness, nutrition, and franchising more accessible to those who truly need it.
Josh and Micah also talk about the differences between a franchisable business and a non-franchisable business. A business must be profitable, it must be scalable, and it must have integrated systems and processes in order to be franchisable, according to Micah. Repeatable and determinable steps are tied to systems and processes, so make sure these are outlined explicitly, especially if you plan on breaking into the fitness industry. Prioritizing systems and processes has been an inherent and core piece of how Micah has run his businesses in the fitness industry for over a decade, and he used every available moment and resource to improve these aspects of his business.
Identifying and patching needs in your business starts first with systems and processes, but needs to constantly be refined and changed as your business scales. Always keep a close eye on your growth and whether or not your SOPs still meet your company’s needs and pain points. Your business needs to stay as consistent as you can make it, and if you notice things change day to day, record those changes so that those variables can be identified.
Learn more about MELD Fitness + Wellness at https://www.meldfranchise.com/.
If you’re looking to reach someone on their team to learn more about MELD Fitness + Wellness, you can contact them HERE.
Check out Micah on LinkedIn at https://www.linkedin.com/in/micahlogan/.
Check out Micha’s website at https://micah-logan.com/.
Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to coach, speaker, entrepreneur, and the founder and CEO of MELD Fitness + Wellness, Micah Logan.
Micah got started in entrepreneurship and fitness by accident. Micah has worked in a variety of gyms and studios in leadership roles, and studio ownership came later for him as he educated himself and capitalized along the way.
MELD Fitness + Wellness is also a franchise, so anyone can start their own boutique fitness micro-studios. Micah shares how he created a system that’s easy to follow and digest for franchisees, and how he accumulated the knowledge to teach others. Being undereducated and undercapitalized can be reversed, as these were the first obstacles Micah overcame in his business.
Micah also shares how to add other revenue opportunities to boutique micro-studios, including smoothie bars, merchandise shops, and more. MELD Fitness + Wellness just launched and their first objective was to get their brand story out into the fitness industry. While MELD started in Boston, Micah shares that they intend on growing and expanding across the east coast. MELD also offers discounts to minorities and veterans to help make fitness, nutrition, and franchising more accessible to those who truly need it.
Josh and Micah also talk about the differences between a franchisable business and a non-franchisable business. A business must be profitable, it must be scalable, and it must have integrated systems and processes in order to be franchisable, according to Micah. Repeatable and determinable steps are tied to systems and processes, so make sure these are outlined explicitly, especially if you plan on breaking into the fitness industry. Prioritizing systems and processes has been an inherent and core piece of how Micah has run his businesses in the fitness industry for over a decade, and he used every available moment and resource to improve these aspects of his business.
Identifying and patching needs in your business starts first with systems and processes, but needs to constantly be refined and changed as your business scales. Always keep a close eye on your growth and whether or not your SOPs still meet your company’s needs and pain points. Your business needs to stay as consistent as you can make it, and if you notice things change day to day, record those changes so that those variables can be identified.
Learn more about MELD Fitness + Wellness at https://www.meldfranchise.com/.
If you’re looking to reach someone on their team to learn more about MELD Fitness + Wellness, you can contact them HERE.
Check out Micah on LinkedIn at https://www.linkedin.com/in/micahlogan/.
Check out Micha’s website at https://micah-logan.com/.
Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Previous Episode
1020 - Customer Data Analysis with Machine Learning with Involve.ai's Gaurav Bhattacharya
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of Involve.ai, Gaurav Bhattacharya.
Involve.ai is a customer intelligence platform that helps you power your company's growth through artificial intelligence and data analysis. Customer data is collected in order to help customer support teams be more proactive and data driven. You can also prevent churn, grow revenue, and deliver amazing customer outcomes, all through machine learning. Machine learning is a crucial aspect of A.I. software and analysis.
Data warehouses often just require API plugins to access siloed reports, data, and dashboards. This is one way to improve your customer experience right away, combined with the right proactive tactics. SaaS companies with monthly subscription products and services can benefit greatly from the use of this data and customer retention can grow significantly almost instantly.
Knowing the truth about your customers is essential to increasing customer attraction and retention and Involve.ai helps you truly understand your customer base. Gaurav also explores his background and origin story. He's gone from developing video games to programming and platform building. This is how Involve.ai came to be, all launched off of their vision of better the customer experience across multiple industries. The COVID-19 pandemic launched many businesses into customer retention mode, which helped stoke Involve.ai's success.
Gaurav also clarifies the true definition of an A.I. driven software -- if it involves machine learning and teaches itself how to improve using neural pathways, it's truly artificial intelligence. This data helps differentiate what different customer teams need to do to address their specific pain points. Involve.ai's software observes the issues within a customer's team and helps formulate actionable insights that can be offered to users. Some of this data collection and analysis can even be conducted unsupervised, meaning there’s always data being utilized to improve the customer experience.
Multi-billion dollar enterprises focus on building their customer data analysis for a reason. This analysis and customer-centric data collection is what pushes companies past the obstacles involved in their specific customer experience.
Involve.ai is well on its way to building a generational, legacy based company that innovates the data analysis space. If you’re interested in learning more about getting your feet wet in customer data analysis, check out Involve.ai’s demo on their website.
Learn more about Involve.ai at https://www.involve.ai/.
If you’re looking to schedule a demo with someone from the Involve.ai team, you can schedule one HERE.
Check out Gaurav on LinkedIn at https://www.linkedin.com/in/bhattacharyagaurav/.
Check out Involve.ai on LinkedIn at https://www.linkedin.com/company/involveai/.
Don’t forget to subscribe to The Thoughtful Entrepreneur, tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
Next Episode
1022 - Data Management with Unstructured Data with Unstruk Data's Kirk Marple
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of Unstruk Data, Kirk Marple.
Unstruk Data unlocks the power of unstructured data by storing it in a data warehouse. Unstructured data can be anything from audio or visual data, and Kirk details that analytics can be run on geospatial and temporal unstructured data. This data can be analyzed using machine learning and artificial intelligence to show trends in a generated knowledge graph.
Kirk explains how unstructured data is a core piece of what we as consumers do and use on the web. This data is typically referred to as “dark data'' in the industry, which isn’t looked at for its value and is forgotten. Kirk sees the massive oversight this is, which is why Unstruk Data came about. Unstruk Data strives to triage a myriad of data for users in record time, with data being analyzed in real time while users are still in the field.
Kirk got his start in software development and media processing. This common thread throughout his career drove him to start multiple businesses, earn roles in the corporate world, and once his experience came to fruition, the ideas behind Unstruk Data were born. Kirk built the platform over several years, then gained funding and built a core team that has launched them into the data management solutions space.
Kirk also elaborates on how he gets the word out. Unstructured data isn’t necessarily a well known niche to business owners and it’s largely overlooked and taken for granted. If you’re not looking to expand your team or time expenditures, investing in the analysis of your unstructured data might be the right move to make to streamline your business.
Unstruk Data believes that the analysis of unstructured data should become the norm in the industry and they consider their work a building block in data solutions across industries. They don’t target any one vertical – because any space would benefit from collecting and evaluating this sort of data. If this data is adequately utilized and correlated, these databases can be connected to even larger, more streamlined databases. Kirk also explains how one of Unstruk’s design elements is that it is easy on the user and simple to navigate. They believe in making this data and analytic value accessible to business owners across industries.
The future of data and data analytics is in the hidden value of unstructured data. These solutions are designed to push innovation, integration, and collaboration throughout countless verticals.
Learn more about Unstruk Data at https://www.unstruk.com/.
Check out Kirk on LinkedIn at https://www.linkedin.com/in/kirkmarple/.
Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.
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