Fashion shows: Digital solutions for a new reality

07/06/20 • 36 min

In the final episode of season one, we assess the successes and challenges of converting the traditional fashion show format into a digital, viral moment. Christina Fontana, head of Tmall fashion and luxury Europe for Alibaba, describes the elements that created a sense of participation among online viewers of the all-digital Shanghai Fashion Week. Designer Priya Ahluwalia walks us through the process of creating a virtual reality presentation for London Fashion Week. And finally, Susie Lau, a journalist and consultant also known as Susie Bubble, analyses how the purpose of international fashion shows continues to evolve — and why that might be a challenge for Europe’s heritage brands.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

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Payments: New tools and behaviours for how we buy

In episode seven, experts describe recent trends in how consumers want to pay for what they buy. Jim Magats, SVP of omni-payment at PayPal, discusses how PayPal’s purchase of coupon-provider Honey will influence the purchase process. Susan Schmidt, VP of US credit merchant sales and marketing at PayPal, shares thoughts on how millennial and Gen Z preferences are influencing permanent shifts in shopping behaviours. And Derek Stubbs, Gartner senior director analyst, shares new data on purchase behaviour amid the pandemic as payments get a rebrand.

Hosted on Acast. See acast.com/privacy for more information.